The document discusses creating a new magazine for the LGBT community that focuses on real issues rather than a gay lifestyle. It would have modest imagery and no taboo language. The magazine would take 33% of profits. Statistics provided about the LGBT community include that 1.1% of the northeast population and 71% of the LGBT community ages 16-64 are employed. Competing gay lifestyle magazines are noted to be high priced and aimed at wealthier demographics with a focus on sexual content and big icons rather than political and social issues. Guidelines for the new magazine include accuracy, avoiding discrimination, protecting confidential sources, and respecting privacy.