This radio station has served the district for over 13 years, providing news, music, current affairs and discussions on regional issues to the 1.7 million residents across the 6524 square km area. As the only radio station and with over 100 businesses and 270 educational institutions, it aims to fill the need for a proper advertising agency and event management company by launching a new marketing strategy utilizing radio, social media, cable and signs to promote local artists, bands and events and strengthen the business community.