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Pinterest and
the crisis of
paratext
Italo Marconi & Luca Rosati
@italomarconi @lucarosati
Media Mutations 5
University of Bologna
21-22 May 2013
“semiotics or narratology
consider the story as a well
recognizable item, with clear
boundaries even if rhizomatic
and manifold”
– Innocenti & Pescatore
benefits of
Information
Architecture
IA: the structural design
of every shared
information space
- independence from medium
- shift from medium to
environment
- focus on experience
two faces of Pinterest
1. lists, piles...
“Lists are the
most basic form
of taxonomies
We make lists all
the time”
– Lambe
Photo: Luis Roca, Flickr
Photo: Aleksi Aaltonen, Flickr
2. complex network
Photo: Bill Couch, Flickr
open-ended
lists:
“chaotic
enumeration,
incoherence,
rhyzome”
– Eco, The Infinity of Lists
Pinterest as a
reading machine
Walter Benjamin’s
reading machines
the wunderkammer
(cabinet of wonders)
the camera obscura
the camera
construction toys
passages
(the arcades)
the atlas
G. Didi-Huberman’s dicothomy
table
(plate/board)

André Malraux and his “Museum without walls”

VS

tableau
(canvas)
the attributes of the
board (table)
Aby Warburg’s
Atlas of Images
the iconology of the interval
Übersicht
or Le regard embrassant
Lev Manovich’s Cultural Analytics
the principle of
montage

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