A portfolio of recent print work, mostly in Italian but with all heads translated, curriculum in English and Italian also see www.modelt.it and www.michaelfantacci.com
Michael March Fantacci is an Italian copywriter and creative director who has worked on advertising campaigns for many brands over his career, holding positions at various advertising agencies in Italy. His portfolio includes print, television, and outdoor campaigns across various industries for clients in Italy and internationally. He has received numerous awards for his creative work, including from the Italian Art Director's Club.
This document summarizes various advertising stunts and campaigns from 2010. It includes examples such as:
- H&M bringing a 3D projection mapping of a building to life in Amsterdam.
- The Salvation Army launching a campaign around their annual donation drive showing how basic necessities are out of reach for many.
- A campaign for Save the Children Sweden comparing the "lottery of life" between countries like Sierra Leone and Sweden.
- An anti-drinking and driving campaign in Israel that used 80 crashed cars to form a giant roadside bottle sculpture.
- The Vancouver Aquarium installing ocean life sculptures to raise awareness for a shoreline cleanup event.
The document appears to be a portfolio and resume for Sumita Ghorpade containing examples of her graphic design work for various events and companies including designs for access passes, tickets, advertisements and information graphics for the "Women's Tennis Finals 2014" event hosted by World Sports Group, as well as branding collaterals and designs for companies like "Enavose", "Bellewave", "Celblos", "Jeune Lavoss" and more. It provides visual samples of her work and qualifications as a graphic designer.
The document provides details of various marketing and promotional activities and collateral designed for clients such as Nestle, HPCL, HP, Microsoft, and EduComp. These include welcome kits, audiovisuals, panels, posters, mailers, invites, and more designed for events, launches, contests, and sales promotions. The collateral incorporated themes, mascots, and motifs tailored for each client and initiative.
Floods, pollution and litter plague the cities and towns of the Philippines. While governments, NGOs and companies do their part, individuals are the next battleground to win over in our protect to save the environment.
Batiste is a dry shampoo that can quickly de-grease hair without washing, solving the problem of greasy hair between washes or at music festivals. It provides an easy solution when keeping hair clean is difficult. Donating skills and talents rather than just money allows people to participate in charity in a way that utilizes their abilities. Over 2 million pounds worth of unclaimed lottery ticket prizes are left each week in the UK; playing online through direct debit ensures people never miss out on potential wins they may not know about.
We had the privilege of presenting at the Atoz Innovation Village workshop in Prague recently. My topic was 'Packaging Innovation when sales are down' and i've transcribed my presentation and notes here so that you can follow along. Enjoy!
Michael March Fantacci is an Italian copywriter and creative director who has worked on advertising campaigns for many brands over his career, holding positions at various advertising agencies in Italy. His portfolio includes print, television, and outdoor campaigns across various industries for clients in Italy and internationally. He has received numerous awards for his creative work, including from the Italian Art Director's Club.
This document summarizes various advertising stunts and campaigns from 2010. It includes examples such as:
- H&M bringing a 3D projection mapping of a building to life in Amsterdam.
- The Salvation Army launching a campaign around their annual donation drive showing how basic necessities are out of reach for many.
- A campaign for Save the Children Sweden comparing the "lottery of life" between countries like Sierra Leone and Sweden.
- An anti-drinking and driving campaign in Israel that used 80 crashed cars to form a giant roadside bottle sculpture.
- The Vancouver Aquarium installing ocean life sculptures to raise awareness for a shoreline cleanup event.
The document appears to be a portfolio and resume for Sumita Ghorpade containing examples of her graphic design work for various events and companies including designs for access passes, tickets, advertisements and information graphics for the "Women's Tennis Finals 2014" event hosted by World Sports Group, as well as branding collaterals and designs for companies like "Enavose", "Bellewave", "Celblos", "Jeune Lavoss" and more. It provides visual samples of her work and qualifications as a graphic designer.
The document provides details of various marketing and promotional activities and collateral designed for clients such as Nestle, HPCL, HP, Microsoft, and EduComp. These include welcome kits, audiovisuals, panels, posters, mailers, invites, and more designed for events, launches, contests, and sales promotions. The collateral incorporated themes, mascots, and motifs tailored for each client and initiative.
Floods, pollution and litter plague the cities and towns of the Philippines. While governments, NGOs and companies do their part, individuals are the next battleground to win over in our protect to save the environment.
Batiste is a dry shampoo that can quickly de-grease hair without washing, solving the problem of greasy hair between washes or at music festivals. It provides an easy solution when keeping hair clean is difficult. Donating skills and talents rather than just money allows people to participate in charity in a way that utilizes their abilities. Over 2 million pounds worth of unclaimed lottery ticket prizes are left each week in the UK; playing online through direct debit ensures people never miss out on potential wins they may not know about.
We had the privilege of presenting at the Atoz Innovation Village workshop in Prague recently. My topic was 'Packaging Innovation when sales are down' and i've transcribed my presentation and notes here so that you can follow along. Enjoy!
The document discusses several examples of companies improving their products and packaging to increase sales and functionality. It describes how Kraft redesigned their Chips Ahoy bag with a resealable opening to improve freshness and convenience. It also discusses how Heinz created an inverted ketchup bottle that was easier to use and stopped crustiness from forming on the lid. Kimberly-Clark introduced an oval-shaped Kleenex box for the holidays that sold better than previous designs.
This document provides an introduction to the creative agency Antidote. It summarizes their purpose, beliefs, and ambitions. Their goal is to become the top agency for ambitious ideas that can significantly transform client brands and businesses. They believe in the power of bold ambition to fuel innovation and that truly great brands are driven by a visionary purpose. The document also introduces the leadership team at Antidote and provides examples of ambitious campaigns and ideas they have brought to life for clients.
Youth Driven Waste Disposal/Recycling Campaign: San Estanislao, ParaguayBrienne Thomson
As a Peace Corps Paraguay volunteer, I ignited the idea for the waste/recycling awareness campaign with the local youth group I work with, Rotaract, a subsidiary of Rotary International for 18 to 30-year-olds. It began with an Asunción-based NGO, Ita Enramada, coming out to San Estanislao to speak about the importance of minding our environment and the tragic impact that the lack of information or recycling programs has had on it. The culmination of the campaign was two-fold. First, we held a competition between the high-schools to design a trashcan to be installed in a popular community park with a message about proper waste disposal or caring for our environment. Second, of the seven local high-schools competing, each was assigned a material from plastic to rubber to cloth, etcetera, to design saleable recycled crafts at a “Feria de Tesoros Reciclados” for a public street fair. Overall, I have never seen such creativity and assertiveness among the youth of my community. I was sincerely proud of everyone involved in organizing and participating in this campaign that I left wondering how I’ll ship all of my new handicrafts back to the States!
The document provides guidance on creating effective slogans or taglines for brands. It discusses understanding the brand's tone of voice and personality, as well as how the brand/product fits into people's lives. It gives examples of memorable slogans that use distinctive language, rhyme, wordplay or emotive statements to tap into customer views and convey key benefits in an irresistible way.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
This document provides information about a marketing campaign created by a group for the outdoor clothing brand Patagonia. The campaign aims to change people's perception that Patagonia products are only worn as a fashion statement by encouraging customers to use the products for their intended outdoor purposes. The campaign includes print billboards showing cityscapes with images of wilderness, an app called Patagonia Pioneer that tracks outdoor activities and awards points for discounts, and an interactive experience called Where's Your Wilderness that immerses users in different wilderness settings. The target market is social and environmentally-conscious young adults living in urban areas.
This document provides a portfolio of work by freelance copywriter Steve Jenkinson, including advertisements and direct mailers he created for various brands across multiple industries. It lists the awards he has won and agencies he has worked with. The bulk of the document displays examples of Jenkinson's work through images of advertisements with brief captions, showing the variety of creative solutions he developed for different clients and campaigns.
Effective Communication And The Elevator Pitch Hunting DynastyThe Hunting Dynasty
Delivered to the London School of Economics + Political Science’s Sustainable Future Workshop in October 2009.
It's in two parts: 1. Showing examples of effective communication, including 'Don’t tell, show', 'Using social norms', 'Communicating with the inner child', and 'Collapsing the distance between action and problem'.
Part 2 shows and explains The Hunting Dynasty method for writing an effective elevator pitch, including 'The Roof', how the Support Pillars work, and a potent checklist of reinforcing methods.
In this campaign, Bayer wanted consumers to think of Aspirin as an everyday pill rather than just for headaches. The target audience was baby boomers ages 50-70. The unique selling point was that taking one Bayer Aspirin pill per day can help prevent common causes of death like heart attacks, strokes, and some cancers.
The document provides information about Irn-Bru, a carbonated soft drink produced and sold in Scotland. Some key details include:
- Irn-Bru has been produced since 1901 and is most popular in Scotland, though sold worldwide.
- It is advertised through TV commercials, posters, and decorated vehicles. Ads aim to be comedic to grab attention.
- The manufacturer is A.G. Barr and it was originally called "Iron Brew" due to a small iron content, though it is not brewed.
- In the UK it is the third best-selling soft drink behind Coca-Cola and Pepsi, and it has utilized taglines over the years
This document provides information about Irn-Bru, a carbonated soft drink produced and sold primarily in Scotland. It discusses Irn-Bru's history and origins in the late 19th/early 20th century. The document also covers how Irn-Bru advertises through television commercials and sponsorships. It analyzes Irn-Bru's main competitor, Coca-Cola, and how the two companies compare in terms of marketing, sales, and global reach. Research on Irn-Bru's market performance and the effects of the sugar tax are also mentioned.
This document provides information about Irn-Bru, a carbonated soft drink produced and sold primarily in Scotland. It discusses Irn-Bru's history, noting it was founded in 1901 and originally called "Iron Brew." The document also covers how Irn-Bru advertises, including through television commercials, posters, and sponsoring sports events. It compares Irn-Bru to its main competition, Coca-Cola, in terms of worldwide sales and marketing strategies.
The script is for a TVC promoting the Tata Nano car. It depicts a spiritual guru teaching his followers about "Nano Yoga" where they meditate on the Nano in a dream-like sequence experiencing its features like space, gear changes and breeze. The devotees get very excited at the end, startling the guru. The ad links the Nano to youthfulness.
The document provides tips and information for preparing a successful crowdfunding campaign. It discusses defining a clear funding goal and setting rewards at different price points. Historical context is given about how crowdfunding evolved from DIY communities on the internet and social networks. Key factors for success include promoting within existing communities, identifying influencers, and having a dedicated following of "true fans". The overall message is that crowdfunding allows creators to work directly with their audience in a win-win exchange of funds for rewards.
Dopper is on a mission: Get rid of all the single-use plastic bottles in the world, by creating fun awareness campaigns and events around the solutions to single-use plastic waste and by offering a reusable water bottle that puts water on a pedestal.
Finished one year course at Latvian Art Directors Club school. Second best of the class. This contains works done while learning from the best professionals in Latvia's advertising industry (creative directors, strategists, designers, copywriters etc.)
I recently gave a presentation at the Leading Social Academy on my favourite campaigns that made waves in Cannes 2018. It features excerpts from a fantastic website called www.LoveTheWork.com as well as my own takes on why the campaigns were successful.
The featured campaigns include:
JFK Unsilenced
It's a Tide Ad
Savlon Healthy Hands Chalk Sticks
Ladbible's Trash Aisles
Apple's Welcome Home
Just to reiterate - I don't own the content of the ads and some of the analysis - this is the property of the agencies, brands and LoveTheWork.com.
A sustainable journey - from sustainability and eco design to circularityStephan Clambaneva
The document discusses sustainability initiatives and becoming sustainable planet ambassadors. It summarizes the origins of Okala Practitioner which emerged from efforts to develop an ecodesign curriculum. It emphasizes thinking globally and acting locally as well as taking a systems view of sustainability across different areas like workforce, manufacturing, and transportation facilities. The document outlines growing demand for sustainability including more countries adopting cap and trade systems and more consumers preferring ethical brands. It provides recommendations to work towards more sustainable products and encourages specific next steps like signing a petition to create a Sustainable Secretary of State position.
Syndicate is a new retail boutique opening on Robertson Blvd in West Hollywood that will carry men's and women's contemporary fashion lines. It will be owned by Rebecca Ralph and have 9 employees. The store will provide personal service 7 days a week and carry lines like Brian Lichtenberg, Future Heretics, Alkemy, and others. A 6-month marketing plan includes print ads, web banners, event promotions, and giveaways to launch the "Get Lazy" summer campaign.
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The document discusses several examples of companies improving their products and packaging to increase sales and functionality. It describes how Kraft redesigned their Chips Ahoy bag with a resealable opening to improve freshness and convenience. It also discusses how Heinz created an inverted ketchup bottle that was easier to use and stopped crustiness from forming on the lid. Kimberly-Clark introduced an oval-shaped Kleenex box for the holidays that sold better than previous designs.
This document provides an introduction to the creative agency Antidote. It summarizes their purpose, beliefs, and ambitions. Their goal is to become the top agency for ambitious ideas that can significantly transform client brands and businesses. They believe in the power of bold ambition to fuel innovation and that truly great brands are driven by a visionary purpose. The document also introduces the leadership team at Antidote and provides examples of ambitious campaigns and ideas they have brought to life for clients.
Youth Driven Waste Disposal/Recycling Campaign: San Estanislao, ParaguayBrienne Thomson
As a Peace Corps Paraguay volunteer, I ignited the idea for the waste/recycling awareness campaign with the local youth group I work with, Rotaract, a subsidiary of Rotary International for 18 to 30-year-olds. It began with an Asunción-based NGO, Ita Enramada, coming out to San Estanislao to speak about the importance of minding our environment and the tragic impact that the lack of information or recycling programs has had on it. The culmination of the campaign was two-fold. First, we held a competition between the high-schools to design a trashcan to be installed in a popular community park with a message about proper waste disposal or caring for our environment. Second, of the seven local high-schools competing, each was assigned a material from plastic to rubber to cloth, etcetera, to design saleable recycled crafts at a “Feria de Tesoros Reciclados” for a public street fair. Overall, I have never seen such creativity and assertiveness among the youth of my community. I was sincerely proud of everyone involved in organizing and participating in this campaign that I left wondering how I’ll ship all of my new handicrafts back to the States!
The document provides guidance on creating effective slogans or taglines for brands. It discusses understanding the brand's tone of voice and personality, as well as how the brand/product fits into people's lives. It gives examples of memorable slogans that use distinctive language, rhyme, wordplay or emotive statements to tap into customer views and convey key benefits in an irresistible way.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
This document provides information about a marketing campaign created by a group for the outdoor clothing brand Patagonia. The campaign aims to change people's perception that Patagonia products are only worn as a fashion statement by encouraging customers to use the products for their intended outdoor purposes. The campaign includes print billboards showing cityscapes with images of wilderness, an app called Patagonia Pioneer that tracks outdoor activities and awards points for discounts, and an interactive experience called Where's Your Wilderness that immerses users in different wilderness settings. The target market is social and environmentally-conscious young adults living in urban areas.
This document provides a portfolio of work by freelance copywriter Steve Jenkinson, including advertisements and direct mailers he created for various brands across multiple industries. It lists the awards he has won and agencies he has worked with. The bulk of the document displays examples of Jenkinson's work through images of advertisements with brief captions, showing the variety of creative solutions he developed for different clients and campaigns.
Effective Communication And The Elevator Pitch Hunting DynastyThe Hunting Dynasty
Delivered to the London School of Economics + Political Science’s Sustainable Future Workshop in October 2009.
It's in two parts: 1. Showing examples of effective communication, including 'Don’t tell, show', 'Using social norms', 'Communicating with the inner child', and 'Collapsing the distance between action and problem'.
Part 2 shows and explains The Hunting Dynasty method for writing an effective elevator pitch, including 'The Roof', how the Support Pillars work, and a potent checklist of reinforcing methods.
In this campaign, Bayer wanted consumers to think of Aspirin as an everyday pill rather than just for headaches. The target audience was baby boomers ages 50-70. The unique selling point was that taking one Bayer Aspirin pill per day can help prevent common causes of death like heart attacks, strokes, and some cancers.
The document provides information about Irn-Bru, a carbonated soft drink produced and sold in Scotland. Some key details include:
- Irn-Bru has been produced since 1901 and is most popular in Scotland, though sold worldwide.
- It is advertised through TV commercials, posters, and decorated vehicles. Ads aim to be comedic to grab attention.
- The manufacturer is A.G. Barr and it was originally called "Iron Brew" due to a small iron content, though it is not brewed.
- In the UK it is the third best-selling soft drink behind Coca-Cola and Pepsi, and it has utilized taglines over the years
This document provides information about Irn-Bru, a carbonated soft drink produced and sold primarily in Scotland. It discusses Irn-Bru's history and origins in the late 19th/early 20th century. The document also covers how Irn-Bru advertises through television commercials and sponsorships. It analyzes Irn-Bru's main competitor, Coca-Cola, and how the two companies compare in terms of marketing, sales, and global reach. Research on Irn-Bru's market performance and the effects of the sugar tax are also mentioned.
This document provides information about Irn-Bru, a carbonated soft drink produced and sold primarily in Scotland. It discusses Irn-Bru's history, noting it was founded in 1901 and originally called "Iron Brew." The document also covers how Irn-Bru advertises, including through television commercials, posters, and sponsoring sports events. It compares Irn-Bru to its main competition, Coca-Cola, in terms of worldwide sales and marketing strategies.
The script is for a TVC promoting the Tata Nano car. It depicts a spiritual guru teaching his followers about "Nano Yoga" where they meditate on the Nano in a dream-like sequence experiencing its features like space, gear changes and breeze. The devotees get very excited at the end, startling the guru. The ad links the Nano to youthfulness.
The document provides tips and information for preparing a successful crowdfunding campaign. It discusses defining a clear funding goal and setting rewards at different price points. Historical context is given about how crowdfunding evolved from DIY communities on the internet and social networks. Key factors for success include promoting within existing communities, identifying influencers, and having a dedicated following of "true fans". The overall message is that crowdfunding allows creators to work directly with their audience in a win-win exchange of funds for rewards.
Dopper is on a mission: Get rid of all the single-use plastic bottles in the world, by creating fun awareness campaigns and events around the solutions to single-use plastic waste and by offering a reusable water bottle that puts water on a pedestal.
Finished one year course at Latvian Art Directors Club school. Second best of the class. This contains works done while learning from the best professionals in Latvia's advertising industry (creative directors, strategists, designers, copywriters etc.)
I recently gave a presentation at the Leading Social Academy on my favourite campaigns that made waves in Cannes 2018. It features excerpts from a fantastic website called www.LoveTheWork.com as well as my own takes on why the campaigns were successful.
The featured campaigns include:
JFK Unsilenced
It's a Tide Ad
Savlon Healthy Hands Chalk Sticks
Ladbible's Trash Aisles
Apple's Welcome Home
Just to reiterate - I don't own the content of the ads and some of the analysis - this is the property of the agencies, brands and LoveTheWork.com.
A sustainable journey - from sustainability and eco design to circularityStephan Clambaneva
The document discusses sustainability initiatives and becoming sustainable planet ambassadors. It summarizes the origins of Okala Practitioner which emerged from efforts to develop an ecodesign curriculum. It emphasizes thinking globally and acting locally as well as taking a systems view of sustainability across different areas like workforce, manufacturing, and transportation facilities. The document outlines growing demand for sustainability including more countries adopting cap and trade systems and more consumers preferring ethical brands. It provides recommendations to work towards more sustainable products and encourages specific next steps like signing a petition to create a Sustainable Secretary of State position.
Syndicate is a new retail boutique opening on Robertson Blvd in West Hollywood that will carry men's and women's contemporary fashion lines. It will be owned by Rebecca Ralph and have 9 employees. The store will provide personal service 7 days a week and carry lines like Brian Lichtenberg, Future Heretics, Alkemy, and others. A 6-month marketing plan includes print ads, web banners, event promotions, and giveaways to launch the "Get Lazy" summer campaign.
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Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
1. Michael March Fantacci
Copywriter & Creative Director
Print Portfolio
cell.phone: +39.3406694801
email: info@michaelfantacci.com
www.michaelfantacci.com
2. Cointreau, Trade Ad for the launch of the Consumer Campaign
Headline: This is only the beginning
3. National Toy Industry Association and Fair, Double page print campaign, 1988
Awarded: Italian Art Director’s Club Magazine Campaign Award
Headline: Do you need Christmas to notice your child?
Payoff: A Toy. Food for Thought.
4. National Toy Industry Association and Fair, Double page print campaign, 1988
Awarded: Italian Art Director’s Club Magazine Campaign Award
Headline: Doctor, there seems to be something wrong with our child.
Payoff: A Toy. Food for Thought.
5. National Toy Industry Association and Fair, Storyboard for the 15” tv spot, 1988
Awarded: Two short list certificates Cannes International Advertising Festival, Clio Award
VO: If your child watches too much TV, it’s because it’s been too long since
you have given him a toy, it has been too long since you played with him.
TITLES: Talk to your child, play with him. A toy, food for though.
6. BTicino Electric Consumer Division, Trade Ad
Awarded ADCI Trade Print Prize
Title: Bticino takes off in retail sails.
7. BTicino, Trade Single Page
Headline: There’s a solution in sight: full frontal attach.
8. Inno-Hit (Hitachi), Consumer double page campaign
Awarded: Best campaign of the year, leisure category
and 3rd best campaign of the year overall, Printitalia Awards. Premio Targa Oro.
Title: Don’t tell me you recorded the whole thing!
9. Inno-Hit (Hitachi), Consumer double page campaign
Awarded: Best campaign of the year, leisure category
and 3rd best campaign of the year overall, Printitalia Awards. Premio Targa Oro.
Title: You’ve seen it a thousand times but never quite like seeing it at home.
10. Inno-Hit (Hitachi), Consumer double page campaign
Awarded: Best campaign of the year, leisure category
and 3rd best campaign of the year overall, Printitalia Awards. Premio Targa Oro.
Headline: On the road before you leave.
11. Inno-Hit (Hitachi), Consumer double page campaign
Awarded: Best campaign of the year, leisure category
and 3rd best campaign of the year overall, Printitalia Awards. Premio Targa Oro.
Title: Listen, it’s your memories.
12. Ganzaroli Discount Department Store. Newspaper full page spread.
Headline: Christmas should warm your hearts, not empty your pockets.
Payoff: All the best for much less.
13. Coingas. Domestic Natural Gas Provider. Outdoor vertical.
Headline: With natural gas even the hottest shower can last as long as you want.
14. Coingas. Domestic Natural Gas Provider. Outdoor vertical.
Headline: One of the effects of natural gas is heathier air, the effects of heathier air are multiple.
15. Coingas. Domestic Natural Gas Provider. Outdoor vertical.
Headline: If you take natural gas savings seriously,
you can allow yourself some folly.
16. Quadrifoglio. Regional Waste Disposal and Recycling Agency.
Outdoor Poster and Vehicle Decoration
Headline:
So, your future depends on the environment
and the environment depends on you.
Get it?
17. Headline: We pick up your used cartons according to your individual needs.
Headline: Don’t pull out your hair, just give us papers and cartons at the right time.
18. Headline: Picking up the papers. A daily task.
Headline: Relax, we’ll come and get your cartons and papers at your doorstep.
19. It’ hard to swallow
having to fold and separate the boxes,
but then everything else goes down
smoothly.
A year of kisses
for those who recycle.
We all have
a source of
inspiration, for us
it’s the
environment.
If everyone stood
still and never came
down their pedistal,
who’d care about
recycling?
Quadrifoglio. Regional Waste Disposal and Recycling Agency.
Calendar with Recycling Schedule Information
20. Salpi Eiderdown. Consumer and trade single.
Headline: “We just found out your comfoter isn’t made with down but chicken feathers”.
21. Filofax. Consumer Print and POP Campaign
Headline: So as not to miss appointments with the Boss.
22. Filofax. Consumer Print and POP Campaign
Headline: The chef suggests, but who suggests to the chef?
28. D&A, Design and Advertising, Florence. New Year’s Greeting Card
Headline:
The year’s end...is the ideal time...to reflect on the past...and prepare for the future.
Best Whishes. D&A
29. Rocca delle Macie Winery. National Consumer Print campaign.
Headline: Vintage wines aren’t always so sincere (good).
30. Rocca delle Macie Winery. National Consumer Pring campaign.
Headline: Not all fizzy wines are gassed up.
31. Rocca delle Macie Winery. National Consumer Pring campaign.Novello Wine.
Headline: For some wines it’s best to wait, for others you must hurry.
33. Pentax. Consumer Single.
Headline: How did the competition react to the introduction of the new Pentax?
Payoff: The zoom compact with the longest lens in the world.
34. Duralamp halogen. National trade campaign
Headline: Next, please.
Payoff: Quality in the light of experience
35. Duralamp halogen. National trade campaign
Headline: Forget me not.
Payoff: Quality in the light of experience
36. Fonteviva Mineral Water. Regional 6x3meter outdoor poster.
PayOff: ExtraVirgin Spring Water. (Fonteviva is lowers in minerals in Europe)
37. Headline: If more people took the bus, there would be more room for all. Take the bus.
ATAF, Florence’s Pubblic Transport Company, Institutional Campaign
Winner: COMPA Award for Best Campaign for Pubblic Services of the Year
38. Headline: Driving make you nervous? Take the bus.
Headline: One less car for every new passager? Take the bus.
42. Region of Tuscany, Department of the Environment Water Reorganizzation.
Newspaper full page..
Headline: Water is common good,
that’s why our care for it has nothing common about it.
.
43. Region of Tuscany, Department of the Environment Water Reorganizzation.
Newspaper full page..
Headline: Why does it take three glasses to avoid drowning in a single one?.
46. Michael March Fantacci
Creative Director / Copywriter
Consultant in Strategic Communication
Via Burchiello, 32 - 50124 Florence, Italy
cell. phone: +39.340.6694801 email: info@michaelfantacci.com www.michaelfantacci.com
Born: Florence, Italy 25 January 1958 Nationality: Italy/USA dual citizen
Current Position:
Founder/Owner, Model T, Creativity, Communication & Marketing, Florence, Italy
Affiliation: Member, elected 1988, Italian Art Director’s Club
Past Positions as Creative Director:
Creative Director, D&A, Design and Advertising, Florence, Italy (1991/1993)
Creative Director, Kronomark, Milan (1991/1992)
Past Positions as Senior Copywriter:
D’Arcy, Masius, Benton & Bowles, Milan (1989/91)
Past Positions as Copywriter:
Alberto Cremona Agency, Milan (1986/88)
Clients Served on Multinational or International Advertising:
FIAT, IVECO, Procter & Gamble (AZ/Crest, Vicks Sinex), United Distillers (Gordon’s Gin), Serengeti
Eyewear, USA, Asahi Optical/Pentax Foto & Pentax Vision, Digital Computer, Region
of Tuscany, Sergio Tacchini Sportwear, Pineider.
Clients Served for National and Regional Advertising:
All of the above, plus Unicum, Cointreau, International Toy Expo Milan, Alfa Romeo, Bticino,
Hitachi (Inno-Hit), Henkel/Bostik (Pattex), Fiorentinagas, ATAF, Modi &Mode, Coingas, Duralamp
Current and Recent Clients of Strategic Communication Consultancy:
ATAF, Florence Public Transport System, Department of the Environment, Region of Tuscany,
Province of Florence, City of Florence, Italian Confederation of Artisans and Small to Mid Size Industry
Awards: Clio Award, Cannes International Advertising Festival, Art Director’s Club of Italy, Pubblicità e Successo, Premio Mario
Bellavista Targa d’Oro, PrintItalia, COMPA Jury Award (Italian Social/PublicAdvertising National Award).
Education:
Graduate, School of Communication, Northwestern University, Chicago,USA. 1979
Post-Graduate Certificate: Webber Douglas Academy of Dramatic Art, London.1981
School of Visual Arts, New York, 1985
Languages: Entirely Bilingual and Bicultural in Italian and English, Scholastic French
Recent achievements: Selected by the Italian Art Director’s Club as Juror for the European Art Director’s Club awards,
Barcellona, Spain, July 2006 - The short animation produced by the Region of Tuscany for the World Water Forum in Kyoto,
Japan is invited for special screening at the Venice Film Festival, September 2006
47. Michael March Fantacci
Direttore Creativo / Copywriter
Consulente di Comunicazione Strategica
Via Burchiello, 32 - 50124 Florence, Italy
cell. : +39.340.6694801 email: info@michaelfantacci.com www.michaelfantacci.com
Nato: Firenze, 25 Gennaio 1958 Nazionalità: Italiana, Statunitense
Posizione Attuale: Fondatore, Direttore Creativo e CEO, Model T, Creativity, Communication & Marketing, Florence, Italy
Affiliazione Professionale: Membro, Art Director’s Club Italiano, eletto 1988
Direttore Creativo presso:
D&A, Design and Advertising, Firenze (1991/1993)
Kronomark, Milan (1991/1992)
Senior Copywrite presso:
D’Arcy, Masius, Benton & Bowles, Milan (1989/91)
Copywriter presso:
Alberto Cremona Agency, Milan (1986/88)
Clienti serviti su campagne internazionali o multinazionali:
FIAT, IVECO, Procter & Gamble (AZ/Crest, Vicks Sinex), United Distillers (Gordon’s Gin), Serengeti
Eyewear, USA, Asahi Optical/Pentax Foto & Pentax Vision, Digital Computer, Regione Toscana, Sergio Tacchini Sportwear,
Pineider.
Clienti serviti su campagne nazionali:
Vedi sopra, uniti a Unicum, Cointreau, International Toy Expo Milan, Alfa Romeo, Bticino,
Hitachi (Inno-Hit), Henkel/Bostik (Pattex), Fiorentinagas, ATAF, Modi &Mode, Coingas, Duralamp
Clienti recenti ed attuali di Consulenza di Comunicazione:
ATAF, Azienda Trasporto Pubblico di Firenze e Provincia, Regione Toscana, Comune e Provincia di Firenze, CNA,
Confederazione Nazionale Artigiani Piccola Media Impresa.
Riconoscimenti: Clio Award, Cannes International Advertising Festival, Art Director’s Club of Italy, Pubblicità e Successo,
Premio Mario Bellavista Targa d’Oro, PrintItalia, COMPA Premio Giuria Migliore Campagna dell’Anno per Servizi Pubblici.
Educazione:
Laurea, School of Communication, Northwestern University, Chicago,USA. 1979
Master: Webber Douglas Academy of Dramatic Art, London.1981
School of Visual Arts, New York, 1985
Lingue: Bilingue Italiano e Inglese, Francese
Recent achievements: Selezionato dall’Art Director’s Club Italiano come giurato all’Art Director’s Club Europeo, Barcellona,
luglio 2006 - il corto di animazione prodotto per la Regione Toscana e il 3o Forum Mondiale sull’Acqua di Kyoto, Giappone viene
invitato fuori concorso al Festiva Internazionale del Cinema di Venezia, Settembre 2006
48. Michael March Fantacci
Copywriter & Creative Director
cell.phone: +39.3406694801
email: info@michaelfantacci.com
www.michaelfantacci.com