In 2012 the Major League All-Star Game was hosted at Kauffman Stadium in Kansas City, Missouri. The proposal was for a small team of individual marketers to promote Pogo Seat while attending the 3 day event through guerrilla style tactics.

1. P r o p o s a l f o r
Brand Exposure at the
2012 Major League Baseball All-Star Game
Kansas City, Missouri

2. Objective:
Offer
An opportunity for
B r a n d E x p o s u r e
at the 2012 Major League All Star Game
using
Walking
Billboards.

3. P r o p o s a l
Team Mack (10 individuals in total) will be
walking billboards, for
PogoSeat.com in Kansas City,
Missouri at the Major League Baseball
All-Star Game and related events which
take place July 6 - 10. These events
include MLB FanFest, All-Star Game
Charity 5K and Fun run Presented by Nike, Taco Bell All-Star Sunday, State Farm Home Run
Derby, and 2012 Major League Baseball All-Star Game.
Brand E x p o s u r e in Two Ways
1. The Walking Billboard. As a form of guerrilla marketing, The Team will wear
PogoSeat.com
branded shirts and hats to give
PogoSeat.com a
presence at the various venues and access to the
extremely competitive space.

4. Marketing Campaign Ideas

5. 40,230 fans+
36,000 fansx
40,230 fans+
150,804 fans*
9,000 runners*
*2009 All-Star Game Statistics
xprojected
+Max Capacity with Standing Room Only
Potential E x p o s u r e
by Venue

6. 2. Online Exposure. The Team will also take photos and video of the various events and post
these to individual social media outlets to expand brand exposure online.
4200 Unique
Friends on
Facebook.
760 Unique
Twitter
Followers.
Online
One-Two-Three
Punch
Pictures and video posted daily to
Facebook, Twitter, and blog.pogoseat.com

7. 3. Other Marketing. The Team is open and willing to explore other marketing and advertising
medium proposed by PogoSeat.com to facilitate the objective of gaining access to this
competitive space and e x p a n s i o n of brand recognition and awareness.

8. L i n e U p o f E v e n t s
Taco Bell All-Star Sunday
July 8, 2012
Major League Baseball brings a fun All-Star doubleheader to
Kauffman Stadium as part of All-Star Summer, with Taco Bell
All-Star Sunday, featuring the SiriusXM All-Star Futures Game
and the Taco Bell All-Star Legends & Celebrity Softball Game.
The day begins with the SiriusXM All-Star Futures Game, showcasing some of the game's best
young prospects from the U.S. and around the world. The Taco Bell All-Star Legends & Celebrity
Softball game is a fun-filled game that features MLB legends taking the field with top celebrities.
Taco Bell All-Star Sunday will be capped off with a spectacular fireworks show to end the evening.
More information here.
Fan Fest
July 6-10, 2012
Major League Baseball FanFest is an interactive baseball theme
park and the largest baseball fan event in the world. MLB
FanFest features exhibits and activities for families and fans of
all ages.
Now in its 22nd year, MLB FanFest will transform Kansas City into a celebration that captures the
thrills and excitement of Major League Baseball. MLB FanFest will feature interactive exhibits and

9. seminars, free autograph sessions with Royals legends and Hall of Famers, memorabilia and much
more.
Charity 5K & Fun Run presented by Nike
July 8, 2012
The All-Star Game Charity 5K and Fun Run -- which returns this
year during All-Star weekend in Kansas City -- has become a
wonderful tradition in which fans can compete while helping to support a number of causes.
AllStarGame.com/5k
Gatorade All-Star Workout Day featuring the State Farm Home Run Derby
July 9, 2012
Gatorade All-Star Workout Day featuring the State Farm Home Run Derby
will be held Monday, July 9 at Kauffman Stadium.
MLB All-Star Game
July 10, 2012
The 83rd Major League Baseball All-Star Game will be
held Tuesday, July 10 at Kauffman Stadium in Kansas
City, Missouri.

10. The Offer
10
W a l k i n g B i l l b o a r d s at
A major sports venues on a national stage is
M i l l i o n D o l l a r E x p o s u r e
for any brand.
We will do it for the
Cost of
Admission

11. Home Plate Rotational
$61,728 per game
Home Plate Seats
$2,000 per game

12. Cost Breakdown
Team Mack will travel to the venue site, and stay in the venue city, and are willing
and able to act as Walking Billboards for PogoSeat.com for the cost of
admission to the venues.
10 Tickets of Admission to ALL Venues
@ $650 – $5,000/ticket*
$6,500 – $50,000
for M i l l i o n D o l l a r E x p o s u r e
*Stub Hub listings
Field Plaza
$1,500
Diamond Club
$5,000
Outfield
$650

13. We look forward to working for you.
Matthew Mack
matthewdmack@gmail.com
801-360-6765