Ray Lim has developed marketing campaigns and branding assets for various clients including packaging designs, promotional materials, and a hotel brand identity. The hotel brand identity called "olio" was created for a new chain that offers high-tech amenities in a no-frills 5-star environment across Indonesia. The logo takes inspiration from Indonesian Ikat fabrics and balances the traditional craft with a modern, technology-driven aesthetic through a simple yet flexible icon.

1. FMCG Marketing • Branding • Industrial Design
Portfolio - Ray Lim
B(A) Industrial Design

2. Campaign Development
AN EXTREMELY
SMOOTH SHAVE
Campaign Key Visual Campaign Toolkit Assets

3. Key Visual Development
original image files
POSM - Standee
Product Line Key Visual Development

4. Packaging Development
Multi-Pack Packaging for new Channel Development
Developed 1 model of Gift Box that fits all pens and
can be used in different product lines and pack formats

5. Packaging Development
Card USB drive
Christmas Gift-with-Purchase Gift Box
Gift Box can be used without Sleeve after festive period

6. Icon Design

7. Flyer Design

8. Brand Identity
olio [oh-lee-oh] noun: a mixture of elements
The brief was to create a nomenclature
synonymous to the unique proposition of a new
hotel chain - high-tech and modern, with an
amalgamation of elements available to buisness
travellers in a no frills, 5 star environment. The
proposed hotel chain would primarily be based in
various parts of Indonesia.
The logo iconography is inspired by the
Indonesian Ikat, fabric made from a pattern
tie-dyed before weaving. Deconstructed, the
essence if this artisinal craft is balanced with a
technology driven aesthetic in a forthright
character.
The aim is to create an iconography that allows for
systematic brand expansion, allowing each
individual sub-brand to have its unique identity
whilst still entwined in the overall brand fabric.
balijakarta
Indonesian Ikat
Brand extensions