This article summarizes the story of Petel, a business started by Julie Wagne and her husband Ibrahima that sells home goods made from traditional Mauritanian textiles. The couple began Petel in their San Francisco apartment in 2012 with the goal of sustaining artisans in Ibrahima's home village of Boghé, where the craft of hand-weaving textiles was dying out. Petel sources fabrics from weavers in Mauritania and has the products made into items like pillows and table runners. Most of the profits go back to the artisans to pay them fair wages and help keep their traditions alive. The business has grown through word-of-mouth and now sells to