Permatree Superfoods is an Ecuadorian startup founded by three entrepreneurs to produce superfoods through regenerative and ethical farming methods. They work with over 400 family farmers using organic and sustainable practices. Their vertically integrated system allows them to process and package their products onsite for export. Their goal is to transform territories by improving environments, economies, and communities through their holistic business model.

1. web: super.permatree.org | email: permatreesuperfoods@gmail.com | tel: +593 998 396 873
Holistic + Regenerative + Transparent

2. CONTACT
web:
superfoods.permatree.org
email:
permatreesuperfoods@gmail.com
tel:
+593 986464585

3. While the planet and our bodies
fall victim to destruction, we find
hope and solutions in regeneration.
Through our holistic business model
that values the interconnectedness
of all things, and with more than
just organic farming methods,
we invision a better and brighter
future for all living things.
It starts here in the Amazon,
with a gift from the planet itself -
nature’s Superfoods.
3
A VISION
FOR A
BRIGHTER
FUTURE
A VISION
FOR A
BRIGHTER
FUTURE

4. 4

5. ABOUT
OUR COMPANY
5
Hello!
ABOUT
OUR COMPANY

6. It’s Time to Fix A Very Broken System
SUPERFOODS TO THE RESCUE!
6
Holistic
Ethical
Altruistic
Regenerative
Transparent
Our We care for everything and everyone along
the entire production process.
We make conscientious choices in all we do.
Creating a better quality life for everyone
is part of our business model.
Values:
Beyond sustainable, we’re healing
and transforming territories.
100% trust because we’re super
proud of everything we’re doing.

7. Three Guys With a Vision,
7
PermaTree SuperFoods is a independent
startup, based in Amazon of Ecuador,
founded by three visionary entrepreneurs
sick and tired of the outdated agriculture-
to-market system that oppresses the family
farmer and lies to the consumers. We think
everyone deserves better - those who are
producing food, those who are eating it,
as well as the many creatures and lands
that are silently affected in the process
of exploitive, conventional systems.
We want to be the most conscientious,
ethical, and empowering company to
cultivate nutritious, health enhancing,
Superfoods from the Amazon through
transparent processes and regenerative
agriculture. We want our holistic business
model to be the force behind territorial
transformation that creates thriving social,
economic, and environmental situations for
all. We believe we can reverse the damage,
enhance the soil with flora and fauna
to bring back a natural equilibrium,
and cultivate a brighter future.
and On a Mission.
PERMATREE SUPERFOODS

8. 8
Meet The u s
Permatree Superfood’s Founders
Experience in socio-organizational
federations small producers and
public / private companies in
Ecuador. Focused on the standard-
ization of value-added processes
with organic certification,
commercialization and export.
Walter Villacis, CEO
Experience in SMB, Fortune 500
and mhealth startup. Focusing on
innovation in e-commerce,
marketing and communication.
Passion: regenerative disruption by
applying innovation processes to
create a better world in the future.
Jago Veith, COO
Experience in entrepreneurship and
family businesses in the agriculture
industry and public companies /
private SMEs in Ecuador. Focused on
coordination between ministries,
organizations and producers related
to productive value-added systems
in the territory.
Danny Carrillo, DPR
Linkedin : Walter Villacisc Linkedin : Yago Veith Linkedin : Danny Carrillo
PERMATREE SUPERFOODS

9. Our Company Timeline
9
Aug 2019
PERMATREE SUPERFOODS
IS BORN
The idea of creating PERMATREE
SUPERFOODS was born, whose
headquarters were established in
Finca Yantza, in the neighborhood
of El Padmi.
Nov 2019
CORPORATE
REGISTRATION
Constitution of PERMATREE
SUPERFOODS S.A., as a corporation,
registered and regulated by the
SUPERINTENDENCIA DE COMPAÑÍAS
in Ecuador.
Dec 2019
PROCESSING PLANT
PROPERTY ACQUISITION
Acquisition of property plot
for the transformation and
dehydration processing plant for
fruits, seeds and vegetables in
the southern Ecuadorian Amazon.
Jan 2020
PLANS FOR
PROCESS
Design process flow of
operational processing plant
and processing plans.
Feb 2020
CONSTRUCTION
PERMIT
Construction permit for the
transformation processing plant
for fruits, seeds and vegetables.
March 2020
CONSTRUCTION
BEGINS
Construction of the transformation
processing plant for fruits, seeds
and vegetables in the southern
Ecuadorian Amazon.
PERMATREE SUPERFOODS S.A., was created on November 6, 2019, as recorded in the commercial register of the
Canton Yantzaza in Ecuador under registration number 45, repertoire 1544 of the Companies register.
PERMTREE SUPERFOODS

10. 10
We are located in the South of the Ecuadorian
Amazon, Zamora Chinchipe province, Yantzaza
Canton, the Encuentros parish.
DEEP IN THE AMAZON
1000s of years of
natural agriculture
techniques being applied.Headquarters
& Showroom
Bamboo
Reforestation
Your Superfoods
growing right here
One of several
tree groves
Permatree Farm
PERMATREE SUPERFOODS

11. 11
GROWING
We grow our own raw
ingredients on our farm, as
well as work with 400+
family farmers who use our
systematic regenerative
farming model. This allows
us to know exactly what we
are producing from it’s very
start and to empower other
locals to better their
farming methods,territory,
lifestyle, and economy.
HARVESTING
Because we handle every
step of the process on site,
we harvest at the idea
moment as we don’t have
to worry about lenghty
transport and storage
logistics. This allows us to
use higher quality
ingredients at their freshest
point and have direct
insight to how our crops
and orchards are doing.
PROCESSING
We own and operate our
own processing plant on
site where we use processes
that maintain the purity and
nutrition of our raw
ingredients so we can
provide REAL Superfoods
that maintain their health
benefits - something our
competitors are not doing.
EXPORTING
Directly from the same
location, we ship out our
products nationally and
export internationally. From
start to finish, we handle
the entire production
process of our Superfoods.
PACKAGING
We pack on site too. We use
minimal packaging that
preserves the integrity and
freshness of our products.
All products are marked
with a QR code that when
scanned, link to videos
related to each specific
product providing more
detailed information.
The highest quality Superfoods from the
Amazon; grown in micro-lots, from a
unique single origen, minimally
processed, packaged to preserve
freshness, and shipped directly to you.
Our nterconnected S stem
Everything Within The Territory

12. We integrate regenerative ideas into everything we do,
from the seeds we grow to the cells in your body.
12
Our farming and production process is
regenerating healthy environments,
economies, and communities.
We produce superfoods that are
delicious and nutritious that support
the regeneration of cells in your body.
Transformation of Territory
& Healthier Living For All
● Regenerative and organic farming methods create
healthy ecosystems allowing biodiversity to thrive.
● Keeping the entire production process on-site,
creates more jobs and new business opportunities
for locals.
● Organic farming jobs allows locals to choose a
healthier industry to support - versus the common
destructive mining industry.
● More family farms means more families can stay
together, creating a healthier lifestyle.
● Our farming methods are 100% clean and natural,
without the use of agrochemicals, zero pesticides,
zero herbicides and zero chemical fertilizers
● We don’t add sugar nor ANY preservatives during
our food processing, which means nothing harmful
for your body.
● We use processing methods that preserve the
nutrition of these Superfoods so that your can
enjoy the full health benefit of each one.
PERMATREE SUPERFOODS

13. BUSINESS BREAKDOWN
13
Understand The Details

14. Strategic Goals
HOLISTIC TRANSFORMATION
Transform territory to enhance environment,
economy, and society. To work across the
value chain in a transparent way with direct
and indirect actors. Focus on the beneficial
properties of health and well-being.
WORK WITH FAMILY FARMERS
Develop the production of raw material in
collaboration with 400 family farmers with
a focus on micro-lots of single origin from the
southern territories of the Ecuadorian Amazon.
RESCUE & RESTORE CULTURE
Rescue and restore the local multicultural
identity, focusing on gastronomy, history,
culture and ancient medicine.
14
GO BEYOND ORGANIC
To go beyond just organic with our vertically
intergrated, interconnected, and holistic
system, and regenerative agriculture model.
No agrochemicals: zero pesticides, zero
herbicides and zero chemical fertilizers.
EDUCATION & COMMUNICATION
Total transparency to build trust with
skeptical consumers. Communicate clearly
and precisely to educate, inform, and inspire
consumers and buyers.
Our five strategic objectives and development strategies in the region are:
1
2
3
4
5

15. 5 Hemispheric Programs
15
1
2
Bioeconomy and Productive Development.
Territorial Development and Family Farming.
3
4
International Trade and Regional Integration.
Climate Change, Natural Resources, and
Productive Risk Management.
5 Agricultural Health, Safety and Food Quality.
Gender and Youth
Innovation and Technology

16. Sustainability Development Goals
16
Our business model satisfies all 17 United Nation’s SDGs.

17. 17
Principles of Administrative Management
Transparency
Accountability
Decentralization
Operational
Flexibility
Budgetary
Administration
Process
Oriented
Culture
Efficient
and Effective
Technical
Cooperation
Result
Oriented
Research
We operate with well organized,
professional administration and
management.

18. Organizational Flowchart
18
CEO
COO
DRP
Quality Control
Manager
Production
Manager
Agriculture
Manager
Responsible Area
Support
Load Responsiblity
Farm Products
Dehydration
Cut & Chopped Security
Shop
Packing
Prematurity
Quality Control
Reception
Support Classification
Accountant
Finance Director
Export Director
Communication
Director
Administration
Director
Secretary
Legal Advisor
HR Director
Head Chef
Nutrition
Administrator
Barista
Line Cook
PROCESSING
PLANT
ADMINISTRATION
SHOWROOM

19. 19
Legal Permits and Accreditation
We’re a fully accredited business
with every legal permit necessary
for our operations....
Operating Permit granted by the ARCSA
Company registered at SUPERCIA
Unique Taxpayer Registry (RUC) Tax identification
Social Security Institute (IESS) Certificate
Single Registry of MIPYMES
Categorization of the Ministry of Industries
and Productivity
...and more

20. 20
Certifications and Quality Seals
Agriculture Production
BPA
Good Farming Practices
ACFC
Family and Community
Agriculture
Process
BPM
Good manufacturing
practices
HACCP
Hazard Analysis and
Critical Control Points
FREE OF MINING
New Seal in Development
Mining is a dangerous, destructive, and growing
problem across the world, and especially in
vulnerable communities and regions where nature
should be protected. It destroys ecosystems, creates
a toxic culture of excessive alcohol, drugs, and
prostitution. It extracts the Earth’s resources without
replenishing it, using the land until it’s dead. We want
consumers to better understand the issues of mining
and how it relates to agriculture and the food system.
We’re developing a certification and seal that
represents companies like ours that are free of any
concessions or connections related to mining.

21. 21
30000 kg per month
1 kg = 11 units of 85g
11 x 30000 =
310000 units per month
2000 kg per month (leaves)
1 kg = 29 boxes of 20 units of 34g
29 x 2000 =
58000 boxes per month
1000 kg per month (powder)
1 kg = 10 units of 100g
10 x 1000 =
10000 units per month
40 Foot container weight/tare = 3,750 kg
Load supported = ~ 29 tons (29,000 kg)
BANANAS GUAYUSA & SOURSOP TURMERIC
Max load varies by shipping company / container type.
Most intl standardized can accept a max gross weight of 32.5 tons.
CONTAINER INFO:
Monthly Production Capacity

22. SUPERFOODS
22
Straight From The Amazon
Our Unique Products

23. Unit Weight: 85g
300,000 monthly units
FOB Price: $1.10 - $1.20
23
BANANITOS
Delicious & Nutritious
Dehydrated Bananas
HEALTH BENEFITS
● supports eye health
● may prevent high blood pressure
● naturally contains magnesium, vitamin A,
iron, phosphorus, and potassium
Did you know that one piece of dried fruit
contains about the same amount of nutrients
and up to 3.5x the fiber, vitamins, and minerals
as the fresh fruit?! It’s just as healthy, but
condensed in a much smaller package.
100% Natural. Free of oil, preservatives,
or ANY added ingredients at all!

24. TURMERIC
Amazing Antioxidant &
Anti-Inflammatory Powder
24
Unit Weight: 100g
10.000 monthly units
FOB price: $3 - $4
HEALTH BENEFITS
● Helps improve skin - an effective natural
remedy spots, pigmentation, blemishes,
scars or skin discoloration.
● Powerful antioxidant that helps to protect
against skin cancer, breast cancer, lung
cancer, colon cancer and prostrate cancer.
● Helps to prevent Alzheimer’s and other
neurological diseases.
● Helps to protect heart diseases.
Turmeric is a natural anti-inflammatory, and
antioxidant, rich in vitamin B6, that can be
mixed into your drinks and meals for health
boosting benefits.

25. Dynamic DNA Damage
Prevention Powder
25
Unit Weight: 100g
10,000 monthly units
FOB price: $3 - $4
HEALTH BENEFITS
● Helps reduce muscle pain and soreness
● Anti-inflammatory effects can help with
osteoarthritis
● Can help lower blood sugars and improve
heart disease risk factors
● Can significantly reduce menstrual pain
● May lower cholesterol levels (LDL lipoproteins)
Did you know that anti-cancer properties are
attributed to 6-gingerol, which is a substance
that is found in large amounts in raw ginger?
Add ginger powder to your beverages and
food to enhance your daily nutrition and
boost your immune system..
GINGER

26. SOURSOP TEA
26
FOB price: $3 - $4
Case Weight (20 units): 34g
58,000 monthly boxes
HEALTH BENEFITS
● Naturally completely caffeine-free
● Enhances sleep
● Treat coughs, weight loss, herpes,
inflammation of the nose and throat
● Antioxidants in Soursop could play a role in
reducing the risk of several diseases,
including heart disease, cancer and diabetes
● Treats stomach ailments, fever, parasitic
infections, hypertension and rheumatism
Naturally Caffeine-Free

27. GUAYUSA TEA
27
Case Weight (20 units): 34g
58,000 monthly boxes
FOB price: $3 - $4
HEALTH BENEFITS
● 2X the antioxidants of green tea
● Contains L-theanine (amino acid) that helps
reduce stress and increases relaxation.
● Contains theobromine which relaxes muscles in
airways to support the respitory system
● Same amount of caffeine as a cup of coffee
● Full of polyphenols, flavonoids, and saponins
which are antioxidants and anti-inflammatories
helping in cancer prevention, regulation of lipid
metabolismlowers, and lowering the
absorption of cholesterol
● May promote weight loss, blood sugar
regulation, and improved mood and alertness
Naturally Caffeinated

28. 28
CHOCOLATE
Raw Cacao Chocolate
Unit Weight: 100g
4000 monthly units
FOB price: $4 - $5
HEALTH BENEFITS
● Packed with antioxidants
● Anti-inflammatory properties
● Contains magnesium, calcium, iron, zinc,
copper, and manganese
● Potassium, important for muscular and
neurological function
The Superfood of ALL Superfoods! Theobroma
Cacao has its origin in the Upper Amazon,
according to archaeological evidence found in
the culture called Mayo-Chinchipe from 3,300
BC. Totally pure. Rich in natural flavor with no
added sugars or preservatives. This raw cacao
chocolate is the perfect treat loaded with
health benefits - how chocolate should be!

29. COFFEE
Mood & Brain Boosting
Medium Roasted Coffee
29
Unit Weight: 100g
10.000 monthly units
FOB price: $3 - $4
HEALTH BENEFITS
● Helps protection against Type-2 diabetes
● Helps protect against Parkinson's disease,
liver disease, and liver cancer
● Promotes a healthy heart
● Caffeine improves mood and brain function
● Said to improve your sex life
● Stimulates the body's fat burning cells
● Caffeine is known to help increase blood
circulation to the scalp which promotes
healthy hair follicles

30. STAY IN TOUCH
web:
super.permatree.org
email:
permatreesuperfoods@gmail.com
tel:
+593 998 396 873
Presentation designed & produced by MILK+MINT AGENCY | 2020
www.milkandmintagency.com