SlideShare a Scribd company logo
Speaker
Nirdesh Dwa
Co-founder of Veda & Ingrails
MIT Entrepreneurship Bootcamp Alumnus
Enterprise Business Accelerator 2nd Batch Alumnus
Pitched in National & International Arena
Raised Seed Funding
HOW TO PREPARE A KILLER
INVESTMENT DECK ?
What do investors
look for in a startup?
theinvestor
The Team
Reddit investor to its founders
“We made a mistake. We don’t like your
idea, but we like you guys.”
theinvestor
The Team
Reddit investor to its founders
“We made a mistake. We don’t like your
idea, but we like you guys.”
Qualities
Industrious Experience Chemistry Vision
Problem Solving Skills Passion
theinvestor
The problem
Netflix problem statement
“Going to the video store is a pain. People don’t like
traveling back and forth just to rent a movie and
they hate paying late fees even more.”
theinvestor
The problem
Netflix problem statement
“Going to the video store is a pain. People don’t like
traveling back and forth just to rent a movie and
they hate paying late fees even more.”
Qualities
Clear Pain point Relatable Suspense Factor
Short Story
theinvestor
The solution
Netflix solution
“Netflix allows anyone to enjoy thousands of titles
streamed directly to their home or delivered to their
mailbox.”
theinvestor
The solution
Netflix solution
“Netflix allows anyone to enjoy thousands of titles
streamed directly to their home or delivered to their
mailbox.”
Qualities
Clear The Aha Factor Digestible Short
Hook Out of the box
theinvestor
Market
Jeff Bezos
“It’s not about technology or process, it’s about
market share, for that you have to know your
market.”
theinvestor
Market
Jeff Bezos
“It’s not about technology or process, it’s about
market share, for that you have to know your
market.”
Qualities
Size Growth Short Awareness
Ease of penetration Out of the box Data Driven
theinvestor
Competitive Advantage
Startup Quotes
“The validation of your idea is your
competition, if there are no competition,
rethink.”
theinvestor
Competitive Advantage
Startup Quotes
“The validation of your idea is your
competition, if there are no competition,
rethink.”
Qualities
Competitors Market Share Competitive Advantages
Differentiating Factor Data Driven
theinvestor
Financials
Startup Finance
“One of the biggest reason startups fail is not
having an eye on the finance. Because without
money, nothing can move ahead.”
theinvestor
Financials
Startup Finance
“One of the biggest reason startups fail is not
having an eye on the finance. Because without
money, nothing can move ahead.”
Qualities
History Revenue Projections History
Graphs and Figures Data Driven
theinvestor
Traction
Henry David Thoreau Quote
“No way of doing, however ancient,
can be trusted without proof .”
theinvestor
Traction
Henry David Thoreau Quote
“No way of doing, however ancient,
can be trusted without proof .”
Qualities
Effort History Competence Resourcefulness
Truthful
theinvestor
The Ask
Quote
“You only get what you ask and if you
deserve to have it. ”
theinvestor
The Ask
Quote
“You only get what you ask and if you
deserve to have it. ”
Qualities
Justifiable Need Ownership Value Proposition
Investment Terms Projected Revenue Use of investment
theinvestor
Exit Strategy
Mentor Sessions
“I won’t get into anything I am not sure
I can get out of”
theinvestor
Exit Strategy
Mentor Sessions
“I won’t get into anything I am not sure
I can get out of”
Qualities
When How Benefits Well Thought
Believable Options Data Driven
How to structure a
killer sales pitch ?
Structure&layout
Cover
Problem
Solution
1. Problem & Solution
Air Bed & Breakfast
Book room with locals rather than hotels
Structure&layout
Cover
Problem
Solution
1. Problem & Solution
Structure&layout
Cover
Problem
Solution
1. Problem & Solution
Save
Money
While travelling
Make
Money
While hosting
Share
Culture
Local connection to city
A web platform where users can rent
out their space to travelers to:
Structure&layout
Demo
Features & Benefits
Business Model
Traction
2. Product
Structure&layout
Demo
Features & Benefits
Business Model
Traction
2. Product
Structure&layout
Demo
Features & Benefits
Business Model
Traction
2. Product
Structure&layout
Demo
Features & Benefits
Business Model
Traction
2. Product
Structure&layout
Go-to-Market
Market Size
3. Market
Structure&layout
Go-to-Market
Market Size
3. Market
Structure&layout
Competitors
Unique Advantages
4. Competition
Structure&layout
Competitors
Unique Advantages
4. Competition
Structure&layout
Financials
Fund Raising
Exit Plan
2. The Ask
Structure&layout
Financials
Fund Raising
Exit Plan
2. The Ask
Structure&layout
Financials
Fund Raising
Exit Plan
2. The Ask
Structure&layout
Demo
Features & Benefits
Business Model
Traction
2. Product
Competitors
Unique Advantages
4. Competition
Cover
Problem
Solution
1. Problem & Solution
Go-to-Market
Market Size
3. Market
Financials
Fund Raising
Exit Plan
5. The Ask
Discussion
Structure&layout
How to design a deck
worth remembering ?
This slide does not look good
A lot of text without any styling, no image, bad color choice and typography. Furthermore, it’s
distracting and looks so boring. The font is small making it hard to read. Now you get what I
mean. And alignment of the text make it even worse.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis
aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Sed ut perspiciatis unde omnis iste
natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore
veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur
aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam
est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt
ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam
corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea
voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?"
Design
Design
This looks better
Team
+ Not a lot of text
+ Points highlighted using bullets.
+ Color & font consistency
+ Balance (Alignment & Spacing)
+ Size matters.
+ There is an image !
“Simple modifications can make slide look
so much more beautiful.”
Discussion
Design
Preparation
FinalDiscussion

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Pitch deck Guide By Nirdesh Dwa