The document analyzes an industry using Porter's Five Forces framework. It finds the industry has high threats of new entrants and substitute products due to low entry/exit barriers, minimal product differentiation, many substitutes, and non-restrictive regulations. Rivalry among existing firms is also high due to many competitors, low switching costs, and segmentation. However, bargaining powers of buyers and suppliers are low. Overall, the industry is rated as having medium attractiveness.

1. Table 6: Porter’s Five Forces (industry analysis) Summary
Forces Factors Rating
Low entry and exit barriers
Minimal product differentiation
Threat of new Non-restrictive government
entrants regulation High
Growing and profitable industry (H)
Highly segmented industry
Threat of Many substitutes. (e.g. hotels, High
Substitute motels, lodges, etc.) (H)
products
Many buyers
No switching costs
Bargaining Backward integration unlikely Low
Power of (L)
Buyers
Many suppliers with
homogeneous products
Bargaining Threat of forward integration Low
Power of (L)
Suppliers
Many competitors
No switching costs
Rivalry Among Low product differentiation
Existing firms Non-restrictive government High
regulation (H)
Segmented industry
High fixed costs
Overall Industry is of medium attractiveness Medium
(M)