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P&G Memo: Creating Modern Day Brand Management

Neil H. McElroy's memo on dedicated brand departments at P&G McElory's famous memo which lead to dedicated brand teams at P&G. Also famous for breaking P&G's "one page memo" rule!

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P&G Memo: Creating Modern Day Brand Management
P&G Memo: Creating Modern Day Brand Management
P&G Memo: Creating Modern Day Brand Management

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