The Stockholm Institute of Transition Economic (SITE) in cooperation with the Swedish Ministry for Foreign Affairs invites you to a seminar regarding business perspective on the conflict in Cyprus on Monday June 1, 10.00 – 11.30 with Phidias Pilides, Chairman of the Chamber of Commerce, Cyprus and Fikri Toros, Chairman of the Turkish Cypriot Chamber of Commerce.
The Stockholm Institute of Transition Economic (SITE) in cooperation with the Swedish Ministry for Foreign Affairs invites you to a seminar regarding business perspective on the conflict in Cyprus on Monday June 1, 10.00 – 11.30 with Phidias Pilides, Chairman of the Chamber of Commerce, Cyprus and Fikri Toros, Chairman of the Turkish Cypriot Chamber of Commerce.
Tulisan ini fokus pada elaborasi mengenai model-model politik luar negeri. Essay ini juga didukung oleh beberapa pendapat para ahli politik luar negeri dalam pengklasifikasian model-model politik luar negeri.
mural artwork discovered in KL, for the sake of public communication concepts and relating back to how people perceive both murals it self and the human connection to such.
Política 2.0 - Telepolitika - Iratxe MolinuevoTelepolitika
Iratxe Molinuevo, miembro del grupo Politika 2.0 surgido en el contexto de las últimas elecciones autonómicas del País Vasco de 2009, nos explica en esta I Edición de telepolitika - Forum sobre políticas de comunicación, su visión sobre el uso de las redes sociales en la política.
Tulisan ini fokus pada elaborasi mengenai model-model politik luar negeri. Essay ini juga didukung oleh beberapa pendapat para ahli politik luar negeri dalam pengklasifikasian model-model politik luar negeri.
mural artwork discovered in KL, for the sake of public communication concepts and relating back to how people perceive both murals it self and the human connection to such.
Política 2.0 - Telepolitika - Iratxe MolinuevoTelepolitika
Iratxe Molinuevo, miembro del grupo Politika 2.0 surgido en el contexto de las últimas elecciones autonómicas del País Vasco de 2009, nos explica en esta I Edición de telepolitika - Forum sobre políticas de comunicación, su visión sobre el uso de las redes sociales en la política.
1. CarlsonKo | FNBE April 2014 | Social Psychology (PSY 30203) | Second Individual Journal
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS
NAME: Carlson Ko
STUDENT ID NO: 0319564
WORD COUNT: 315
SOCIAL PSYCHOLOGY (PSY 30203)
ASSIGNMENT 1: SECOND INDIVIDUAL JOURNAL
LECTURER: MS. NORUL HIDAYAH
SUBMISSION DATE: 18TH DECEMBER 2014
2. CarlsonKo | FNBE April 2014 | Social Psychology (PSY 30203) | Second Individual Journal
ThisLux advertisementwasfoundinThe StarnewspaperonSaturday,13th
December2014.
Witha Tescologoon the top, thisadvertisementfeaturesamanbeingseducedbyawomanadvertising
showercreamby the brand Lux.A prominentmessage“Ignite the Spark”standsout at the top of the
advertisementfollowedbythe message “WithIrresistiblySoftFragrantSkin”.
In myopinion,thisadvertisementappliesfourpersuasionmethods. The firstone isusing
attractive communicators. Both the man and womanare dressedupelegantly.Theyare bothgood
lookingandthe womanisseento have softand fairskinportrayingthe image of Lux.
Next, credible communicators are usedinthisadvertisement.Whenpeople seethe man being
seducedbythe woman because of herskin,people will trustthe brandas the womanhas soft and
smoothskinbyusingthe product and menwill be seducedif womenuse the product.The womanis
credible because herbeautyisdirectlyrelatedtothe Lux showercream.
Notonlythat, thisadvertisementconveys messagesthatdo not appear to change attitude.The
message “Ignite the Spark withirresistiblysoftfragrantskin”,doesnotappeartomanipulate the
readers’attitude towardsusingthe productLux.Itdoes not show tendencytopersuade the readersto
use the brand. It is not directlyrelatedtothe productitself asone can’tgetseducedbymenby having
only softand fragrantskinby usingthe product.
Finally,the message “Ignite the Spark”isa message withemotional content. Thismessage may
appeal tomost younggirls andwomen.Theymaybe charmedbythismesmerizingmessagedbeing
portrayed.Thisisan effectivemethodof persuasionasemotional contentsare muchmore appealing as
comparedto logical analysis.Thisadvertisingmoodisefficienttoattract customersespeciallywomen
whowant to have betterskin.
3. CarlsonKo | FNBE April 2014 | Social Psychology (PSY 30203) | Second Individual Journal
