The document discusses several key skills needed for a successful marketer. Selling products and services requires positioning offerings for an audience. Communication is also important to understand customer wants and needs through various forms like interpersonal interaction. Writing skills are essential as a marketer to craft compelling copy through techniques like grabbing attention, interest, and calls to action. Ideas must be tested to know what strategies will work through tactics like regional ads. Patience, interpreting data, implementing learned skills, and staying up-to-date are also discussed as valuable abilities for marketers.

1. Point of View
GURKARAN SINGH

2. Sell Product and service
 A big aspect of marketing is positioning product or service to be sold and
finding an audience for it.
 Selling is one of the fundamental building blocks of becoming a marketer.
 Spending time in a position where we had to convince customer not to
cancel a service is a major key of selling.

3. Communication
 Communication is very important, and it also helps us find our what are
customer wants and needs.
 Understanding the nuances of communication is a big advantage because
not everyone knows what they said they do know.
 With interpersonal communication, we’re able to understand how other
people communicate.

4. Writing
 Writing is a very important key when I am a marketer.
 It’s incredibly useful to have a basic understanding of how to write a copy
as a marketer.
 Writing is just another form of communication.
 If we want our emails and ads to be successful, we have to master our skill
of writing as a marketer.

5. Writing continued…
 Writing has three main basic formula.
 Attention, interest, and action.
 First find a way to get customer attention.
 Second, you get them to have interest in your marketing.
 Finally, you provide a call to action that prompts an immediate response.

6. Ideating and testing
 Only believing that a certain idea will work, it doesn’t mean it will be a hit.
 And believing an idea will not work, doesn’t mean it will fail.
 Testing is very important in marketing world.
 Because only then you know if an idea will work or not.
 To sell products and services, it is important to create ads in different
demographic regions.
 This helps marketer to track down what strategies work to sell the
products.

7. Having patience
 Patience is very important in this line.
 The amount of time a product, business, service can fail is unnumbered.
 At least give few weeks, split tests, and it will gain success.
 It is very important to give space and time to the product to reach higher
level of audience.
 Spending few days and expecting to gain attention is a red flag in the
marketing business.

8. Being able to interpret data
 The process of using different methods to review data and arrive at
relevant conclusion is very important.
 It helps us with categorizing, manipulate, and summarize the information.
 This keeps things in order to answer critical questions.

9. Implement what you learn
 As much as it is to do marketing, it is also important to find ways to
implement knowledge you gather which on the journey to create a
successful business.
 For example- if I want to starting a restaurant, I should volunteer to
implement my new skills in content marketing.
 Trying to work with supervisors and employees helps to put new skills in
our current position.

10. Stay up to date
 In marketing field, it is important to know what’s going on around the
world regarding the product or service you are working on.
 Staying up-to-date on diverse topics regarding the marketing helps to
guide us and makes our business much successful.
 Keep track on companies and emerging trends by following them on social
media platforms like Facebook, twitter, etc.
 This helps to know customer wants/needs much faster than anything else
and it helps to stay ahead in the business.