This document discusses the importance of reliable estimates for forecasting productivity, controlling costs, meeting deadlines, and building trust. It recommends improving estimation practices by taking adequate time, presenting estimates effectively, and fully leveraging estimates. Some key advice includes that estimation is critical for development and business processes, the approach should fit the organization's culture, and rigor should be applied rather than relying on instinct alone. Accurate estimates are said to help make decisions, deliver needed software, and create sound project plans.