PETme Magazine Launch
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PETme is a quarterly magazine targeting people in urban India who own or are interested in pets. It will cover topics related to pet health, food, fashion, stories, and breeds. The purpose is to guide pet owners as pet ownership is rising in India. Sections will include reader opinions, health, food, fashion, cover stories, and stars with pets. It will be 40 pages and distributed in major Indian cities to bookstores, pet shops, salons, and veterinary hospitals. The magazine aims to break even within 2 years through subscriptions priced at Rs. 70, advertising, and expanding distribution.
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A STUDY OF RELEVANCE OF PRINT MEDIA IN
This document presents a study on the relevance of print media in today's marketing mix from the perspective of marketers. The study used both primary and secondary research methods. Key findings include that most marketers still prefer print media over other promotional tools and believe it effectively promotes brands, though digital media is growing. While digital media is seen as the future, print media remains important for reaching masses in India. The study recommends print media continue to be used alongside sustainable practices. Limitations include difficulty collecting marketer information and time constraints of the broad topic.
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The document discusses several Indian newspapers and provides details about their circulation and readership. It also discusses the concept of primary data and conducting a survey to collect information directly from respondents. The summary of the survey results are:
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Question3
My music magazine would be distributed in stores like HMV, grocery stores such as Sainsbury's, and corner shops. These types of stores are where my target audience of young music fans are most likely to shop since they offer affordable options. Distributing the magazine in these stores means it will have a high chance of being seen by potential readers who have limited options of magazines to choose from. The magazine could also be distributed on music websites, with other publications advertising it to tap into the target audience who frequently use the internet.
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- The newspaper has expanded over time to include new editions, publications, and digital platforms to keep up with the changing media landscape in India.
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14.6 million students are enrolled in higher education institutions in India, but coaching classes earn more per square foot than colleges. Coaching classes are also more profitable during economic recessions. Coaching classes have emerged to fill the need for quality supplemental education, as parents and students rely on reputed local teachers for high-quality instruction. Government policies that do not adequately challenge students, along with a societal focus on branded education organizations, have driven the growth of the coaching class industry in India.
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The passage discusses the Indian magazine industry and provides details about segmentation, readership, major players and marketing strategies related to pricing. It notes that the Association of Indian Magazines represents 85 magazines with a total circulation of over 80 million. It outlines different magazine segments targeting various demographics like women, children, business professionals etc. India Today Group dominates the market with 67% share while Outlook and Businessworld are key competitors. Pricing strategies aim to tap customers across income levels through strong distribution and competitive prices compared to rivals like Outlook and The Week. Supplements are also offered to drive sales.
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Question 3
This document discusses distributing a music magazine focused on R&B and pop music. It suggests that Bauer Media would be a good publisher as they already distribute similar magazines like Q Magazine. It also states that the magazine could be produced with a small budget as the design and appealing elements are more important than budget in attracting audiences. Finally, it proposes selling the magazine for £2.99, less than competitors, and distributing it in local stores, supermarkets, and magazine stands.
Media Task 3 CHANGES.pptx
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The document provides details about a brief to create a new magazine or newspaper product for a specified 16-25 year old audience segment. The response outlines plans to create a high-quality women's fashion magazine aimed at ABC1 16-24 year olds, financed through sales and advertising. Key aspects summarized include targeting fashion-oriented female readers, including affordable clothing options, and ensuring the magazine meets regulatory standards.
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The document outlines plans for a magazine focused on action films in North London. It will have both physical and online versions, with the physical copy costing £3.99. The magazine aims to inform readers about new action films, promote smaller local productions, and entertain through interviews and advertising. The target audience is ages 10-40 from lower to middle classes. Content will include interviews, cinema listings, and auditions. Resources needed include cameras, editors, designers and printers. It will be distributed in stores, coffee shops, and through online subscriptions. Competition includes larger established magazines, but this one focuses on the local North London market.
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1) The document provides information about The Week magazine including details about the publisher Malayala Manorama, circulation figures, awards won, columnists featured, and competitor magazines.
2) A study was conducted through surveys with readers and shopkeepers to understand readership patterns and sales of The Week magazine. Key findings indicated low awareness of the magazine and that sales have decreased due to internet and entertainment channels.
3) Suggestions to address the issues included improving promotional activities, focusing on social media, and enhancing delivery and customer service.
business of magazines finance
The financial health of magazines depends on editorial quality and expanding beyond just advertisements. Editorial teams consist of journalists, designers, photographers and more across both commercial and production departments. However, the lines between editorial and commercial interests are blurred as advertisers seek more control over content through advertorials. To adapt, magazines must provide quality online content to engage readers and sell online advertisements, while also considering global readers and adapting to seasonal consumer interests through their coverage.
Slides on magzine
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But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
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Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
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Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
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MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
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PETme Magazine Launch
- 1. PETME Your only guide for animals By Abitha Aravind
- 2. ABOUT PETME PETme is a niche magazine that broadly covers the pet industry in India. PETme will focus on animals that are and can be considered as pets. PETme will be a magazine that would guide people who own and love pets. The content of the magazine will be informative and easy to read. PETme is a quarterly issue.
- 3. THE PURPOSE •Rise in nuclear families and double household income has encouraged the growth of pet ownership in urban areas of India. • People who own pets as well as people who are passionate about owning them would read my magazine. •The magazine could also be read for sheer entertainment. •The readership segment of this magazine is focused. •Competition is low.
- 4. TARGET AUDIENCE PETme will target people with high disposable income Middle class Veterinarians
- 5. SECTIONS Readers opinion Pet Stories Health Food Fashion Cover story Stars with pets Breeds PETme will be a 40 page magazine.
- 6. MARKETING •Advertise in newspapers and general interest magazines. • Advertise using digital media. • Tie ups with pet care centers. •Advertise on hoardings and transit media. • Promote the magazine in the India International Pet Trade Fair.
- 7. DISTRIBUTION Tap Metro cities: Mumbai Delhi Kolkata Bangalore Hyderabad
- 8. Printing cost of the magazine is Rs. 44 Distribution costs to subscribers would be more. than that available on news stands. 50,000 copies for distribution. 10,000 copies would be distributed to each city. Courier costs per copy- Rs. 15
- 9. CIRCULATION The magazine would be circulated in: Book stores Pet shops Pet salons Pet care centers News stands Vet hospitals
- 10. PRICING The magazine will be priced at Rs. 70 per issue. Yearly subscriptions get 15 % off. The special anniversary issue would cost Rs. 100
- 11. REMUNERATIONS PETme would have a workforce of 4 writers and 2 designers. It will also have freelance writers. Total expenditure on salaries would be 5 lakhs. Cover shoots expenditure would be 1.5 lakhs.
- 12. ADVERTISING RETURNS PETme will have 3 full page ads which will cost 80,000 each. In the future the ad rates would increase to 1- 2 lakhs. PETme will also have advertorials.
- 13. BREAKEVEN The company plans to reach the break even point in 2 years span. The goal is to decrease expenditure and increase revenue. Ad rates would increase as per circulation. Initial stages the area of circulation is restricted to Mumbai city. From the progress of the publication the circulation would expand to other metros.
- 14. Thank You