Pitch Deck from Startup Weekend UCI - Call to Action
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A team of business people and designers pitched this business at Startup Weekend UCI. The business helps non-profit organizations turn their supporters into political activists.
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Pitch Deck from Startup Weekend UCI - Call to Action
- 1. CALL TO ACTION A Political Advocacy Tool that Helps Non-Profits Turn their Supporters into Political Activists
- 2. The Status Quo Non-profits use door-to-door, traditional mail, email and social media in an attempt to get their supporters to contact their legislative representative. But these methods have drawbacks. Probiz Org Non-profit org trying to pass a pro-business bill Legislative Representative VOTE NO! Lower Taxes VOTE YES! Supporters Big Gov Org Non-profit org trying to block a pro-business bill Supporters
- 3. EXISTING METHODS CALL TO ACTION TARGETING ABILITY LEAD TIME LONG INSTANT RESPONSE RATE LOW! HIGH RESPONSE TIME SLOW! FAST! $$$ LOW! COST EASE OF USE
- 4. Customers/Users Call to Action helps 2 groups of people: Those in charge of grassroots activism at a non-profit (Oliver) and those who support the non-profit but haven’t taken part in any calls to action (Sally). Age: 40 Masters in Public Administration Public Affairs for Probiz Org Age: 30 Grad Student Works Full-time Responsible for building support for pro business legislation Has a list of supporters Uses SMS for fundraising Needs supporters to act more quickly Frustrated with the declining effectiveness of traditional methods Supporter of Probiz Org Wants to make a difference Feels she does not have the time
- 5. Oliver uses Call to Action’s self-service campaign management platform to create and launch his campaign. Once he launches his campaign, a text message is instantly sent out to all of his supporters.
- 6. Sally is on her way to work when she receives the text message and immediately takes action. 1 2 Receives text message with a phone # she can tap to call her representative Calls her rep with just one tap and tells him/her to vote yes on job bill 3 Gets follow-up text thanking her for her action and encouraging her to download app
- 7. Sally feels so good about taking action to support Probiz Org that she downloads the app to see how she can do more. Call to Action App Call to Action will be able to use these phone numbers to help other organizations gain new supporters
- 8. After entering her phone number, Sally sees all of the campaigns from the organization(s) she supports. She is excited to see all the opportunities for easy action. Call to Action App Activists use the app to view all active campaigns from the organizations they support
- 9. In the app, Sally finds another organization she’d like to support Call to Action App Activists and organizations find each other on the Call to Action app.
- 10. And easily signs up to join that organization and its campaign. Call to Action App Activists can join new campaigns/organizations can earn new supporters
- 11. Sally feels great because she feels like she actually made a difference. She is excited for future opportunities to raise her Karma score. Call to Action App Activists can view their ‘Karma Score’ to track all of their activism efforts.
- 12. Sally is on her way to work when she receives the text The offices of legislative representatives message and immediately overwhelmed with phone calls from takes action. are 1 Receives text message with a phone # she can tap to call her representative Probiz Org’s supporters, and the pro 2 3 business legislation passes. Oliver is text Gets follow-up Calls her rep with just excited to finally have anthanking her for her effective one tap and tells him/her grassroots advocacy tool. action and encouraging to vote yes on job bill her to download app
- 13. CALL TO ACTION A Political Advocacy Tool that Helps Non-Profits Turn their Supporters into Political Activists
Editor's Notes
- Non-profit organizations want to influence the way a legislative representative will vote on an upcoming piece of legislation. For this presentation, we created the fictional 501©(4) organizations Probiz Org (a pro-business organization) and Big Gov Org (a non pro-business organization). These orgs are typical in that they use two primary methods to influence how a rep will vote:Pay lobbyists to speak directly to the representativeUrge their supporters, via direct mail, door-to-door canvasing or email, to contact the representativeCall to Action makes method #2 more effective.
- The problem is that the response rate for these traditional appeals is very low. When Probiz Org sends out an email asking their supporter to call their legislative representative, the supporter has to click a link in the email, fill out a form on a website, then wait for the call. Or, more likely, the supporter just does nothing. Call to Action sends an SMS message directly to the supporters’ mobile phone. The SMS message includes a tappable link that allows the supporter to immediately call their legislative representative. No link hunting, no form filling. Just simple, easy advocacy.
- Call to Action helps 2 groups of people. To illustrate who these people are and how they are helped, we created fictional customer personas: Oliver, the Director of Public Affairs at Probiz Org, and Sally, a non-active supporter of Probiz Org. Sally has been a supporter of Probiz Org for years, but she has never responded to their calls to action. Whenever she sees an email from them she is at work and unable to take the action they request. Sally has never even seen their direct mail pieces. While Sally wishes she could do more to support the organization, she feels like she just doesn’t have enough time. Oliver’s job is to make sure that pro-business legislation passes and anti-business legislation fails. He’s already hired full-time lobbyists to help him. Now he wants to start a grassroots movement among Probiz Org’s supporters. He wants to be able to encourage his supporters to contact their legislative rep and tell them how to vote. The problem is that Oliver is frustrated with the declining effectiveness of traditional outreach tools and is looking for something better.
- When Oliver hears about Call to Action, he is excited. There is a big pro-job bill going before the legislature tomorrow, and he is happy to have the ability to send an SMS Call to Action directly to the phones of Probiz supporters. Oliver knows the response rate with this campaign will be through the roof, because the SMS will include a link that supporters can tap to connect them directly with their elected official.
- When Oliver launches his campaign, Sally is on the train on her way to work. Sally immediately sees the message and eagerly taps the phone number. A unique benefit of Call to Action is that it allows organizations to automatically include the contact number for each supporter’s legislative representative at any level of government the organization chooses: federal, state or local.She is so excited to finally be able to easily take action! Typically, activists like Sally don’t feel like their action has actually changed anything. But with Call to Action, Sally receives a follow-up SMS message as soon as she hangs up. The follow-up message thanks her for her service and encourages her to download an app that will make it even easier for her to take action in the future.
- Sally would love to be able to easily take action in the future, so she downloads the app. Sally enters her phone number and clicks Login.At this point in the process, Call to Action takes ownership of the phone number for Sally. She will be able to receive SMS updates from other organizations that she would like to support, event if she uninstalls the app.
- Call to Action recognizes the phone number as belonging to a supporter of Probiz Org and automatically shows her all active campaigns from that organization.
- The app also gives Sally the opportunity to view and join similar organizations and campaigns. Simultaneously, other organizations can create their own pages in the Call to Action app to encourage new supporter sign-ups.
- Sally, a big supporter of the environment, decides to join the Habitat for Humanity cause. The app has allowed Habitat for Humanity to gain an active political supporter. When Habitat sends out its next Call to Action, Sally will be one of the people receiving an SMS/push notification to take action.
- The Karma Score is the first step in ‘gamifying’ the activism experience. A high Karma Score will give social clout to any potential activist. Also, we will be able to provide campaigns that send push notifications directly to users with the highest Karma Scores. AKA – Those users who are most likely to act on the notification.
- The day after Sally responds to Probiz Org’s Call to Action,the pro-business legislation passes. Oliver hears that the offices of legislative representatives were overwhelmed with phone calls from Probiz Org’s supporters.