Personal Branding & Storytelling (roosterly event)
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Personal Branding & Storytelling (roosterly event)
- 1. PERSONAL BRANDING & STORYTELLING iDEA LEMON PRESENTS: RAJiV NATHAN + MARTiN MCGOVERN
- 3. what do you STAND FOR?beyond your 9to5
- 5. WHY IMPROVING HUMANITY’S CHANCE OF SURVIVAL HOW WHAT SOLVING FOR THE WORLD’S INEFFICIENCIES PAYPAL TESLA SPACE-X SOLARCITY
- 6. IMPROVING HUMANiTY’S CHANCE OF SURVIVAL BY SOLVING FOR INEFFICIENCIES
- 7. BUZZWORDS
Editor's Notes
- The most commonly asked question in business. Raise your hand if you can answer what your job is? (massive hands) Raise your hand if you can answer where you live? (massive hands) Raise your hand if you can answer where you grew up? (massive hands)
- Raise your hand if you can answer what you stand for? (only a couple hands) What you stand for, what you represent, what you believe in---your WHY--is the most crucial element of your personal brand. It's what separates you from the person sitting next to you. How many of you would like to be known for more than what you do between 9-5? (Massive hands)
- Let's take a look at someone we all know--Elon Musk. What do you know about this man? (crowd shouts out) Elon Musk will likely go down as the most influential person of this century. Why? Because he's about so much more than electric cars.
- Let's take a look at what Elon Musk stands for. Why: Improving humanity's chance of survival How: Solving for the world's inefficiencies What: Paypal, Tesla, SpaceX, SolarCity
- At the end of the day, Elon Musk stands for, believes in, and is driven by one thing-- Improving humanity's chance of survival. He's improving our survival rate by solving for the inefficiencies that are out there. For that reason, Tesla motors exists. The electric car is more efficient than a gas car, and reduces carbon emissions, therefore improving our chance of survival. Elon Musk is changing industries. How many of you would like to create change? THIS is how you create change. You show the world your why.
- Want to attract more customers? Show them what you stand for and why they should care. Want to attract an employer? Show them what you stand for and why they should care. Anyone can use buzzwords, everyone has varying levels of experience. But the people who stand out are the ones who can communicate their why. How do you communicate your why? At it's simplest form, tell people what you believe in. Think about what you do for your job, think about your unique approach to the job, and why you even care about it in the first place. Then find the stories in your life that match up with that. This applies both offline and online. What quick story can you tell in your linkedin bio that gets people excited?
- At it's simplest form, tell people what you believe in. Think about what you do for your job, think about your unique approach to the job, and why you even care about it in the first place. Then find the stories in your life that match up with that. This applies both offline and online. What quick story can you tell in your linkedin bio that gets people excited?