cookie-based and cookie-less tracking, Why tracking is important? Benefits of tacking. How to set-up pixel and post-back tacking? Affiliate network.

1. Pixel And Post-back
Tracking
Presented by:-
Gourav Mohapatra
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2. Today’s discussion
 Tracking
 Benefits of tracking
 Forms of tracking
 Pixel
 Post back
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3. Tracking
 To follow the traces of the trail.
 To check the behavior
 Visits
 Visitors
 Time on site
 Page view
 Bounce rate
 Source
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4. Benefits of tracking
 Billions of web users surf the web daily
 Some websites have billions of user accounts
 Tracking users and their online habits
 Increasing revenue
 Reducing cost
 Customer satisfaction/loyalty
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5. Forms of Tracking
 Client-side
 Pixel /Cookies
 Server-side
 Post back/User accounts
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Image pixel
Iframe pixel

6. What is pixel tracking
Pixel are little 1x1 transparent pixel image that allows you to keep track of how
many users visit your website or see your advertisement.
It is a html-based code
<img src="http://tracking.xyz.com/aff_c?offer_id=22&aff_id=99738" width="1"
height="1"/>
 Areas of advantages
 Affiliate marketing
 Content marketing
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7. Why we need a Pixel tracking?
 An iframe/image Pixel is an HTML code which is loaded when a user visits a
website or opens an email.
 It is useful for tracking user behavior and conversions.
 With an iframe/image pixel, advertisers can acquire data for online
marketing, web analysis or email marketing.
 Real time tracking.
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8. How to use
pixel tracking?
 User see the offer
https://tracking.xyz.com/aff_c?offer_id=22&aff_id=99738
 When user clicks, the transaction id is generated
 Transaction id consist of
 Date
 User agent
 Session IP
 Offer ID
 Network ID
https://www.myntra.com/?utm_source=xyz&utm_medium=affi
liate_1028ee69b37aafbdb9bccb38400dc1
 Other than that transaction id also contains
 Medium
 Time
 Affiliate id
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9. How to use
pixel tracking?
 Clicks contains the
 Session IP
 Time
 When click is done on the link the cookie is dropped on the browser
 Cookie contains
 Time
 Date
 Offer id
 Affiliate id
 Transaction id
 Ip address
 Sale is done pixel start working
 It search for the last cookie dropped on browser
 Matches it with the order id and fires the pixel
accordingly
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10. Disadvantages of Tracking Pixels
 Visitors are often unaware of the data collected.
 Too much personalization can discourage visitors.
 More bandwidth required decreased load times.
 Increases data usage for all web traffic.
 Cookie dependency
 Cookie expires
 Manual cancelation by user
 Overwrite
 End automatically
 Session based
 Based on conversion
 Cross device tracking is not possible 10

11. Post back tracking
 Post back tracking is the server-to-server based tracking
 Saving information about user ID directly to the server of an advertiser and
Affiliate Network.
 User sees an offer and clicks on an ad
 Types of post back tracking
 Offer based
 Global tracking
 http://tracking.xyz.in/aff_lsr?offer_id=22&transaction_id={aff_sub}
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12. How to use
post-back
tracking?
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 Post back tracking can be thought of as
two separate processes: what happens
when a user clicks on an offer and what
happens upon conversion.

13. How to use
post-back
tracking?
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 When a user clicks on an offer :
 User sees an offer.
 User clicks on the offer.
 Click goes to a server.
 The server records the click, then
generates and records the
Transaction ID for that session
 Server immediately directs the user
to the offer’s landing page,
including the ID for that session in
the offer URL.

14. How to use
post-back
tracking?
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 After conversion:
 The advertiser’s server sends a signal
to Server “fires a post-back” that
includes the Transaction ID initially
supplied.
 Server records the conversion for that
session.

15. Questions please!
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