The document proposes an innovative concept for an Adele "Set Fire to the Rain" music video featuring 4 unique locations to convey the emotional lyrics through contrasts in location, editing, lighting, and conventions while attracting a wider audience. It also suggests merchandise and mixing technical aspects like lighting and shots differently than usual soul videos.

1. Becca James
Faye Sontag

2.  Innovative concept for a music video- Adele
‘set fire to the rain’

4. • 4 superb locations
• Conveying the emotional lyrics in the video to
highlight the power of the words
• 2 actors
• A contrast in location, editing and lighting to
attract wider audience
• A contrast to the original linking the lyrics and
testing conventions.

11.  Merchandise
 Different to the usual soul videos by mixing it
up with technical aspects ranging from the
lighting to the shots.

13. We’d like you to please give us some feedback
for improvements 