Bradley Luo worked on several marketing projects and campaigns for clients in Australia. For Australian Capital Tourism, he developed a social media initiative called the "Human Brochure" to change perceptions of Canberra and promote it as a holiday destination. For Jim Beam, he created digital, consumer and trade promotions including a competition to win an electric skateboard. He also worked on campaigns for ŠKODA featuring their 5-year unlimited km warranty and other offers.
Engineering A Global Movement In Social Responsibility Ver3Jeffrey Mills
An interactive session with a high school students (10-12th graders) discussing the challenges of providing clean potable water and sanitation services to the world’s growing population. Delivered in April 2010 at 36th annual NSBE National Convention in Toronto, CA.
Engineering A Global Movement In Social Responsibility Ver3Jeffrey Mills
An interactive session with a high school students (10-12th graders) discussing the challenges of providing clean potable water and sanitation services to the world’s growing population. Delivered in April 2010 at 36th annual NSBE National Convention in Toronto, CA.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Portfolio
1. BRADLEY LUO
STRATEGIST, THINKER, DOER.
bradley luo page 1
2. around the
watercooler
PROJECTS & CAMPAIGNS AT THE OFFICE
bradley luo page 2
3. Australian Capital Tourism
category tourism (government) solution development of the world’s first “Human Brochure” via a social media initiative
opportunity change the public perception of Canberra that is supported by a fully integrated campaign
challenge 1. we had to challenge the perception of Canberra being work social media strategy & management, microsite, mobile site, online banners,
boring and bland print & radio
2. make the public see that Canberra can be a holiday
or weekend destination
bradley luo page 3
4. Australian Capital Tourism
continued
500
PLAYFUL, INQUISITIVE, ACTIVE,
friendly, chatty, adventurous,
spirited, sporty, curious, savvy,
food-loving, artistic, family-oriented,
HUMANS
WANTED
PLEASE VISIT
bradley luo page 4
6. Jim Beam
category alcohol (dark spirits)
work digital, consumer & trade promotions, point of sale & content creation
bradley luo page 6
7. Jim Beam
continued
You’re responsible
for your actions,
so don’t let your
team down
Jarrod Mullen
Newcastle Knights
WINA JIM BEAM
PURCHASE ANY JIM BEAM PRODUCT TO ENTER
ElEctrIc skAtEBoArd
START DATE FINISH DATE
DRAW DATE WINNER PUBLICATION
PROUD PARTNER OF
NEWCASTLE KNIGHTS
For full Conditions of Entry go to www.jimbeampromos.com.au
Open to Australian residents aged 18 yrs or older. See in the Participating Venue or ask staff for Promotion Start, End, Draw and Winner Publication Dates. Commencement date will be no earlier than 01/04/2012 and conclusion date will be no later than 31/03/2013. Max of 2 entries per person per day except if this Participating Venue is located in NSW
where there is a max of 1 entry per day. PRIZE: 1 x Jim Beam branded electric skateboard valued at $999 (RRP) (inc GST) to be won in this Participating Venue. All entries received from this Participating Venue will form part of the Venue Prize Draw. Prize draw will be conducted at PrimeFocus, 403/62 Beach Street, Port Melbourne, 3207. Prize winner will
be required to return to this Participating Venue to collect Prize. Promoter is Beam Global Australia Pty Ltd ABN 85 003 953 357 of Level 1, Building 2, 49 Frenchs Forest Road, Frenchs Forest, NSW, 2086. Authorised under Permit Number – NSW LTPM/12/00176.
bradley luo page 7
8. ŠKODA
category automotive
work digital, tvc, press & point of sale
5-year unlimited km
5-year unlimited warranty across the
km warranty ŠKODA range *
across the
ŠKODA range *
Free stamp duty,
Free stamp duty, CTP and
CTP and rego on rego on all demonstrators^
all demonstrators^ Tough car offers that are tough to beat
For a limited time, we’re offering a huge five-year unlimited kilometre warranty* is a tough performer. Enjoy Volkswagen Group technology throughout, and
across our entire ŠKODA range plus free stamp duty, CTP and rego on all our powerful, fuel-efficient TDI or TSI engines, up to nine airbags (on the Superb),
demonstrators^. Whether you choose the sporty Fabia, rugged Yeti compact plus Electronic Stability Control as standard. Add extraordinary luggage space and
Tough car offers that are tough to beat SUV, luxury Superb, powerful Octavia or practical Scout 4x4, every ŠKODA
For your nearest dealer call our Customer Information Centre on 1800 607 482 or visit skoda.com.au
Bluetooth® connectivity and you’ll see we’re tough to beat on quality and value.
320 Pennant Hills Road, 10 Herbert Street, 2128-2140 Castlereagh Road, 286 Princes Highway, 2-10 Second Avenue, 4-16 Anderson Street, 1 Link Road,
Pennant Hills St Leonards Penrith Rockdale Trivett ŠKODA Blacktown Trivett ŠKODA Parramatta Trivett ŠKODA Rosebery
Alto ŠKODA Northshore ŠKODA Penrith ŠKODA Rockdale ŠKODA
Ph: (02) 9875 0188 Ph: (02) 8198 1717 Ph: (02) 4724 5555 Ph: (02) 9503 9100 Blacktown Ph: (02) 8822 1196 Parramatta Ph: (02) 9841 4131 Rosebery Ph: (02) 8338 2626
MD: 12957 MD: 12353 MD: 26111 MD: 11033 MD: 13600 MD: 13600 MD: 16132
*Two-year extended Factory Warranty on standard warranty terms for all new ŠKODA vehicles, or two-year extended Factory Warranty on remaining
*Two-year extended Factory Warranty on standard warranty terms for all new ŠKODA vehicles, or two-year extended Factory Warranty on
warranty terms of all ŠKODA demonstrator vehicles. Offer ends 29 February 2012. While stocks last. Available at participating dealers. ^Free CTP,
remaining warranty terms of all ŠKODA demonstrator vehicles. Offer ends 29 February 2012. While stocks last. Available at participating
stamp duty and registration on all demonstrator vehicles. Offer ends 29 February 2012. While stocks last. Available at participating dealers.
dealers. ^Free CTP, stamp duty and registration on all demonstrator vehicles. Offer ends 29 February 2012. While stocks last. Available at
participating dealers.
OFFERS MUST END 29 FEB 2012 SKO0671_SMH_B86
bradley luo page 8
9. Kimberly-Clark
category fmcg
opportunity to reinvigorate the kimberly-clark corporate portal, and to change peoples’
perception of the brand
work digital
bradley luo page 9
10. ALDI
category retail
work corporate & regional: print, digital, radio, outdoor, point of sale,
direct marketing, catalogue & promotions
bradley luo page 10
11. ALDI 10th Birthday
opportunity help ALDI celebrate their 10 year anniversary in Australia solution - develop a campaign that allowed ALDI to engage with local community
challenge 1. we had to follow a similar model to a Swiss promotion groups from all walks of life
2. change the community’s perception of ALDI - this revolved around a promotion where community groups submitted a
3. we had 10 x $10,000 ALDI credit to give away group photo, introduction to their group and how they would use their
winnings
- specific groups that held strong community appeal was the target audience
work website, edm, posters, print, catalogue & gift cards
results achieved over 2000 unique entries
bradley luo page 11
12. ALDI Christmas
opportunity create a website where customers can view Christmas specials solution - develop a visually elegant and quintessentially Christmas website that
challenge 1. entice visitors to view the majority of the products on display allowed visitors to view the products in an engaging format
2. the products were already available to view on aldi.com.au - an interactive rotating gallery was created to showcase hero products, and
3. communicate to customers that everything they want for customers were able to share with their friends any products that were of
Christmas is available at ALDI interest to them
work website
bradley luo page 12
13. BOKKS London
category luxury retail
opportunity create a brand that encapsulated elegance and luxury
work brand identity, brand strategy, digital, packaging, print & environments
bradley luo page 13
15. Bite Me Burger Co.
category hospitality
opportunity present the brand as a chic gourmet burger restaurant with an irreverent edge
work brand strategy, brand identity, digital, packaging, print, radio, digital,
mobile marketing, brand activation, point of sale & brand merchandise
bradley luo page 15
17. Wong & Cohen
category hospitality & ice cream wonderland
opportunity create a brand and an experience that was reminiscent of one’s childhood dream
work brand strategy, brand identity & conceptual interior architecture
bradley luo page 17
18. lets get
personal
IDEAS & PROJECTS FROM HOME
bradley luo page 18
19. Doggy Diners
category lifestyle
opportunity create a symbol that is internationally recognised for dog friendly dining
work brand strategy & brand identity
bradley luo page 19
22. Elastoplast: ready to wear
category fmcg
opportunity broaden the brand’s appeal with the wider community, whilst connecting the brand
with a more youthful demographic
solution - creation of a “ready to wear” range that protects plasters day to day, and is always available to use
- create brand awareness by using innovative channels and formats to distribute sample products
- use communication that the target market understands with subject matter that engages
concepts packaging, outdoor, interactive media, mobile, print, digital, customised dispensers & events
bradley luo page 22
23. THANK YOU FOR LOOKING
call me +61 405 539 166
www.bradleyluo.com
