The document discusses creating a new magazine for the LGBT community that focuses on real issues rather than a gay lifestyle. It would have modest imagery and no taboo language. The magazine would take 33% of profits. Statistics provided about the LGBT community include that 1.1% of the northeast population and 71% of the LGBT community ages 16-64 are employed. Competing gay lifestyle magazines are noted to be high priced and aimed at wealthier demographics with a focus on sexual content and big icons rather than political and social issues. Guidelines for the new magazine include accuracy, avoiding discrimination, protecting confidential sources, and respecting privacy.

3. -No taboo language
-They take 33% of my Profit
-No graphic Imagery

4. 1.1% of the North East
part of LGBT community
71% of LGBT community
ages 16-64 employed
61.7% of LGBT
community Single
42.1% in managerial +
professional occupations
18.4% aged 16-24

7. -Image relating to
article
-Modest
- Image to future self
-Readable
-Size 12
- Bebas Neue
-Breaks up text
- Taken from Article
- Bold statement
- Emotional
-Outlines article
- Orders page
- Subtile

8. -Image relating to
article
-Less modest
- Image to future self
-Readable
-Size 12
- Bebas Neue
-Outlines article
- Orders page
- Subtile

10. A reasonably priced magazine, that
focuses more on the real issues in the
LGBT community.
Moving away from the standard content
of a Gay lifestyle magazine and maturing
following political issues and "real"
issues.

11. Gay lifestyle;
-None in the top 100
-All aimed at ABC1
-High price
-Advertising aims
-All sexual content
- Big Icons

12. 1. Accuracy
2. Discrimination
3. confidential sources
4. Privacy