The document discusses several influential women leaders including Oprah Winfrey, Benazir Bhutto, and Wangari Maathai. It provides biographical details on Maathai such as the numerous awards she received for her environmental and human rights work, including the Nobel Peace Prize in 2004. The document also mentions Ferial Haffajee, the editor of City Press, and praises her for strengthening South African journalism. It outlines key principles for developing a strong personal brand such as knowing what you stand for and actively connecting with people to create change.