#SocialCloud Event 2 on #SocialTV - Pete Hotchkiss from Substance

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<steve.ward> social recruiting & strategy

This document discusses social TV and what is and isn't resonating. It touches on encouraging sharing through engaging content, guiding conversations, challenging audiences and enriching viewing experiences. It also addresses content creation, measuring Twitter engagement, additional content extending experiences, and curating versus creating content for audiences to consume and create. It questions if audiences are ready to drive plot and if low engagement rates suggest social sharing isn't large enough to impact major decisions. It also discusses consumption timelines shifting and the user's attention on a second screen during advertising.

WHATIS&ISN’TRESONATINGIN#SOCIALTV
@petehotchkiss
THEGOOD,THEBAD&THEUGLY

ENCOURAGESHARINGTHROUGHCONTENT
ENGAGE,INFLUENCE&INSPIRE
GUIDETHECONVERSATION
CHALLENGE&REWARDTHEAUDIENCE
ENRICH&EXTENDTHEVIEWINGEXPERIENCE

CONTENTCREATION@THECOREOFPRODUCTION
RECORDTWITTERENGAGEMENTLEVELS(160k+)
OUTSTANDINGADDITIONALCONTENTTOEXTENDTHEVIEWING
EXPERIENCE&GENERATEVIRALBUZZ

SOCIAL‘IS’THECONTENT
MIICROEPISODESIN140CHARACTERSORLESS

SOMETIMESCONTENTISACHALLENGE
CURATIONNOTCREATION
EMPOWERTHEAUDIENCETOBEBOTH
THECREATOR&CONSUMER

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THELANNISTERSTWEETTHEIRREGARDS
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210k+TOTALTWEETSFORSEASON
285m+REACH

DOUBLE‘O’SHAZAM
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OPPORTUNITIESFORADVERTISERSWITHINAUGMENTATION
BETTERTARGETEDTOCONTENT?

ISTHEAUDIENCEREADYTODRIVEPLOT?
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LOWENGAGEMENTRATESSUGGESTTHEAUDIENCESHARE
ONSOCIALCHANNELSNOTLARGEENOUGHTODRIVE
MAJORPLOTDECISIONS

CONSUMPTIONTIMELINESHAVESHIFTED.HOW
DOESTHESOCIALEXPERIENCEEXTENDTOTHIS?
FORADVERTISERSTHEUSERSATTENTIONISON
THESECONDSCREEN.ISDISRUPTINGTHISTHE
OPTIMALDIRECTIONTOBETAKING?
STILLANEEDTOCONVINCECONTENT
PRODUCERSTHATSOCIALCANPLAYAKEYROLE
INTHEPROMOTION&VIEWINGEXPERIENCE

The Social TV Conference is back after a the exciting inaugural event in 2013, where MTV, Orange, Ogilvy, Telescope, Red Bee Media, SecondSync, Telegraph Hill, Matt Locke, Tiffany St James and more presented awesome insights into what’s happening & evolving in Social TV & Second Screen interaction. The 2014 event reaches new grounds with a venue shift to BAFTA, and with Social TV even more prominent in the minds of broadcasters, brands, social platform strategy and agencies – the event proves to be even more pertinent. Expect insights from more than 12 speakers, from brands, social platforms and great examples of innovation as well as 3 panels and the opportunity for Q&A. All this in the mecca of TV & Entertainment; BAFTA; with their cinema style comfort and luxury catering. Surely not to be missed for anyone serious about Social & TV broadcast & advertising. To get involved in presenting, sponsorship or contribution in any way contact Steve Ward at steve@socialtvconf.co.uk

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