This document outlines a plan for a podcast about issues at Kean University. It discusses formatting the podcasts as 10 minute roundtable discussions on various campus topics. It reviews best practices from other media sites, focusing on planning content and respecting listeners' time. The document then defines the title and topic for each of the 10 planned episodes covering things like parking, dining, events, classes, financial aid, registration, applying, benefits, tuition, and general campus issues. It provides an example discussion topic, notes the target audience is current and prospective Kean students, and explains how the podcast will be distributed on the college radio station and websites as well as social media. Finally, it prepares a pitch about entertaining student hosts discussing relat

1. PodcastPlan
Organize and define the format you will use. Review “Competitors” sites for best practices.Summarize
these.
A. Format: 10 minute podcasts will follow the same format. We will be having a round table discussion on the
issues going on around Kean University.
B. To find some good practices for podcasting we viewed Cision (a website aboutmedia intelligence)
(http://www.cision.com/us/2015/04/7-podcasting-best-practices/) to view 7 podcasting practices thatmight
be helpful.Overall they suggested thatwe be careful to plan our content ahead and to respectpeople’s time.
I feel as though we stayed organized and did this well.
Create a title and “log-line” that will define your series”
a. Cougar Talk: Real talk on issues around Campus
10 Episode Series
1. Parkingoncampus- We will be discussingthe issuesaroundparkingoncampus
2. Eateriesaroundcampus- We will be discussingthe differenteateriesaroundcampus
3. Eventsaroundcampus- We will be discussingdifferenteventsthatare goingonaround campus
4. InterestingClasses- We will be discussinginterestingclassesthatare offered.
5. Financial Aid- We will be discussingthe issueswithfinancial aid
6. Registration- We willbe discussingissueswithregistration
7. ApplyingtoKean- We will be discussing the stepsonapplyingtokean
8. Benefitsof comingtoKean- We will be discussingthe benefitsof comingtokean
9. Tuition- We will be discussingthe issueswithtuitiononcampus
10. IssuesaroundCampus- We will be discussingall the issuesthatare currentlyimpactingKean
University.
Sample show
We will discusscampusparkingissues.
Market Placement
Target audience isprospective studentsandstudentswhoattendKeanUniversity.
Evidence thatitis reachingthisaudience:Thispodcastisairedon90.3 cougar radioand isalso onthe
Keanuniversitywebsite aswell associal mediaplatforms.
5. Prepare for a live pitch session
On “Cougar Talk” we discuss differenttopics involving Kean,including the positives and negatives around campus
and some tips and how tos throughoutthe University. While listening to our podcastyou will be entertained by…
i. Our hosts:
1. Our hosts are students atKean University that have knowledge and firsthand experience
on all the topics talked about in the ten subjectseries.

2. ii. Relatability
1. Other Kean students with these same problems or questions aboutthe topics will be
listening and interacting with our hosts via comments and phone calls.
6. Describe how your series will be able to compete successfully in the marketplace.
Our series will be able to compete in the marketplace of other college podcasts because
we are discussing topics that may relate not only to Kean University but to all colleges
throughout the country.