Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
PONTAIL.PK.pptx
1.
2. Overview of the Company
• We focus on integration of fashion and
aesthetic
• Brand that specializes in creating high-quality
• Fashion should not only look good, but also do
good.
• Reflect a modern, yet timeless aesthetic that is
both functional and fashionable. not only look
good, but also do good
3. Targeted Market
• Demographic: Men and women aged 16-45
• Psychographic: Individuals who value
individuality, creativity, and inclusivity and seek
clothing that reflects their unique personality and
values.
• Geographic: Areas where there is a greater
awareness and appreciation of sustainable
fashion.
• Behavioral: Customers who are willing to
support brands that prioritize ethical and
environmental practices.
4. • Brand differentiation: The clothing brand
should have a unique style and value
proposition that sets it apart from competitors.
• Pricing strategy: The brand should determine a
pricing strategy that balances profitability with
affordability