Portfolio
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The document discusses initiatives at various departments in a store to showcase fashion trends and increase sales, including using mannequins, signs, forms and customized displays of items like leather, fur, denim and accessories to attract customers and drive certain trends. Store displays were updated based on business analyses and company directives.
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Portfolio
- 1. Contempo week happens twice a year. The window was featured in our inspire to exemplify the importance of color and lighting and the impact that it has on our consumers NATALIE LORA
- 2. All of the contemporary departments have a trend location. This location defines the current fashion trends. The added elements were to be chosen by each store. We chose to incorporate the trends of “faux real” as leather(the arrows on the wall) and fur(the carpet we made) to drive the sales of the chosen trends. NATALIE LORA
- 3. NATALIE LORA
- 4. The wear floor is for the modern woman who wants to have a classic and sophisticated style . It is important for these mannequins to have a designer feel. The picture above was featured in the company wide directive to demonstrate product placement and styling NATALIE LORA
- 5. NATALIE LORA
- 6. NATALIE LORA
- 7. The previous pictures were of a new initiative. The area is the “sexy top bar”. Its for the fashion savvy customer who is willing to be more daring in there fashion choices. They are more than willing to mix prints and textures to create a body conscious look. NATALIE LORA
- 8. THE TREND SHOP CONTINUES TO BE A FOCUS FOR THE COMPANY. HOWEVER, IT HAS EVOLVED FOR THIS YEAR. THE IMPLEMENTATION OF FORMS AND SIGNS KEEPS THE CLOTHING A FOCUS. ADDING 6 FORMS MAKES THE PRESENTATION MORE IMPACTFUL. NATALIE LORA
- 9. AFTER ANALYZING BUSINESS TRENDS THE COMPANY SENT OUT A DIRECTIVE MENTIONING THAT MOST STYLES OF DENIM SHOULD BE FOLDED(FOLDED DENIM SOLD 85% MORE THAN HUNG). THE ONLY STYLES THAT SHOULD REMAIN HUNG WERE THE FASHION DENIM. IN THE VISUAL DIRECTIVE WE WERE THEN GIVEN A GUIDELINE TO FOLLOW: PAINT AND GIVING THE AREA AN “ATTIC” FEEL NATALIE LORA
- 10. NATALIE LORA
- 11. THIS PARTICULAR VENDOR CARRIES MULTIPLE ACCESSORIES. PARTNERING WITH THE BRAND AMBASSADOR WE CAME UP WITH THE IDEA OF IMPLEMENTING A FORM WITH ADDITIONAL ACCESSORIES TO ENHANCE THE PRESENTATION AS WELL AS SALES. NATALIE LORA