The document summarizes the inaugural 2011 season of the Philadelphia Classic Regatta Series, a unified rowing season bringing together 20 previously independent regattas on the historic Schuylkill River in Philadelphia. It discusses the series' recognition as a premier annual event, its expected attendance of over 100,000, and its governance by the oldest amateur athletic governing body in the US. It also outlines sponsorship opportunities for title sponsors.

1. 2011 Debut Season for Philadelphia Classic Regatta Series 20 Major Events, 1 Historic River First Unified Rowing Season in United States

3. First year-long regatta series in the United States

4. Based on the historic Schuylkill River

6. Attracts over 35,000 competitors Competing in over 7,700 boats Representing High Schools, Colleges, Clubs, open programs and masters programs from around the U.S. Combined races in 2010 brought in over 50,000 spectators (parents, family, alumni) Total Estimated Overall Attendance in 2011 = 100,000 Outstanding Demographics

7. The very firstorganized crew regatta was held on Philadelphia’s Schuylkill River -- November 12, 1835 Pre-dates Harvard’s rowing program by eight years Schuylkill River hosts more regattas each year than any other river in the United States Schuylkill River hosts two of the country’s oldest continuing regattas The Schuylkill Navy Regatta (dating back to before 1860) The Independence Day Regatta (1880) Historic Schuylkill River

8. The 2011 Philadelphia Classic Regatta Series is governed by The Schuylkill Navy Oldest amateur athletic governing body in the U.S. Founded in 1858 Comprised of the 12 rowing clubs of Philadelphia’s historic Boathouse Row along the Schuylkill River Oldest Amateur Sports Governing Body in United States

9. From March to November 2011 debut season of Philadelphia Classic Regatta Series includes three of the largest regattas in the Mid-Atlantic Region as well as two of the nation’s oldest regattas. 20 Major Rowing Events, 1 Historic River

10. Title Sponsorship of 2011 Philadelphia Classic Regatta Series Includes Redesign of Logo with Title Sponsor highlighted Billboard advertising buy along I-95 & I-76 along entry points to City of Philadelphia On-site signage for all regattas Creation and wide-ranging “distribution” of dedicated website Prominent use of Social Media Networks including Facebook, Twitter and LinkedIn to promote races and series with prominent sponsor mentions Prominent Logo Placement in all Collateral Materials including websites, print materials, press releases, repeat banners, posters, fliers, programs, etc. Outstanding Sponsorship Opportunities

11. Prominent Banner display along Philadelphia’s Historic Boathouse Row (Kelly Drive) Prominent Signage along Schuylkill River race course Shuttle Bus Sponsorship VIP Parking & Seating Personal Guide During Races Logo Placement on Referee’s Boat, Guide Boats, Competitor Boat Opportunities for VIP’s to follow a race downriver in guide boats International year-long advertising program in Rowing News Outstanding Sponsorship Opportunities

12. Participation in all press conferences and media opportunities (print, radio, video, online) Participation and prominent placement in all 20 events in 2011 Philadelphia Classic Regatta Series Sponsor reception tent Banners at race start and finish lines Sponsor messages over public address system T-Shirts & other promotional materials for competitors, parents, alumni, spectators Outstanding Sponsorship Opportunities

13. Pre-race, in-race, post-race entertainment in sponsor area along the riverbank D.J. with music Opportunity to present awards to competitors, teams, other participants “Tailgating” food and beverages “Meet & greets” with notable rowing figures, including competitors, Olympians, and other prominent participants Client & Partner Entertainment

14. “Philadelphia has embraced and supported the sport of rowing for decades,” said City of Philadelphia Mayor Michael Nutter. “This year alone (2010), more than 40,000 athletes will compete in our…races on the Schuylkill, bringing thousands more to cheer on some of the best rowers in the world.” Support from City of Philadelphia

15. Philadelphia Inquirer Philadelphia Daily News Philadelphia Business Journal 6 ABC Action News NBC 10 News CBS 3 Eyewitness News Comcast Sports Net Philly Sports Daily, CSN Philadelphia Daily/The Sporting News, other blogs & magazines 610 WIP Sports Radio ESPN 950/95.7 The Fanatic Media Coverage in Nation’s 4th Largest Market

16. Visit the Schuylkill Navy website at http://www.boathouserow.org Contact Jim DeLorenzo, Jim DeLorenzo Public Relations, Phone 215-266-5943, E-mail jim@jhdenterprises.com Dedicated Online Press Room: http://www.pitchengine.com/newsroom.php?id=32852 Additional information