Politics and treason at HighEdWeb 2011

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The document discusses various challenges and strategies for adapting an organization to changing objectives and community standards over time. It touches on topics like freedom of speech, transparency, testing new approaches, recognizing when viewpoints have diverged, maintaining humility, and focusing on what is truly important rather than egos or policies.

Business

Politics or treason:
toeing the line or begging
forgiveness in site adaptation

The fine art of tightrope-walking in site management and adaptation: when to toe the line, when to beg forgiveness. Playing politics can be dangerous, but it's sometimes beneficial—but it can also be beneficial to commit treason. Our landscapes have changed—now each customer and every person you work with has power. Improve the lives of both yourself and your site visitors: find out when in your workplace it's best to fly below the radar or when it's better to engage in the politics you prefer to avoid. Learn methods to make politics become immaterial and even make treason seem truly reasonable through usability testing, setting goals and creating or working with standards. How? Start being transparent with those you might have to play politics with. Make sure your objectives are clear and your reasoning evident. With intriguing examples from business, higher education, and hackers of systems and life, Politics or Treason will show how to change your corner of the universe.

The fittest survive: site iteration and adaptation (Penn State Web Conference)

Anne Petersen

Shortening the lifecycle of site changes allows for fast adjustments to interface and content. If something's wrong, you'll hear about it—as long as you're listening. During the recent redesign and launch of uic.edu, several sections were moved, removed, flipped, switched, shrunk and expanded. Our improvements were moment-to-moment, based on feedback via surveys, analytics, testing, email, in person and through mailing lists. We were able to turn around internal opinion and potential political incidents by responding quickly. Similarly, during the most recent redesign of admissions.psu.edu, Penn State Admissions needed similar agility. In that case, close contact with students and front-line phone staff was key: we got news of problems as they happened and could adjust the site appropriately. Lessons learned: be messy. Get it in front of people. Fail small. Adapt. And thrive.

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