Uploaded bySami Hmaidan
Mutation - Coca-Cola Enterprises
The document outlines the 'Mutation' project, an installation designed for the Coca-Cola Enterprises headquarters in Uxbridge to convey sustainability values without consuming resources. Made of bamboo and featuring an interactive design, the installation aims to symbolize the company's commitment to environmental sustainability while allowing organic shape transformations. Although it was well-received by the Coca-Cola board, the installation will be placed in a different location and is set for construction by the end of 2013.
Mutation - Coca-Cola Enterprises
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- 2. project mutation the team Woongheeelif product designergraphic designer product designer digital strategistproduct designer mechanical engineer jennifer rucong sami sophia
- 3. the brief develop aninstallation to be placed in the external entrance area of the new Coca-Cola Enterprises (CCE) European headquarters in Uxbridge - London, and aimed at communicating the environmental and social sustainability values of the company. project mutation
- 4. the brief the installationshould be designed in order to not consume any resource in use (i.e. Electric energy from the grid and water). the cost for manufacture and installation should be within the total budget of no more than £15,000 project mutation
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- 6. the setting the setting,being next to a bus gar and Uxbridge’s tube station, is very urban. the dominance of the builings’ geometric lines makes the area look cold and static. the installation should mark the presence of Coca-Cola Enterprises, portray the message of sustainability, and revive the setting. project mutation
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- 10. mutation “mutation”, made of Bamboolayers, represents an abstraction of the Coca-Cola bottle. The blend between Coca-Cola’s brand identity, reflected in the adoption of the bottle’s shape, and the project’s adoption of nature elements, made clear by the use of bamboo, reflects the company’s future sustainability vision. project mutation
- 11. the installation provides aninteractive feature: the enterprise’s employees and Uxbridge residents can rotate the bamboo panels to create various organic shapes that diverge from the initial Coca-Cola bottle design. from DNA structure to a tree, the possibilities of creating new shapes out of the “mutation” installation are unlimited. mutation project mutation
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- 14. mutation the bamboo panels, inspiredby Coca-Cola’s graphic identity, are flipped from one layer to another to create the infinity symbol as seen from the top view. in short, the “mutation” installation provides an organic, appealing, and interactive concept, one that projects Coca-Cola’s environmental and social sustainability values. project mutation
- 15. material bamboo layers metal tube project mutation bamboo notonly portrays nature aesthetically, but also is suitable for outdoors and can endure severe weather conditions. the metal tube ensures a solid structure for the installation and is fixed to the floor by an underground concrete base
- 16. technical specs bamboo panels 3cm of thickness - each separated by metal rings 32 827.88 348.19 110 827.88 concrete block 3000300 30 in mm project mutation
- 17. results “mutation” was shortlisted tothe final stage of the competition. the project was presented to Coca-Cola Enterprises’ CEO and board of directors on the 21st of may 2013. the board loved the project but decided to allocate it to a more suitable location rather than the headquarters in Uxbridge. the project will be constructed by the end of 2013. project mutation
- 18. thankYOU jennifer gomez forero woongheepark sofia barakou sami hmaidan elif taş rucong xu