This document describes an innovation boot camp concept to help large groups generate breakthrough innovations. The boot camp is a 2-4 day intensive workshop process designed to provide preparation, exploration of challenges, idea generation using various creative techniques, concept development, prototyping, and business planning. The modular approach can be tailored for different customers and includes options for preparation, live prototyping, and follow-up modules. The goal is to initiate outstanding creative processes, share strategic insights, and deliver high-level innovative concepts and approaches to drive business value through breakthrough innovation.

1. INNOVATION BOOT CAMP
How Large Groups Generate Breakthrough Innovations
Clemens Frowein, 2012
HLP entwicklungspartner GbR . Voltastraße 31 . D-60486 Frankfurt . info@hlp-entwicklungspartner.de
Telefon: 0049(69)43 00 820-00 . Telefax: 0049(69)43 00 820-10 . www.hlp-entwicklungspartner.de

2. INNOVATION BOOT CAMP Working on Breakthrough Idea Generation - 2012
The Background
Innovation drives value
Innovation is one of the key drivers of value in any business in any category. With new and
different commercial ideas a business will enjoy greater choice of its customers and consumers in
its favour, greater margin for which people are prepared to pay for it’s products or services,
greater frequency of purchase, greater market share, greater brand equity and ultimately greater
share holder value.
Target Breakthrough Innovation
However innovation is frequently left to the responsibility of a few individuals in the business and
often is an element that is left in the last of the priorities of a business. This is not because
business do not know the value that innovation can bring but more that they do not know how to
create real break through innovation that will deliver long term value for the company. We believe
that a game changing and successful approach is to engage larger groups into the innovation
process. Given a certain dynamic, these groups are able to produce disruptive and energetic
ideas and concepts for innovation. And the change begins right at the BOOT CAMP.
Proven & Unique Concept
The following pages discuss the proven BOOT CAMP concept by which the process of innovation
can be fast tracked in a business, increasing the probability of success with customers and
teaching large teams how to repeat it within their specific reality back at work. This approach has
been used by some of the worlds most innovative companies across a number of years and has
proven to generate long term share holder value.
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3. INNOVATION BOOT CAMP Working on Breakthrough Idea Generation - 2012
The Concept
The concept of INNOVATION BOOT CAMP addresses companies and organisations who are searching
for innovation in their products and services, processes and business models. The target is to provide a
world class proven concept for successful new idea initiation and to create a fundamental learning on
how to apply the concept on their own.
The concept is clearly focussed on
the specific need, requirement and frame of the client organisation
the initiation of outstanding creative processes and idea generation
sharing fundamental insight and understanding,
creating new innovative strategic approaches and models
delivering breakthrough innovation concepts at a high level of development fast
INNOVATION BOOT CAMP is build on
• U shape process design
• Large group intervention / RTSC
• world class process, methods and tools
• A specific facilitation concept
• Outstanding experienced facilitators
• multifunctional team and role based approach
• Modular system designed to fit the clients targets and requirements
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4. INNOVATION BOOT CAMP Working on Breakthrough Idea Generation - 2012
The Concept
Concept
Idea Opportunity U shape
Prototyping
Generation Funnel process
Preparation/ Business
2-4 days Intensive
Exploration Planning
5 Tier Sessions preparation
Process Large
Focus on Design Thinking interdisciplinary
Break Through Philosopy Teams
Tailored Innovation
Concept Expert/Stakeholder Approach
programs Designed
Framework (Customers, Adverse etc.)
Elements Facilitation/
Modular for large
Approach groups Location Top Management
Involvement
Customer Business
Challenge Model INNOVATION Specialized Facilities
driven BOOT CAMP e.g. IDL Potsdam; HLP, Mgt. Connex
(incl. Design Prototying)
Target Customers:
Mid size & big
Companies/ Trainers/
Organisation Partners Facilitators World Class
Management Trainers
Multiplicator/ Trainer/Facilitator
Connex Supporter IDL Expert References &
Bonn Group eXpotential Network Experience
ZAB ICG HLP entwicklungspartenr
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5. INNOVATION BOOT CAMP Working on Breakthrough Idea Generation - 2012
Laboratory Process in Five Phases
• Brainstorming
• Whole Brain Approach
• Modelling & Visualizing
• Briefing, Interviews
• Market Research
Idea • Concept Development
• Exploration Concept
Generation • Building Scenarios
• Team Constellation
Writing / • Rapid Prototyping
Preparation Prototyping • Fast Customer Feedback
Exploration
INNOVATION
BOOT CAMP
Evaluation/
Opportunity
Business Funnel
Planning
• Opportunity Evaluation
• Strategic Business Model
• Portfolio Techniques
• Potential Evaluation ( Analysis)
• Selection and Priorities
• Project and Financial Planning
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6. INNOVATION BOOT CAMP Working on Breakthrough Idea Generation - 2012
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7. INNOVATION BOOT CAMP Working on Breakthrough Idea Generation - 2012
Modular Approach
To fulfil the needs and requirements of different customers, the BOOT CAMP concept is designed in a
modular structure. Therefore the volume and costs can be tailored to customer requests.
Idea & Concept Generation Module
Follow up Module (Business Planning)
This core module consist of an intensive brainstorming
workshop. Ideas will be generated with a variety of
methods and tools. And ideas will be transferred in Live Prototyping Module
professional concepts that can be used as input for
innovation processes.
Preparation/Exploration Module Preparation/Exploration Module
The preparation module consist of information gathering,
market research and exploration methods. It is clearly
Idea & Concept
advised, that the outcome of Innovation Laboratories will
Generation
be boosted by using this pre phase.
Module
Live Prototyping Module
In some cases, prototyping is suggested as module in
the process, especially in product innovation. The
physical design prototyping helps to get a clear idea of
the value of the idea of concept.
Follow Up Module
The delivery of a well outlined business plan is of high
practical importance for judgment on opportunities, risks
and on the realization.
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8. INNOVATION BOOT CAMP Working on Breakthrough Idea Generation - 2012
Überblick: Experten im Innovationsmanagement
Clemens Frowein
Studium des Wirtschaftingenieur-wesens und der Betriebswirtschaft an den
Universitäten TH Darmstadt und JWG Frankfurt / Main. Assistent des Vorstands bei
einem führenden Systemhaus.
Von 2004 bis 2011 war er Gesellschafter bei HLP Hirzel Leder & Partner, seit
Oktober 2010 Partner bei HLP entwicklungspartner GbR.
Clemens Frowein berät mit den Schwerpunkten Unternehmens- und Geschäftsfeldstrategie,
Innovationsmanagement, Projektmanagement und Organisationsentwicklung. Nach Branchen liegen die
Erfahrungen in der Konsumgüterbranche, Chemische Industrie, Dienstleistungsbereich, bei IT Diensten
und auch im landwirtschaftlichen Bereich. Er unterstützt Unternehmen in der Orientierung und der
Geschäftsentwicklung insbesondere mit dem Konzept „Strategie Coaching“, wobei in besonderer Weise
„harte“ Faktoren (Geschäftslogik) kombiniert mit „weichen“ Faktoren (Dynamik der Organisation) in den
Blick genommen werden. Veröffentlichung zahlreicher Artikeln und Beiträgen sowie Vorträge zu den
Themen Strategie und Innovation.
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