The document is a presentation from William Higham, CEO of Next Big Thing, a UK trends and consumer strategy consultancy. The presentation discusses challenges for predicting tomorrow's consumer and trends in technology, economics, and society that are shaping industries and consumer behavior. It provides examples of successful international brands and trends/concepts that companies can leverage, emphasizing that change offers opportunities and is good for businesses. The presentation concludes by thanking the audience and providing details about Next Big Thing.

1. INTRO CHALLENGES BRANDS SECTORS
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PERMANENT REVOLUTION
PROFITING FROM CHANGE
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
William Higham
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
CEO, Next Big Thing
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2. INTRO CHALLENGES BRANDS SECTORS
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OUR CLIENTS COME FROM ALL SECTORS: MEDIA TO MUSIC,
FINANCE TO FMCG, PUBLISHING TO PERSONAL TECHNOLOGY
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
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3. INTRO CHALLENGES BRANDS SECTORS
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CHALLENGES FOR THIS CONFERENCE:
HOW TO PREDICT AND ENGAGE TOMORROW’S CONSUMER.
• How might the future look, and shape the travel industry of tomorrow? CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
• Where will industry’s future growth come from? Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
• What will the customer of tomorrow look like, and what matter to them? Islington, London EC1V 1NQ
• How to connect with customers to suit ever-evolving needs and demands?
• How to generate emotional response to drive engagement and retention?
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4. INTRO CHALLENGES BRANDS SECTORS
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Nothing CONTACT US
endures
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
but change
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
Heraclitus, c.500 BC
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5. INTRO CHALLENGES BRANDS SECTORS
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A SELECTION OF SUCCESSFUL INTERNATIONAL BRANDS.
BUT WHAT DO THEY ALL HAVE IN COMMON?
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
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6. INTRO CHALLENGES BRANDS SECTORS
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SOME MORE SUCCESSFUL BRANDS.
BUT WHAT DO THESE ALL HAVE IN COMMON?
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
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7. INTRO CHALLENGES BRANDS SECTORS
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Society
Technology
CONTACT US
Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
Economy
Islington, London EC1V 1NQ
Attitudes
Other industries
Behaviours
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8. INTRO CHALLENGES BRANDS SECTORS
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TECHNOLOGY
• 45% of Internet users used mobile to connect to Internet in 2011 – ONS
• By 2014, more will connect to internet via mobiles than PCs - Morgan Stanley CONTACT US
• 51% [23m] mobile phone users have used m-commerce - IAB/IMRG/AIME Telephone: 020 3539 1398
Email: info@next-big-thing.net
• Predicted 17% rise in location-based service use by end of 2012 - TNS Twitter: @Nextbigthingco
LinkedIn: William Higham
• 300bn emails pd - Mashable; 50% knowledge worker’s day is managing info – Basex Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
• E-Guides, Play & Display, Non Friction, M-Commerce, Brand Aid …
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9. INTRO CHALLENGES BRANDS SECTORS
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ECONOMICS
• 98% UK mums still search for discounts post-recession: 23% do so more – OnePoll
• 1 in 5 Britons follow brands or retailers for sale news – Price Waterhouse Cooper CONTACT US
• Number of Britons wanting to go back to learning is at 20-year high – NIACE Telephone: 020 3539 1398
Email: info@next-big-thing.net
• There was a 20% increase in business start-ups in 2011 – Creditsafe Twitter: @Nextbigthingco
LinkedIn: William Higham
• 1 in 5 Britons will spend more on something they believe will last longer – Mintel Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
• Variable Value, Purposive Travel, Voluntourism, Extreme Escape, Prodsumers …
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10. INTRO CHALLENGES BRANDS SECTORS
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SOCIETY
• UK now has twice as many single parents as co-habiting parents - ONS
• 46% of families with dependent children in 2011 have just one child - ONS CONTACT US
• UK will have the most multi-generation households ever by 2020 - Future Lab Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
• Only increase in sport participation between 2008-11 was among 35-54s - ONS LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
• Men now spend longer per day on grooming than women do - Travelodge Islington, London EC1V 1NQ
• Three times as many 20-34s live with their parents as live on their own – ONS
• Jigsaw Families, Beanpole Families, Young Old, Old Young, Gender Blending …
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11. INTRO CHALLENGES BRANDS SECTORS
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ATTITUDES
• 60% of Britons suffer from General Anxiety Disorder – Anxiety UK
• 42% Brits think 2 years+ before ‘feelgood factor’ back - Mintel CONTACT US
• 92% consumers globally trust earned media: up by 18% since 2007 - Mintel Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
• Just 53% of 10k biggest sites have ‘share’ buttons – BrightEdge LinkedIn: William Higham
Office: The Hub, 5 Torrens St,
• 50% Brits self-diagnose – Reuters; Nutraceuticals $200bn 2016 – BCC Islington, London EC1V 1NQ
• 47% Britons want to spend time away from the Internet – FutureLab
• Meaning Of Life, Communal Leisure, One Night Only, Self Health, Digital Detox …
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12. INTRO CHALLENGES BRANDS SECTORS
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HUNT DOWN CHANGE WHEREVER YOU CAN.
CHANGE OFFERS OPPORTUNITIES. CHANGE IS GOOD.
CONTACT US
Telephone: 020 3539 1398
Play & Display Brand Aid Email: info@next-big-thing.net
Twitter: @Nextbigthingco
LinkedIn: William Higham
Variable Value Purposive Travel Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
Jigsaw Families Young Old
Meaning Of Life Communal Leisure
One Night Only Digital Detox
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Thank you
Next Big Thing is one of Britain’s most respected CONTACT US
trend & consumer strategy consultancies. Telephone: 020 3539 1398
Email: info@next-big-thing.net
Twitter: @Nextbigthingco
It was founded by consumer trends expert and LinkedIn: William Higham
author William Higham in 2002. Since then, we’ve Office: The Hub, 5 Torrens St,
Islington, London EC1V 1NQ
worked with diverse blue chip clients across a wide
range of sectors: BBC to HSBC to Universal.
Higham is one of Europe’s foremost trends experts
and a popular conference speaker and media
interview subject. He is also the author of The Next
Big Thing: Spotting & Forecasting Consumer Trends
for Profit (Kogan Page, 2009).
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