Most of Korean can’t afford to laugh because of busy life.
But with the PyeongChang 2018 Olympic and Paralympic Winter Games hosted by South Korea,
we would like to suggest a project that we can become one again so have fun
and foreigners who visit Korea could feel positive energies as well.
Here is a interaction panel that changes the speed of movement depending on the laughter intensity.
If you laugh for 10 seconds, it is said to have a similar exercise effect as paddling the paddle for 3 minutes.
It makes you feel like participating in a real game.
And while laughing, we can enjoy a sports festival by ourselves not just for sports to see.
Also, Participation of spectators plays a role in making the Olympic atmosphere fun and entertaining.
The crowd can become the face and the subject of the PyeongChang 2018 Olympic and Paralympic Winter Games.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. 상황분석
2018 평창올림픽
올림픽 개최와 국가이미지
우리나라의 이미지
타겟분석
여유없는 한국인
웃음이 없는 한국인
해결방안
여유없는 국민들에게 웃음주기
잘 웃는 대한민국 이미지 만들기
Concept
웃음으로 참여하는 올림픽
Idea
웃음과 운동효과
구현방법
Smile detection
How to use
최종 영상
목 차
➊
➋
➌
➍
➎
➏
➐
➑
3. 상황분석 : 2018 평창올림픽
2018년 한국에서 열리는 첫 동계 올림픽, 평창 올림픽에 많은 관심이 쏟아지고 있다.
올림픽을 어떻게 홍보하느냐에 따라, 세계인들에게 비춰지는 한국의 이미지가 달라질 수 있다.
▶
상황분석
2018 평창올림픽
올림픽 개최와 국가 이미지
우리나라의 이미지
타겟분석
해결방안
Concept
Idea
구현방법
How to use
최종영상
◇ 평창올림픽 홍보영상, <아라리요 평창>
4. 상황분석 : 올림픽 개최와 국가 이미지
상황분석
2018 평창올림픽
올림픽 개최와 국가 이미지
우리나라의 이미지
타겟분석
해결방안
Concept
Idea
구현방법
How to use
최종영상
◇ 올림픽 개최 전/후 국가 이미지 변화
부정적 (%)
92
긍정적 (%)
Beijing (베이징) 77
36 23
7
Barcelona (바르셀로나)
64
49
5
Moscow (모스)
75
43
4
13
Seoul (서울)
71
27
6
36.5
[출처] p.56, Lowa State University
위와 같이, 올림픽 개최전 전의 부정적인 이미지는 감소하고 긍정적인 이미지가 크케 증가한 것을 볼 수 있다.
전 세계에서 모인 수천 명의 선수가 스포츠로 하나되는 올림픽, 다가오는 2018년 평창 올림픽은
대한민국의 긍정적인 이미지로, 국제적으로 드높일 수 있는 기회이다!
▶
5. 상황분석 : 올림픽 개최와 국가 이미지
위와 같이, 올림픽 개최전 전의 부정적인 이미지는 감소하고 긍정적인 이미지가 크케 증가한 것을 볼 수 있다.
전 세계에서 모인 수천 명의 선수가 스포츠로 하나되는 올림픽, 다가오는 2018년 평창 올림픽은
대한민국의 긍정적인 이미지로, 국제적으로 드높일 수 있는 기회이다!
▶
상황분석
2018 평창올림픽
올림픽 개최와 국가 이미지
우리나라의 이미지
타겟분석
해결방안
Concept
Idea
구현방법
How to use
최종영상
◇ 올림픽 개최 전/후 국가 이미지 변화
부정적 (%)
92
긍정적 (%)
Beijing (베이징) 77
36 23
7
Barcelona (바르셀로나)
64
49
5
Moscow (모스)
75
43
4
13
Seoul (서울)
71
27
6
36.5
[출처] p.56, Lowa State University
6. 상황분석 : 우리나라의 이미지
상황분석
2018 평창올림픽
올림픽 개최와 국가 이미지
우리나라의 이미지
타겟분석
해결방안
Concept
Idea
구현방법
How to use
최종영상
◇ 그렇다면, 우리나라(대한민국)의 현재 이미지는?
7. 상황분석 : 우리나라의 이미지
상황분석
2018 평창올림픽
올림픽 개최와 국가 이미지
우리나라의 이미지
타겟분석
해결방안
Concept
Idea
구현방법
How to use
최종영상
◇ 그렇다면, 우리나라(대한민국)의 현재 이미지는?
우리나라 사람들 이외에, 세계인이 바라보는 한국인의 모습은?
대체로 딱딱하고, 경직된 무뚝뚝한 표정과 인상.
8. 타겟분석 : 여유없는 한국인
바쁘고 여유없는 현대를 살아가고 있는 우리나라 사람들
OECD의 보고서들을 보면, 많은(2285시간) 노동시간에 비해 한국인 삶의 만족도는 10점
만점에 5.80점으로 OECD 평균(6.58점)보다 낮아 OECD 34개 회원국 가운데 27위에 그쳤다.
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◇ 왜 그렇게 보이는가? 우리나라 사람들의 일상이 대체로 바쁘고 여유가 없다.
OECD 주요국 연간 노동시간 OECD 국가별 일과 삶의 균형 점수
OECD 삶의 만족도
한국
덴마크
덴마크
☞ ☞
☞
2285
9.8
멕시코
스페인
미국
2228
9.1
7.2
7.5
그리스
독일
영국
2042
8.6
6.8
러시아
프랑스
프랑스
1985
8.2
6.5
미국
캐나
일본
1789
7.5
5.9
일본
스페인
네덜란드
독일
평균
한국
평균
한국
1729
1689
1425
1371
1770
5.4
6.6
5.8
단위:시간, 취업자 기준, 한국은 통계청 자료 추산 [출처] OECD 단위:점, 10점 만점 기준 [출처] OECD
상황분석
2018 평창올림픽
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9. 타겟분석 : 웃음이 적은 한국인
1개월간 하루평균 웃는 횟수는 전연령대별 2회~5회가 가장 높았다.
바쁘고 여유롭지 못한 일상을 보내는 만큼 하루 평균 웃는 횟수도 적었다.
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상황분석
2018 평창올림픽
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◇ 하루 평균 얼마나 웃는가?
전체
(N=4391)
(N=1621) (N=2766) (N=241) (N=1354) (N=1454) (N=9225) (N=413)
10대 이후 20대 30대 40대 50대 이상
13.9%
50.4%
18.6% 11.2% 1.2% 9.5% 9.5% 18.5% 22.5%
50.2% 32.8% 49.2% 49.2% 54.5% 52.3%51%
21.4% 20.1% 22.2% 33.2% 24.4% 24.4% 17.1% 16.9%
14.1% 10.4% 16.4% 32.8% 16.9% 16.9% 9.9% 8.2%
1회 이하
(거의 웃지 않는)
2회 ~ 5회
6회 ~ 10회
11회 이상
성별
남 여
연령
[출처] blog.naver.com/dooitsurvey/220765818428
10. 해결방안
상황분석
2018 평창올림픽
올림픽 개최와 국가 이미지
우리나라의 이미지
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잘 웃는 대한민국 이미지 만들기
여유없는 국민들에게 웃음을 주기➊
➋
11. Concept : 웃음으로 참여하는 올림픽
상황분석
2018 평창올림픽
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우리나라의 이미지
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웃음을 통해 전세계 모두가 즐길 수 있는 재미있는 올림픽
우리나라는 특히 더 삶의 여유가 없고 바쁘게 살아가고 있다. 따라서 웃을 여유도 부족한 것이 사실이다.
이번 평창 동계 올림픽 계기로 우리나라가 다시 하나가 되어 즐거움을 느끼고, 한국에 방문한 외국인들에게도
잘 웃는 대한민국으로 느껴질 수 있는 일석이조의 프로젝트를 진행하고자 한다.
관객 한명 한명 하나의 참여가 올림픽의 분위기를 재미있고 즐겁게 만드는데 중요한 역할을 한다. 또한
관객이 평창올림픽의 얼굴이 된다. 따라서 관객의 웃음이 평창올림픽의 주체가 될 수 있다.
웃음으로 참여하는 올림픽
'PPANG' 은 팡터지는 웃음을 의미
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PPANG. Connected.
12. Idea : 웃음과 운동효과
상황분석
2018 평창올림픽
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웃음 강도에 따라 운동하는 속도가 달라지는 인터렉션 판으로, 마치 자신이 진짜
경기에 참여하는 듯한 착각이 들게 한다. 보기만 하는 스포츠가 아닌 모두가 웃으며 함께 즐기는
스포츠.다가오는 2018년 평창 올림픽, 웃음을 통해 전세계 모두가 즐길 수 있는 재미있는
올림픽을 만들어보자!
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◇ 당신의 웃음이 평창 올림픽을 만든다!
10초 동안 웃으면, 3분 동안 노를 젓는 것과 유사한 운동효과
15초 동안 웃으면, 5분 동안 에어로빅을 한 것과 유사한 운동효과
1분 동안 웃으면, 10분 동안 조깅을 한 것과 유사한 운동효과
-이요셉 한국웃음연구소 소장
13. 구현방법 : 스마일디텍션
◇ Smile Detection (스마일디텍션) : 웃음의 강도에 따라 그래픽(배경,선수의 움직임)이 달라진다.상황분석
2018 평창올림픽
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우리나라의 이미지
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14. 구현방법 : 스마일디텍션
➊
➋
➌
➍
◇ Smile Detection : 웃음의 강도에 따라 그래픽(배경,선수의 움직임)이 달라진다.상황분석
2018 평창올림픽
올림픽 개최와 국가 이미지
우리나라의 이미지
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15. 구현방법 : 스마일디텍션
◇ Smile Detection : 웃음의 강도에 따라 그래픽(배경,선수의 움직임)이 달라진다.
➊ ➋ ➌ ➍
상황분석
2018 평창올림픽
올림픽 개최와 국가 이미지
우리나라의 이미지
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16. 구현방법 : 스마일디텍션
상황분석
2018 평창올림픽
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◇ Sequential : 달리는 선수의 이미지를 웃음 강도에 따라 연속적으로 보여준다.
17. 구현방법 : 스마일디텍션
상황분석
2018 평창올림픽
올림픽 개최와 국가 이미지
우리나라의 이미지
타겟분석
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Concept
Idea
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화면에 부착된 카메라가 참여자의 얼굴을 인식합니다. 참여자의 입모양을 감지합니다.➊ ➋
➋ 감지한 웃음의 정도에 따라
3단계로 선수의 움직이는
속도가 변화합니다.
