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PUBLICIS HEALTH MEDIA 1PRESENTATION TITLE HERE PUBLICIS HEALTH MEDIA 1PRESENTATION TITLE HERE
Three Hot Things
February 2016
PUBLICIS HEALTH MEDIA 2PRESENTATION TITLE HERE
New smart shoe IOFIT prepares for
upcoming release
IOFIT is a new pair of smart shoes and corresponding app
developed by the Samsung-backed startup Salted Venture.
IOFIT is being marketed as a smart balance shoe uniquely
designed for fitness and golf that provides useful information
and customizable coaching tools to empower people to train
smarter and coach better.
The IOFIT uses pressure sensors and accelerometers to
measure balance, ground contact force, weight shift and
center of gravity of the user. The app is able to display this
data as well as offer instant feedback to help the user with
their performance and balance. There is a built-in video
recording feature that allows the user to replay their workout
and offers coaches the opportunity to leave feedback on
videos with voice-over comments to assist users on the
improvements that they can make
There are already plans to develop custom designs for other
sports to accompany the fitness/running and golf releases.
Look out for more from IOFIT once it is revealed at the
Mobile World Congress in Barcelona.
http://www.theverge.com/2016/2/15/11004358/iofit-smart-shoes-fitness-golfing-samsung
http://venturebeat.com/2016/02/15/samsung-backed-smart-shoes-hint-at-whats-to-come-at-mwc-2016/
http://www.techtimes.com/articles/133957/20160216/meet-the-iofit-a-pair-of-smart-shoes-to-help-you-
improve-your-form.htm
PUBLICIS HEALTH MEDIA 3PRESENTATION TITLE HERE
Google’s Project Loon set to begin
carrier testing
Project Loon is a research and development project being
developed by Alphabet/Google X with the mission of
providing Internet access to rural and remote areas. The
project uses high-altitude balloons placed in the stratosphere
at an altitude of about 11 miles to create an aerial wireless
network with up to 4G-LTE speeds. These balloons move
with the wind using algorithms that tell them where to go.
After completing a difficult development phase, Astro Teller,
head of Alphabet’s X unit, announced at the annual TED
Conferences in Vancouver that Google will begin testing with
carriers in Indonesia and other areas this year. This will mark
the first time that the system has been tested properly on
consumer networks. Google will be partnering with local
carriers to activate the project which has reached the ability
to deliver a 15 Mbps connection.
The tests will roll out in areas with the greatest need, such as
Sri Lanka where less than a quarter of the 20 million
population has access to the Internet. If successful, this
project has the ability to impact the world with a current goal
of ensuring five billion people will have Internet access within
5-10 years.
http://recode.net/2016/02/15/project-loon-rural-internet-effort-going-into-carrier-testing-this-year/
http://www.wsj.com/articles/project-loon-is-aloft-in-sri-lanka-1455661492
http://www.google.com/loon/
PUBLICIS HEALTH MEDIA 4PRESENTATION TITLE HERE
Doctors announce 3D printing of
functioning tissue and organs
Long gone are the days of considering 3D printing as a
means for creating unique designs and toys. Doctors at the
Wake Forest Institute for Regenerative Medicine announced
that they successfully developed a 3D print of "living" tissue
and organs that functioned properly when implanted in
animals. So far these prints have consisted of muscle
structures, bone tissue, and ear tissue.
The team has used a 3D printer named the Integrated Organ
and Printing System (ITOP). ITOP uses biodegradable,
plastic-like material to form the shape of tissues, as well as
water-based ink to hold cells and a series of micro channels
to allow oxygen and nutrients to flow through.
One of their more notable experiments was the printing of
human-sized ears that were implanted under the skin of
mice. The prints were able to effectively integrate into the
animals over the course of two months resulting in the
formation of cartilage and blood vessels. The next step
would be to develop tissue for human trials and begin
developing more complex tissues and organs.
http://www.engadget.com/2016/02/16/3d-printed-organs/
http://www.nature.com/nbt/journal/vaop/ncurrent/full/nbt.3413.html

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PHM 3 Hot Things February 2016

  • 1. PUBLICIS HEALTH MEDIA 1PRESENTATION TITLE HERE PUBLICIS HEALTH MEDIA 1PRESENTATION TITLE HERE Three Hot Things February 2016
  • 2. PUBLICIS HEALTH MEDIA 2PRESENTATION TITLE HERE New smart shoe IOFIT prepares for upcoming release IOFIT is a new pair of smart shoes and corresponding app developed by the Samsung-backed startup Salted Venture. IOFIT is being marketed as a smart balance shoe uniquely designed for fitness and golf that provides useful information and customizable coaching tools to empower people to train smarter and coach better. The IOFIT uses pressure sensors and accelerometers to measure balance, ground contact force, weight shift and center of gravity of the user. The app is able to display this data as well as offer instant feedback to help the user with their performance and balance. There is a built-in video recording feature that allows the user to replay their workout and offers coaches the opportunity to leave feedback on videos with voice-over comments to assist users on the improvements that they can make There are already plans to develop custom designs for other sports to accompany the fitness/running and golf releases. Look out for more from IOFIT once it is revealed at the Mobile World Congress in Barcelona. http://www.theverge.com/2016/2/15/11004358/iofit-smart-shoes-fitness-golfing-samsung http://venturebeat.com/2016/02/15/samsung-backed-smart-shoes-hint-at-whats-to-come-at-mwc-2016/ http://www.techtimes.com/articles/133957/20160216/meet-the-iofit-a-pair-of-smart-shoes-to-help-you- improve-your-form.htm
  • 3. PUBLICIS HEALTH MEDIA 3PRESENTATION TITLE HERE Google’s Project Loon set to begin carrier testing Project Loon is a research and development project being developed by Alphabet/Google X with the mission of providing Internet access to rural and remote areas. The project uses high-altitude balloons placed in the stratosphere at an altitude of about 11 miles to create an aerial wireless network with up to 4G-LTE speeds. These balloons move with the wind using algorithms that tell them where to go. After completing a difficult development phase, Astro Teller, head of Alphabet’s X unit, announced at the annual TED Conferences in Vancouver that Google will begin testing with carriers in Indonesia and other areas this year. This will mark the first time that the system has been tested properly on consumer networks. Google will be partnering with local carriers to activate the project which has reached the ability to deliver a 15 Mbps connection. The tests will roll out in areas with the greatest need, such as Sri Lanka where less than a quarter of the 20 million population has access to the Internet. If successful, this project has the ability to impact the world with a current goal of ensuring five billion people will have Internet access within 5-10 years. http://recode.net/2016/02/15/project-loon-rural-internet-effort-going-into-carrier-testing-this-year/ http://www.wsj.com/articles/project-loon-is-aloft-in-sri-lanka-1455661492 http://www.google.com/loon/
  • 4. PUBLICIS HEALTH MEDIA 4PRESENTATION TITLE HERE Doctors announce 3D printing of functioning tissue and organs Long gone are the days of considering 3D printing as a means for creating unique designs and toys. Doctors at the Wake Forest Institute for Regenerative Medicine announced that they successfully developed a 3D print of "living" tissue and organs that functioned properly when implanted in animals. So far these prints have consisted of muscle structures, bone tissue, and ear tissue. The team has used a 3D printer named the Integrated Organ and Printing System (ITOP). ITOP uses biodegradable, plastic-like material to form the shape of tissues, as well as water-based ink to hold cells and a series of micro channels to allow oxygen and nutrients to flow through. One of their more notable experiments was the printing of human-sized ears that were implanted under the skin of mice. The prints were able to effectively integrate into the animals over the course of two months resulting in the formation of cartilage and blood vessels. The next step would be to develop tissue for human trials and begin developing more complex tissues and organs. http://www.engadget.com/2016/02/16/3d-printed-organs/ http://www.nature.com/nbt/journal/vaop/ncurrent/full/nbt.3413.html

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