SlideShare a Scribd company logo
The Future of
Customer
Engagement
Pete Hess, Khoros CEO
Digital is
the place
7.6B humans
4.1B internet users
3.03B
social media
users
“One thing I love about customers is that
they are divinely discontent. Their
expectations are never static – they go up.
It’s human nature. People have a voracious
appetite for a better way, and yesterday’s
‘wow’ quickly becomes today’s ‘ordinary’.”
Jeff Bezos
CEO
Amazon
more likely to purchase from
companies that lead in
customer experience
7x
more likely to spread positive
word of mouth about
companies that lead in
customer experience
15x
CARE AGENT
BRAND X
MARKETER
BRAND X
! ?
CARE AGENT
BRAND X
MARKETER
BRAND X
All-Ways
Connected.
Khoros
2,000+
Brands
963
Employees
10
Offices

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Pete Hess, The Future of Customer Engagement