User research to understand the needs of Train travellers during 3 stages of train journey -
a) Before trip
b) During Trip
c) After Trip
for "Personalised Travel experience"
The document discusses customer journey mapping and provides an example of a customer journey map for Rail Europe. It begins with an overview of customer journey mapping, explaining that it describes how a service is experienced through different touchpoints. It then provides a sample customer journey map for Rail Europe, mapping out the stages a customer goes through from research and planning to post-travel and highlighting feelings, thoughts, and actions at each stage. The document concludes by providing guidance on how to successfully conduct customer journey mapping through principles like using evidence from qualitative research and ensuring collaboration from all stakeholders.
The document outlines the design of an app called LOOP that connects people for carpooling. It discusses carpooling as an alternative transportation method that is safe, flexible and affordable. User research was conducted and identified concerns about safety when riding with strangers. The document then presents personas, competitors, design prototypes at different fidelity levels, and features to continue improving the design based on user feedback.
This document outlines the design process for an online application to book Circular Journey Tickets with Indian Railways. It begins with research on the existing ticket booking process and an analysis of user needs. Various initial concepts are presented, focusing on intuitive booking workflows. The final design concept displays a clean interface for searching routes and trains, viewing trip summaries, and completing bookings in multiple steps. Additional features like maps, event information, and reviews are included to enhance the user experience. The proposed online system aims to streamline Circular Journey Ticket booking and make the process more accessible.
Theme
How de-mystifying the rail journey through improved wayfinding can enhance the passenger experience
Aims/Objectives
Provide the audience with an understanding of the different passenger groups and explore how reducing the complexities they face along the rail journey can improve their overall experience.
Summary
• How can the complexities of rail travel be de-mystified and what effect will this have on the passenger experience?
• Who are the passenger groups and what are their needs?
• What wayfinding principles can be adopted at train stations throughout the country?
• What effect will improved real-time information have on a passengers wayfinding ability?
• Should there be a standardised system for branding and what will this achieve?
Alison Richings
Senior Wayfinding Manager
Endpoint
What would it take to get you out of your car? Usability for public transport. Delivered 13 November 2008 for World Usability Day, UTS, Sydney, Australia
IA Summit 2012: Mapping the ExperienceChris Risdon
1. The document describes an experience map for Rail Europe that was created through qualitative research including stakeholder interviews and a customer experience survey.
2. The experience map outlines the customer journey with Rail Europe across multiple stages from research and planning, to shopping, booking, post-booking, travel, and post-travel. It maps touchpoints, feelings, thoughts, and actions at each stage.
3. The map provides insights and opportunities to improve the customer experience across the journey, such as helping customers get help when needed, supporting independent trip planning, and improving the paper ticket experience.
Alabot is an AI assistant that can help with suburban and international travel. It provides information to different types of travelers, such as daily commuters, tourists, and business travelers. Alabot can answer questions about transportation options and schedules. It can also perform tasks like booking tickets, taxis, and hotels on behalf of users. The goal is to create a multilingual travel ecosystem through which users can get travel assistance, alerts, and purchase transportation and accommodations anytime through conversational interactions.
The document discusses designing an application for booking Indian Railways' Circular Journey tickets. It outlines the problem statement, explores concepts through research including trend analysis, mind maps and journey mapping. Insights from interviews found people were unaware of the process and it was time consuming. The document analyzes strengths, weaknesses and opportunities through a SWOT analysis. Key principles extracted include communicating value clearly, making the process online, providing information to support decision making and connecting planning and booking.
The document discusses customer journey mapping and provides an example of a customer journey map for Rail Europe. It begins with an overview of customer journey mapping, explaining that it describes how a service is experienced through different touchpoints. It then provides a sample customer journey map for Rail Europe, mapping out the stages a customer goes through from research and planning to post-travel and highlighting feelings, thoughts, and actions at each stage. The document concludes by providing guidance on how to successfully conduct customer journey mapping through principles like using evidence from qualitative research and ensuring collaboration from all stakeholders.
The document outlines the design of an app called LOOP that connects people for carpooling. It discusses carpooling as an alternative transportation method that is safe, flexible and affordable. User research was conducted and identified concerns about safety when riding with strangers. The document then presents personas, competitors, design prototypes at different fidelity levels, and features to continue improving the design based on user feedback.
This document outlines the design process for an online application to book Circular Journey Tickets with Indian Railways. It begins with research on the existing ticket booking process and an analysis of user needs. Various initial concepts are presented, focusing on intuitive booking workflows. The final design concept displays a clean interface for searching routes and trains, viewing trip summaries, and completing bookings in multiple steps. Additional features like maps, event information, and reviews are included to enhance the user experience. The proposed online system aims to streamline Circular Journey Ticket booking and make the process more accessible.
Theme
How de-mystifying the rail journey through improved wayfinding can enhance the passenger experience
Aims/Objectives
Provide the audience with an understanding of the different passenger groups and explore how reducing the complexities they face along the rail journey can improve their overall experience.
Summary
• How can the complexities of rail travel be de-mystified and what effect will this have on the passenger experience?
• Who are the passenger groups and what are their needs?
• What wayfinding principles can be adopted at train stations throughout the country?
• What effect will improved real-time information have on a passengers wayfinding ability?
• Should there be a standardised system for branding and what will this achieve?
Alison Richings
Senior Wayfinding Manager
Endpoint
What would it take to get you out of your car? Usability for public transport. Delivered 13 November 2008 for World Usability Day, UTS, Sydney, Australia
IA Summit 2012: Mapping the ExperienceChris Risdon
1. The document describes an experience map for Rail Europe that was created through qualitative research including stakeholder interviews and a customer experience survey.
2. The experience map outlines the customer journey with Rail Europe across multiple stages from research and planning, to shopping, booking, post-booking, travel, and post-travel. It maps touchpoints, feelings, thoughts, and actions at each stage.
3. The map provides insights and opportunities to improve the customer experience across the journey, such as helping customers get help when needed, supporting independent trip planning, and improving the paper ticket experience.
Alabot is an AI assistant that can help with suburban and international travel. It provides information to different types of travelers, such as daily commuters, tourists, and business travelers. Alabot can answer questions about transportation options and schedules. It can also perform tasks like booking tickets, taxis, and hotels on behalf of users. The goal is to create a multilingual travel ecosystem through which users can get travel assistance, alerts, and purchase transportation and accommodations anytime through conversational interactions.
The document discusses designing an application for booking Indian Railways' Circular Journey tickets. It outlines the problem statement, explores concepts through research including trend analysis, mind maps and journey mapping. Insights from interviews found people were unaware of the process and it was time consuming. The document analyzes strengths, weaknesses and opportunities through a SWOT analysis. Key principles extracted include communicating value clearly, making the process online, providing information to support decision making and connecting planning and booking.
Donn DeBoard Rail Europe Chris Risdon STC Summit May 2013ddeboard
Chris Risdon (Adaptive Path)'s finished map of Rail Europe illustrates the solution for my session attendees. This map offers an opportunity to review key points from my presentation.
The document describes the design of a circular journey ticketing application for Indian Railways. It involves researching the existing circular journey ticketing process, understanding user needs through personas, scenarios and interviews. Key features of the application include route selection, train selection, break selection while ensuring ticket availability. Wireframes were created for the application flow and important screens like route suggestion, station search, itinerary creation and booking. The design focuses on understanding user requirements, providing smart suggestions and options, while giving users full control over their journey planning.
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
The document discusses service design and experience mapping. It provides an example of an experience map created for Rail Europe to map out a customer's experience in planning, booking, traveling and returning from a rail trip in Europe. The experience map charts the customer's process, touchpoints, feelings and thoughts throughout the different stages. It then identifies opportunities to improve the customer experience and provides recommendations around communicating value, improving the booking and ticket experience, supporting customers through changes, and enabling ongoing planning.
This presentation focuses on a Mental Models created on the NSW City Rail system. Using a Mental Model, I was able to discover core issues and opportunities to improve.
A Mental Model is essentially a visual representation of how users view a flow (i.e. consumer journey). It allows us to easily get behind the business problem and gain insight. It also allows us to easily conduct a gap analysis between the consumer action (i.e. does, think and feel) vs. how we as a business can support that task.
I am a BIG fan of Indi Young, a Founding Partner of Adaptive Path, who developed the concept of a Mental Model.
Enjoy and feel free to ask any questions or email me for a copy. Happy to share
Mapping Experiences and Orchestrating Touchpoints | Chris Risdon & Patrick Qu...Adaptive Path
The document outlines an agenda for mapping experiences and orchestrating touchpoints. It discusses experience mapping principles and provides an overview of the following topics:
1. What is experience mapping - Guiding principles for understanding customer experiences across interactions.
2. Gathering insights - The key inputs and research needed to understand experiences.
3. Mapping framework - A methodology for mapping human experiences across different situations.
4. Visualizing maps - Storytelling and visualization techniques to communicate insights and drive action.
5. Applying maps - Tips for using experience maps to create seamless customer experiences.
Indian Railways Circular Journey Ticket Booking AppSanket Chaudhari
An experience-first, app-based solution for a facility provided by the Indian Railways wherein tourists who wish to go on tours/pilgrimages across the country in a round-trip fashion can book their 'circular journey' tickets.
Creating an online PIS for public transitArun Ganesh
This document discusses restructuring public transit information for public information systems. It notes that current systems only provide route suggestions without reliability information or alternatives. Commuters are helpful sources of real-time transit information and alternatives, but are not always available. There is a need to replicate a commuter's knowledge and make it more accessible through a public information system. This system should simplify complex transit networks, provide the type of information commuters learn from, and give travelers options to make better decisions. It should organize variables like routes, costs, travel times, reliability and alternatives to help travelers.
Was ist Gamification, wie funktioniert es und wie kann ein Unternehmen davon profitieren, das erklärt Peter Zwyssig, Geschäftsführer von foryouandyourcustomer Zürich, in seiner Präsentation. Für den Multichannel-Berater liefert das Thema des Tages einen wertvollen Beitrag im Umgang mit Kunden, Mitarbeitenden, Partner etc., dessen Einsatz jedes Unternehmen prüfen sollte.
This document summarizes a project for an online community for bus travelers. It includes:
1. An overview of the project and its goals to help travelers choose buses by sharing experiences.
2. A description of the systematic information gathering process used, including tools like interviews and existing documents.
3. Details of benchmarking different existing bus booking/travel communities to determine features for improvement.
4. Proposed features for the new community like user reviews and ratings, bus company profiles, ticket purchasing, and an admin panel.
5. Links to mockups of the proposed site interfaces and diagrams created using Moqups for functions like search, booking and profiles.
This document outlines a project for an online community for bus travelers. It includes a list of group members and an outline of topics to be covered such as the description and approach, benchmarking of other services, mockups, and diagrams. The description explains that the community will allow travelers to share experiences of bus services to help others choose buses. The systematic approach section discusses information gathering methods. Benchmarking analyzes features of other transportation booking sites. Mockups provide visual designs and diagrams include concepts like use case diagrams and entity relationship diagrams. The future directions section proposes expanding the community to include other transportation modes.
An interview was conducted with 11 bus commuters (5 male, 6 female) to understand their experiences and identify areas for improvement. Key findings included a lack of shelter, seating, and real-time arrival information at bus stops. Additionally, bus numbers are not always clearly displayed, routes are difficult to understand, and there are no complaint systems. Suggested improvements included displaying accurate arrival times, adding shelters and seating at stops, and improving accessibility.
Donn DeBoard Rail Europe Chris Risdon STC Summit May 2013ddeboard
Chris Risdon (Adaptive Path)'s finished map of Rail Europe illustrates the solution for my session attendees. This map offers an opportunity to review key points from my presentation.
The document describes the design of a circular journey ticketing application for Indian Railways. It involves researching the existing circular journey ticketing process, understanding user needs through personas, scenarios and interviews. Key features of the application include route selection, train selection, break selection while ensuring ticket availability. Wireframes were created for the application flow and important screens like route suggestion, station search, itinerary creation and booking. The design focuses on understanding user requirements, providing smart suggestions and options, while giving users full control over their journey planning.
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
The document discusses service design and experience mapping. It provides an example of an experience map created for Rail Europe to map out a customer's experience in planning, booking, traveling and returning from a rail trip in Europe. The experience map charts the customer's process, touchpoints, feelings and thoughts throughout the different stages. It then identifies opportunities to improve the customer experience and provides recommendations around communicating value, improving the booking and ticket experience, supporting customers through changes, and enabling ongoing planning.
This presentation focuses on a Mental Models created on the NSW City Rail system. Using a Mental Model, I was able to discover core issues and opportunities to improve.
A Mental Model is essentially a visual representation of how users view a flow (i.e. consumer journey). It allows us to easily get behind the business problem and gain insight. It also allows us to easily conduct a gap analysis between the consumer action (i.e. does, think and feel) vs. how we as a business can support that task.
I am a BIG fan of Indi Young, a Founding Partner of Adaptive Path, who developed the concept of a Mental Model.
Enjoy and feel free to ask any questions or email me for a copy. Happy to share
Mapping Experiences and Orchestrating Touchpoints | Chris Risdon & Patrick Qu...Adaptive Path
The document outlines an agenda for mapping experiences and orchestrating touchpoints. It discusses experience mapping principles and provides an overview of the following topics:
1. What is experience mapping - Guiding principles for understanding customer experiences across interactions.
2. Gathering insights - The key inputs and research needed to understand experiences.
3. Mapping framework - A methodology for mapping human experiences across different situations.
4. Visualizing maps - Storytelling and visualization techniques to communicate insights and drive action.
5. Applying maps - Tips for using experience maps to create seamless customer experiences.
Indian Railways Circular Journey Ticket Booking AppSanket Chaudhari
An experience-first, app-based solution for a facility provided by the Indian Railways wherein tourists who wish to go on tours/pilgrimages across the country in a round-trip fashion can book their 'circular journey' tickets.
Creating an online PIS for public transitArun Ganesh
This document discusses restructuring public transit information for public information systems. It notes that current systems only provide route suggestions without reliability information or alternatives. Commuters are helpful sources of real-time transit information and alternatives, but are not always available. There is a need to replicate a commuter's knowledge and make it more accessible through a public information system. This system should simplify complex transit networks, provide the type of information commuters learn from, and give travelers options to make better decisions. It should organize variables like routes, costs, travel times, reliability and alternatives to help travelers.
Was ist Gamification, wie funktioniert es und wie kann ein Unternehmen davon profitieren, das erklärt Peter Zwyssig, Geschäftsführer von foryouandyourcustomer Zürich, in seiner Präsentation. Für den Multichannel-Berater liefert das Thema des Tages einen wertvollen Beitrag im Umgang mit Kunden, Mitarbeitenden, Partner etc., dessen Einsatz jedes Unternehmen prüfen sollte.
This document summarizes a project for an online community for bus travelers. It includes:
1. An overview of the project and its goals to help travelers choose buses by sharing experiences.
2. A description of the systematic information gathering process used, including tools like interviews and existing documents.
3. Details of benchmarking different existing bus booking/travel communities to determine features for improvement.
4. Proposed features for the new community like user reviews and ratings, bus company profiles, ticket purchasing, and an admin panel.
5. Links to mockups of the proposed site interfaces and diagrams created using Moqups for functions like search, booking and profiles.
This document outlines a project for an online community for bus travelers. It includes a list of group members and an outline of topics to be covered such as the description and approach, benchmarking of other services, mockups, and diagrams. The description explains that the community will allow travelers to share experiences of bus services to help others choose buses. The systematic approach section discusses information gathering methods. Benchmarking analyzes features of other transportation booking sites. Mockups provide visual designs and diagrams include concepts like use case diagrams and entity relationship diagrams. The future directions section proposes expanding the community to include other transportation modes.
An interview was conducted with 11 bus commuters (5 male, 6 female) to understand their experiences and identify areas for improvement. Key findings included a lack of shelter, seating, and real-time arrival information at bus stops. Additionally, bus numbers are not always clearly displayed, routes are difficult to understand, and there are no complaint systems. Suggested improvements included displaying accurate arrival times, adding shelters and seating at stops, and improving accessibility.
Similar to Points for personalization for train travellers (14)
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Points for personalization for train travellers
1. Train Journey involves a number of stages . Starting from
- Exploring where and when to travel
- Which train to book
- What to do in the train, which in turn becomes the most
interesting part of the journey
- Last but not the least ending your journey properly and reaching
the destination
When we talk about “ Personalisation ” , its important to undertsand its
impact possible in all these stages to give a complete experience to the
user.
2. ACTIVITY MAPPING / USER EXPEREINCE MAPPING
The goal of the customer journey map is really to get a holistic view of what the
customer is going through from their point of view and really what it’s like for them
on a personal level - Kerry Bordine
In order to put together a visual representation of how a customer not only moves through
each phase of interacting in a situation but how he experiences each one deciding the stages
becomes an important part
https://conversionxl.com/blog/customer-journey-maps/
3. ACTIVITY MAPPING / USER EXPEREINCE MAPPING
Stages of a whole
process / journey
What does a customer
does in each of the stages
What questions comes in a
users’s mind.
The issues possible
in the particular stage.
https://conversionxl.com/blog/
customer-journey-maps/
4.
5. DERIVING THE PERSONAS
The personas derivation should be based on the qualitative and the quatitative data of the users.
The train users can be devided into categories based on their ages.
The data about the ages are also collected quantitatively when the users book tickets.
Age of a person defines alot about the activities the users will do in a particular situation .
Age group - 18 - 25 yrs | Students
Age group - 26 - 34 yrs | Employed bachelors
Age group - 35 - 50 yrs | Couples , families
Age group - 50 and above yrs | Seniour citizens
6. Respondent’s name : Ranjan Mukherjee 30 yrs
Explore InterneriesStages
Doing
Thinking
/ Feeling
Booking
Proess : Train Booking and journey - User Expereince Mapping
Age: Occupation: Doctor
PreTour Post TourDuring Journey
Planned Trips to home to
meet Family
Planned 2 - months before
Trips Planned for fun with
friemds
Planned 2 - months before
Planned Mostly during
Festivals
Study about the place in case
of a new trip
Research on hotel booking
Should I read feedback about
the train ?
I should book tickets
immedietly before its too
late
I want a good location for
my stay
Can I get a 2A /3A If not then
can I get a flight of almost
same rate ?
I should plan my journey so
that I can get rest
Book Through
IRCTC
Go for fast trains
ussually
Prefer su / u berth
Prefer 3A / 2A
Book tickets for
Night journey
Dont prefer Train
food
Want a short train
journey for trips to
new places
Want to attend a
friend’s wedding
urgently. Can I
info about fast
trains ( In this case
comfort is not
given priority ?
Can some details
be autofilled?
Make a list of everything to
pack.
Prefer an E - Ticket
Pack all important documents
Prefer 3A / 2A
Book cab to leave for station
Can I have some app to save
all my important docs instead
of carrying it?
When should I leave for station?
Is there too much traffic outise?
I need to book a cab atleast
15 mins before I am supoose to
leave
Sleep while travelling alone
Read Books
Try to rest as much as possible
during new trips to wake up
fresh
Watch downloaded movies on
phone
Can I order Food from my some
good place durinh the journey?
Which Station Comes next
What is name of this place ?
What special food can be tried
in the coming stations ?
I wish some friend was traveling
in the same train
When should I start packing my
stuff
Look for taxi / Auto stands
/ Book Ola or uber
Look for ATM’S
Check in Facebook about the
begnning of the trip
Ask people about the good
hotels in case hotel stay is
not pre planned
Here uber cabs are not
avaialbale. Where can I find a
Local Transport?
Am I being charged correctly
by the auto wala
What special Food items
should be tried here?
Enjoy the view outside
7. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group - 18 - 25 yrs | Students
Exploring Iteneries Booking
Remind me to book the train of my prefernce
2 months before a festival
Provide detailed info about the train during
booking
Information about the routes of the trains and
its stopages .
Show me trains with su / u /sl Available on
my route . Also the trains that travel at night
Notify me about the avaibility of my preferred
train well before the festivals or long weekends.
Information about flights in case trains are not
avaiable
8. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group - 18 - 25 yrs
Pre Tour
Reminder to pack essential things for travel.
eg: Mr Sharma you have a train to catch on
25 Oct 2107, 12.00 PM please make sure all
the essesntials like Medicines , ID Cards ,
Locks , keys have been packed
Help me to book a cab to station. Or suggest
me the best way to travel to station to avoid
missing the train
Provide the traffic status before hand.
Inform the user to leave early in case of any
possible processions on the roads.
Inform me the right time to leave from my
home to station.
For eg: If the train is in Agra, then notification
says user to leave after 1 hr
9. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group - 18 - 25 yrs
During Tour
Downloaded movies , tv series , e - books
to watch or read in offline mode
Eg Netflix offline feature
Inform the user about good food items to
try in the comming stations
Inform about the good spots to view during
the journey
Inform the user if any friend is travelling in
the same train. In many cases users look
for company while travelling eg : Instagram
notifies that your Facebook friend is having a
Instagram account
A feature to save all the ID Proofs , important
Documents images , Ticket image
You want to be informed ?
Yes No
11. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group 18 - 25 yrs
Post Tour
FREEPIK
TAXI
TAXI
Hi Mudhit,
Welcome to Mumbai !
Do you want to book a cab?
Notification to book cab on reaching
destination
Ask feedback about the journey
12. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group 26 - 32 | | Employed Bachelors
Exploring Iteneries
Repeatative Journey Trips to new Destinations
Remind me to book the train of my preference
2 months before a festival
Notify me about the avaibility of my preferred
train well before the festivals or long weekends.
Information about flights in case trains are not
avaiable
Advice the user with the best places to visit
before festivals , Long weekends.
Most of the user prefer train for short trips Eg:
Mumbai to Goa or in between journeys eg :
Delhi to mumbai -flight , Mumbai to goa - train
Package deals for users : Train plus hotel
bookings. Notifications about the same 1- 2
months before the festivals or long weekends
13. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group 26 - 32 Yrs
Booking Pre - Tour
Provide detailed info about the train during
booking
Detailed Refund information specially for
the trips which are non repeatative
Show me trains with su / u /sl Available on
my route . Also the trains that travel at night
Class : 2A / 3A
Reminder to pack essential things for travel
,the essesntials like Medicines , ID Cards ,
Locks , keys have been packed.
If its a leisure trip to a new destination
then advice the user with essential things to
carry for that particular place eg: “ Its advisable
to carry umbrella. Heavy rainfall is expected in
mumbai for a week ”
Help the user to book a cab to station. Or
suggest me the best way to travel to station to
avoid missing the train
15. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group 26 - 32 Yrs
During the Journey
Inform the user about the current status of
the destination specially in case of non -
repeatative trips.
Downloaded Movies / E-Books in offline mode
Inform the user about the food itmes to try
in the comming stations
Feature to order food from train
Notify if a friend is travelling in the same train
Inform about good sweet shops in the
comming stations to pack for families
Downloaded Movies / E - books in offline mode
Reminder to pack everything atleast half n
hour before reaching destinations
Notifications about the best places the users
should visit in between the journey for next
trips
Repeatative Journey Trips to new Destinations
16. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group 26 - 32 Yrs
Post tour
Notification to book cab on reaching
destination
Repeatative Journey Trips to new Destinations
Ask feedback about the journey
Rate cards for local transport available in
the arriaval station
Help in Locating
- ATM’S
- Medicle Shops
- Auto / Bus stands
- Washrooms
A feature to a Document the experience
,Photos , For users who are active in
Maintaining blogs
17. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group - 50 and above | Seniour Citizens
Exploring Iteneries Booking
Notify me about train availability before
festivals for travelling to same destinations eg:
Travelling to meet family members
Show the L / M Berth options mostly while
booking train
Show trains with less stopages .
Show the reviews cleary about all the trains
along with their detailed information.
When the user is travelling to a new place, He
should be adviced with best options to stay
Advice me about places to travel in off season
to avoid crowd and crush .
18. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group - 50 and above | Seniour Citizens
During the tour
Some feature to remind the user to carry all my
emmergency medicines needed for the journey,
ATM Card, Tickets , Health Cards etc
Reminder about taking medicines timely
Some feature to provide the latest news
headlines in offline mode.
Timely show the status of the user as in
which station has been crossed , which
station comes next
Inform the user atleast 1 hr before about the
arrival of the last staion.
Suggest the user what kind of food should be
good for carrying in that particular season.
Mostly users of this age prefer carrying food.
Help in booking the cab and remind to leave
atleast 2 hrs before as users are not so active
User can create his / her own list of medicines
in the app and can later send reminders .
19. POSSIBLE PERSONALIZED SOLUTIONS IN VARIOUS STAGES
Age group - 50 and above | Seniour Citizens
Post Tour
Feature Pre booking of the cab and help the
user to locate the cab as well
Help the user to locate
ATMS
Medicle Stores
Rest rooms
Wshrooms
inside the station
But in many cases users ask the
hotel to arrange for cab service
Provide with proper rate cards for the local
transports for new destinations.
20. PERSONALISED VIDEOS/ MESSAGES ON SPECIAL OCCASIONS
Personalization plays into our desire for control: something that is made just for
you indicates that you had something to do with its creation, and therefore,
you are in control.
At Facebook, we value friendship memories as a big part
of our lives. With Friends Day book, you can turn the
memories of you and your friend shared into a one-click
photo book – ready to share with all your Facebook
friends! By picking your Facebook friend from the list, you
are ready to celebrate your friendship moments! You can
create your PastBook Friends Day book here!
21. Making the users feel special by letting them know that they have been connected
with us for months and years and we look forward for this connection
PERSONALISED VIDEOS/ MESSAGES ON SPECIAL OCCASIONS
22. ORGANISE EVENTS LIKE “TREASURE HUNTS” IN THE DESTINATIONS
A special event organised for users who are interested in adventures.
NEW DELHI MUMBAI
The user gets 2 days to find out the treasure
On cracking the 1st and 2nd phase the user gets gifts and on cracking the third phase user gets
cash prize!
23. FEATURE IN THE APP THAT HELPS IN LOCATING
ATM’s , Washrooms, cloakrooms etc
There are many apps which help in finding ATM’S Around you. What if we use this feature in
our apps to help user locate the ATM’S , Restaurants , Cloak rooms , Waiting rooms ,
Washrooms
24. GET AROUND WITH IXIGO
Brochure to guide user about the place
25. NOTIFICATIONS
Research shows that push notifications are an important factor for the success of the
application and increase of user retention
1) “ BE SAFE “ Messages : Can the message content be more
caring?
An attempt by face book to make sure that the user is
in a secured area.
26. Depending on the persona, we can suggest users
about the events going on in the destination. For eg
We can inform Mr Gupta and family about the famous
folk art fare going on near by.
or
Notify Mr Kumar (who is in Mumbai for business trip)
about the famous commerce conference organised
nearby
NOTIFICATIONS
Research shows that push notifications are an important factor for the success of the
application and increase of user retention