The document discusses the importance of innovation in the maritime industry, emphasizing the need to connect innovation activities to real business challenges for achieving tangible value. Key drivers for innovation include digital supply chains, compliance with environmental regulations, and the development of new business models. It highlights the necessity for businesses to adapt and innovate to remain competitive and efficient in the changing landscape.

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Innovation in
Rough Seas
Innovation work shop
IMPA 2010 Exhibition and Conference
Rune Mejer Rasmussen
Sr. Advisor at Devoteam daVinci
Cecilia Jahr Stott
Advisor at Devoteam daVinci
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2. Innovation is about creating tangible value from
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clever insights and creative inventions!
Create
Take your
relevant Generate Develop and Harvest
ideas all the
insights in and manage test your tangible
way to the
real bss. your ideas ideas value
market
challenges
Trends, scenarios, Abundance Prototyping Implementation Profitability/value -
future mapping Clustering Attractiveness Commercial follow-up
Market analysis Combining Business case organisation Feed-back to new
User observation Stretching Cluster capacity Capital innovations
Focus groups Portfolio mngt. Iterations Market (blue ocean)
You need innovation on your business agenda to
achieve cash value from profitable compliance and
competitive advantage
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3. We have observed a few key success criteria
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for turning ideas into hard cash value!
Connect your
innovation activities
to real business
Build your challenges!
innovation
system one
stone at the The best motivation
Only by securing you can give your
time!
an abundance of employees to innovate
ideas will you find is to show them that it
the truly excellent works!
ones!
Insight gives
direction to
your ideas! Kill your darlings
to let the best Increase the
ideas excel! value of your
ideas through
clustering and
stretching!
You have not truly
innovated until
your idea is a
market success!
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4. We would like to discuss with you three important
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drivers for innovation in the maritime industry!
Digital supply chains and information flows will
improve profitability and drive new value added
services.
Compliance to environmental regulations and a
green profile will protect margins and reduce
costs
New business models and a consolidation of technical
insights and skills on the supplier side, can reduce cost
and increase efficiency
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5. We would like to discuss with you three important
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drivers for innovation in the maritime industry!
IMO regulation on digital charts from 2012
Digital supply chainschains for distributors’ flows will
• Erosion of physical supply and information
improve profitability and drive new value added
• Introduction of new players
• Opportunity
services. to increase value from charts.
• Emerging demand for chart data in the context og optimizing vessel energy
consumption
IMO regulation on to environmental regulations and a
Compliance GHG emissions
•green profile will protect margins and reduce
Cost of prox 9000 EUR pr voyage day pr vessel.
• New technology for reducing emissions and optimizing fleet energy consumption
costs
• Will drive adoption of GHG footprint score with suppliers, as a prerequisite to
operate and stay competitive
• New business models for purchasing and operating equipment with GHG emissions
SYNCHROPORT
New business models and a consolidation of technical
• System for optimizing port efficiency and voyage speed –”Airline slot-times”
insights and skills on the supplier side, can reduce cost
• Joint project -Grieg Group, DNV and Chr. Mikkelsen’s research institute
•and increase efficiency GHG emissions at large 50 % -slow steaming
Reduces fuel consumption and
• Pilot Phase -Regulation will drive market adoption
• Will change voyage Modus Operandi –planning, handling, charter contracts
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