Pivijay is a municipality located in the northwest region of Colombia's Magdalena department. It was founded in 1774 and gained municipality status in 1912. The town has places of interest like the municipal government, San Fernando Church, Bank of Bogota, town square, ice cream shops, bullring, hospital, restaurants, schools, hotels, and more. It holds festivals in May including the popular Vallenato festival featuring renowned artists to promote tourism and economic activity in the area.