Procter & Gamble will launch a "No Shave November" advertising campaign to promote men's health and participate in activities around not shaving in November. The campaign will target male consumers on social media platforms and measure success through Google Analytics and Google Adwords searches related to "No Shave November", "beard grooming", and "Movember". The budget for the campaign is $75,000 for an Instagram contest and $100,000 for Google Adwords.

1. Procter & Gamble
No Shave November
By: Anna Ricelli

2. Procter & Gamble
Procter & Gamble
“Touching and Improving Lives”
oCelebrating 175 years
oWorld Headquarters: Cincinnati, OH
oGlobal Company- Distribute in 170+
countries
o300 Brands
oEmploy 170,000 people
“World’s Largest Consumer Packaged Goods Company”

3. Advertising Campaigns
Advertising Campaigns
o Sponsored 2012 Summer London
Olympics
o“Thank You Mom” Campaign
oChildren’s Safe Drinking Water
Program
oTide Loads of Hope
oComing 2013: No Shave
November Campaign

4. No Shave November Campaign
No Shave November Campaign
o Promote Men’s Health
oParticipate in “No Shave November” festivities
oInitiative for “Pre-Movember”, “Movember”,
and “Post Movember”
oTarget Men Consumers

5. Target Segmentation
Target Segmentation

7. Social Media Platforms
Social Media Platforms

8. Success Measures
Success Measures

9. •Measure Success using Google Analytics
•Use Google Adwords: “No Shave November”,
“Beard Grooming”, “Movember”
•Increase Men’s Health Awareness

10. The Budget
The Budget
o$75,000 in coupons for Instagram contest submissions
o$100,000 for Google Adword, Pay per Click
oRedistribute work for other employees