Andrej Kugonič, User Acqusition Lead, će podeliti svoje iskustvo o ovim temama u nastavku:
- Performance Marketing (key metrics in mobile gaming)
- User Acquisition Evolution (going from impressions to deep down the funnel optimization algorithms)
- User Acquisition Channels (duopoly and "others" )
- User Acquisition Funnel (key metrics & examples of problems in funnel & solutions)
- Creatives (examples of best performing performance ads)
- User Acquisition & Anti Fraud Tools
- Paid vs Organic traffic (Trends in Organics and all factors which impact Organics)
- ASO (key metrics & tests)
- Product (key metrics for User Acquisition performance)
- Growth/Budgeting
Intro 2 Gaming Online: UX Design - Marija MladenovicNordeus Hub
Intro 2 Gaming je serija događaja, u organizaciji Nordeus Hub-a, koja ti daje mogućnost da se upoznaš sa svetom gejminga - ovog puta u vidu vebinara. Na online događaju pričamo o narativnom dizajnu i osnovama pisanja video igre, razlikama između tradicionalnog i interaktivnog pripovedanja, kao i o strukturi i elementima priče.
Marija Mladenovic je UX Dizajner u Nordeusu. Poslednjih 10 godina se bavi dizajnom, od brendinga, printa, preko web dizajna, do UX/UI oblasti. Dizajnirala je UX na razlicitim projekatima za mobilne igre, aplikacije i sajtove, a trenutno radi na igri Top Eleven.
GGJ - Rad na malim projektima sa Pavlom GoloskokovicemNordeus Hub
Pavle Goloskoković je osnivač studija Prune Games i bavi se razvojem igara više od 8 godina, a do sada je učestvovao na vise od 10 hackathon-a i game jam-ova.
U okviru ovog predavanja Pavle će pričati o tome kako da iskoristite rad na malim projektima, sa fokusom na učestvovanje na game jam-ovima, kao poligon za treniranje raznih veština, kako tehničkih tako i međuljudskih.
GGJ - Game Jamming 101 sa Savom MinicemNordeus Hub
Sava Minić je gejmer pre svega ali i developer igara, sa preko 7 godina iskustva u gameplay razvoju, i isto toliko godina učesnik svakakvih hakatona i Game džemova (što online, što lokalnih), čiji portfolio i kontakt možete naći na https://sava.ninja. Priča o gejm džemovima i šta je on naučio tokom svih ovih godina učestvovanja na svakakvim hakatonima i džemovima.
Intro 2 Gaming: Game development 21.11.2019. - Aleksandar TešićNordeus Hub
Intro 2 Gaming je serija događaja, u organizaciji Nordeus Hub-a, koja vam daje mogućnost da se upoznate sa svetom gejminga. Na trećem događaju pričamo o razvoju igara sa fokusom na sam proces razvoja, alate koji se koriste u tom procesu i inženjerskim disciplinama koje postoje u gejmingu.
Kroz ove teme nas vode:
Aleksandar Tešić - QA Engineer u Nordeusu
Dejan Pekter - Backend Engineer u Nordeusu
Intro 2 gaming Game Art 31.10.2019.- Vladimir JankovićNordeus Hub
Intro 2 gaming je serija događaja, u organizaciji Nordeus Hub-a, koja vam daje mogućnost da se upoznate sa svetom gaminga. Na drugom događaju pričamo o "Game art-u" sa fokusom na vrste art disciplina koje postoje u gamingu, razvojni put jednog artista i na tech art kao spoj inženjerstva i umetnosti.
Kroz ove teme nas vode:
Vladimir Janković - Game/UI artist u Nordeusu
Matt Robinson - Technical art director u Nordeusu
Intro 2 gaming Game Art 31.10.2019.- Matt Robinson Nordeus Hub
Intro 2 gaming je serija događaja, u organizaciji Nordeus Hub-a, koja vam daje mogućnost da se upoznate sa svetom gaminga. Na drugom događaju pričamo o "Game art-u" sa fokusom na vrste art disciplina koje postoje u gamingu, razvojni put jednog artista i na tech art kao spoj inženjerstva i umetnosti.
Kroz ove teme nas vode:
Vladimir Janković - Game/UI artist u Nordeusu
Matt Robinson - Technical art director u Nordeusu
Intro 2 gaming - Gaming kao biznis - 03.10.2019.Nordeus Hub
Intro to gaming je serija događaja u organizaciji Nordeus Hub-a koja će vam pomoći da se upoznate sa svetom gaminga. Na prvom događaju pričamo o "Gamingu kao biznisu" sa fokusom na to kako izgleda sama industrija u Srbiji i svetu, na koji način igre zarađuju novac, kako dolaze do igrača i kako izgleda proces pravljenja jedne igre.
Kroz ove teme vode nas:
Nikola Čavić - Predsedsnik Serbian Games Association-a
Dušan Pantić - User Acquisition Manager u Nordeusu
Michael Movel - Creative Director u Nordeusu
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Intro 2 Gaming Online: UX Design - Marija MladenovicNordeus Hub
Intro 2 Gaming je serija događaja, u organizaciji Nordeus Hub-a, koja ti daje mogućnost da se upoznaš sa svetom gejminga - ovog puta u vidu vebinara. Na online događaju pričamo o narativnom dizajnu i osnovama pisanja video igre, razlikama između tradicionalnog i interaktivnog pripovedanja, kao i o strukturi i elementima priče.
Marija Mladenovic je UX Dizajner u Nordeusu. Poslednjih 10 godina se bavi dizajnom, od brendinga, printa, preko web dizajna, do UX/UI oblasti. Dizajnirala je UX na razlicitim projekatima za mobilne igre, aplikacije i sajtove, a trenutno radi na igri Top Eleven.
GGJ - Rad na malim projektima sa Pavlom GoloskokovicemNordeus Hub
Pavle Goloskoković je osnivač studija Prune Games i bavi se razvojem igara više od 8 godina, a do sada je učestvovao na vise od 10 hackathon-a i game jam-ova.
U okviru ovog predavanja Pavle će pričati o tome kako da iskoristite rad na malim projektima, sa fokusom na učestvovanje na game jam-ovima, kao poligon za treniranje raznih veština, kako tehničkih tako i međuljudskih.
GGJ - Game Jamming 101 sa Savom MinicemNordeus Hub
Sava Minić je gejmer pre svega ali i developer igara, sa preko 7 godina iskustva u gameplay razvoju, i isto toliko godina učesnik svakakvih hakatona i Game džemova (što online, što lokalnih), čiji portfolio i kontakt možete naći na https://sava.ninja. Priča o gejm džemovima i šta je on naučio tokom svih ovih godina učestvovanja na svakakvim hakatonima i džemovima.
Intro 2 Gaming: Game development 21.11.2019. - Aleksandar TešićNordeus Hub
Intro 2 Gaming je serija događaja, u organizaciji Nordeus Hub-a, koja vam daje mogućnost da se upoznate sa svetom gejminga. Na trećem događaju pričamo o razvoju igara sa fokusom na sam proces razvoja, alate koji se koriste u tom procesu i inženjerskim disciplinama koje postoje u gejmingu.
Kroz ove teme nas vode:
Aleksandar Tešić - QA Engineer u Nordeusu
Dejan Pekter - Backend Engineer u Nordeusu
Intro 2 gaming Game Art 31.10.2019.- Vladimir JankovićNordeus Hub
Intro 2 gaming je serija događaja, u organizaciji Nordeus Hub-a, koja vam daje mogućnost da se upoznate sa svetom gaminga. Na drugom događaju pričamo o "Game art-u" sa fokusom na vrste art disciplina koje postoje u gamingu, razvojni put jednog artista i na tech art kao spoj inženjerstva i umetnosti.
Kroz ove teme nas vode:
Vladimir Janković - Game/UI artist u Nordeusu
Matt Robinson - Technical art director u Nordeusu
Intro 2 gaming Game Art 31.10.2019.- Matt Robinson Nordeus Hub
Intro 2 gaming je serija događaja, u organizaciji Nordeus Hub-a, koja vam daje mogućnost da se upoznate sa svetom gaminga. Na drugom događaju pričamo o "Game art-u" sa fokusom na vrste art disciplina koje postoje u gamingu, razvojni put jednog artista i na tech art kao spoj inženjerstva i umetnosti.
Kroz ove teme nas vode:
Vladimir Janković - Game/UI artist u Nordeusu
Matt Robinson - Technical art director u Nordeusu
Intro 2 gaming - Gaming kao biznis - 03.10.2019.Nordeus Hub
Intro to gaming je serija događaja u organizaciji Nordeus Hub-a koja će vam pomoći da se upoznate sa svetom gaminga. Na prvom događaju pričamo o "Gamingu kao biznisu" sa fokusom na to kako izgleda sama industrija u Srbiji i svetu, na koji način igre zarađuju novac, kako dolaze do igrača i kako izgleda proces pravljenja jedne igre.
Kroz ove teme vode nas:
Nikola Čavić - Predsedsnik Serbian Games Association-a
Dušan Pantić - User Acquisition Manager u Nordeusu
Michael Movel - Creative Director u Nordeusu
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
PERFORMANCE
MARKETING
3. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
● Performans kampanja
veoma lak za praćenje
BENEFITI
4. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
● Performans kampanja
veoma lak za praćenje
● Nizak rizik / brzi rezultati
BENEFITI
5. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
● Performans kampanja
veoma lak za praćenje
● Nizak rizik / brzi rezultati
● Fokus an ROI
BENEFITI
6. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Performans marketing
u mobilnom gejmingu:
7. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
POVRAĆAJ
INVESTICIJE
(ROI)
Cena po korisniku (CPI)
8. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
POVRAĆAJ
INVESTICIJE
(ROI)
Vrednost korisnika (LTV) Cena po korisniku (CPI)>
9. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
POVRAĆAJ
INVESTICIJE
(ROI)
Vrednost korisnika (LTV) Cena po korisniku (CPI)
Retention
>
10. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
POVRAĆAJ
INVESTICIJE
(ROI)
Vrednost korisnika (LTV) Cena po korisniku (CPI)
Retention
>
Monetizacija
15. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
ORGANSKE INSTALACIJE
PLAĆENE INSTALACIJE
16. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
ORGANSKE INSTALACIJE
PLAĆENE INSTALACIJE
17. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
GOOGLE PLAY & APP
STORE
Izvori
18. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
GOOGLE PLAY & APP
STORE
USER ACQUISITION
Izvori
19. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
● Pozicije u Google i Apple prodavnicama
● Preporuke prijatelja/referali (Viralnost)
● Brand/Product Awareness
Uticaj UA
kampanja
van UA-a
20. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
GOOGLE PLAY & APP
STORE
USER ACQUISITION
“WORD OF MOUTH”
Izvori
21. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
GOOGLE PLAY & APP
STORE
USER ACQUISITION
“WORD OF MOUTH” BRAND
Izvori
22. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
GOOGLE PLAY & APP
STORE
USER ACQUISITION
“WORD OF MOUTH” BRAND
VIRALNOST
Izvori
23. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Glavni
faktori
24. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Ikonica
Screenshot-i Ime/Opis
Video
Kljucne reci
Glavni
faktori Reviews/ratings
25. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Ikonica
Screenshot-i Ime/Opis
Video
Kljucne reci
Retention
Tehnička
stabilnost
Trajanje sesije
???
Glavni
faktori Reviews/ratings
26. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Glavni
faktori
27.
28. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
JASNO
DEFINISANA
CILJNA
GRUPA
Facebook & Instagram: Interesi/Demografija & Lookalike
Google: UAC (Universal App Campaigns)
29. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
JASNO
DEFINISANA
CILJNA
GRUPA
Facebook & Instagram: Interesi/Demografija & Lookalike
Google: UAC (Universal App Campaigns)
Twitter: Handle, ključne reči itd
Snapchat: Interesi/Demografija
30. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
JASNO
DEFINISANA
CILJNA
GRUPA
Facebook & Instagram: Interesi/Demografija & Lookalike
Google: UAC (Universal App Campaigns)
Twitter: Handle, ključne reči itd
Snapchat: Interesi/Demografija
Video mreže: Black/whitelisting
Apple Search Ads: Ključne reči
31. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
JASNO
DEFINISANA
CILJNA
GRUPA
Facebook & Instagram: Interesi/Demografija & Lookalike
Google: UAC (Universal App Campaigns)
Twitter: Handle, ključne reči itd
Snapchat: Interesi/Demografija
Video mreže: Black/whitelisting
Apple Search Ads: Ključne reči
Influenseri: Demografija, sadržaj
Performans TV
Itd.
32. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Sugestije
● Konstantan priliv novih oglasa za testiranje
37. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Sugestije
● Konstantan priliv novih oglasa za testiranje
● Brzo zasićenje kreativa
38. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Sugestije
● Konstantan priliv novih oglasa za testiranje
● Brzo zasićenje kreativa
● 80/20 pravilo
39. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Sugestije
40. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Sugestije
41. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Sugestije
42. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Sugestije
● Konstantan priliv novih oglasa za testiranje
● Brzo zasićenje kreativa
● 80/20 pravilo
● Prilagodjavanje kreative svakom kanalu
43. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Sugestije
44. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Sugestije
● Konstantan priliv novih oglasa za testiranje
● Brzo zasićenje kreativa
● 80/20 pravilo
● Prilagodjavanje kreative svakom kanalu
● Fokus na video oglase
45. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Sugestije ● Optimalan targeting
● Optimalan broj kreativa po ad set-u
● Optimalna struktura kampanja
(optimizacioni metod, zemlje, jezici itd)
● Optimalan budžet
● Monitoring
46. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
PRAĆENJE SVIH
RELEVANTNIH
METRIKA
● Performans kreativa
● Zasićenje (reach & frequency)
● Performans prodavnica
● Retention korisnika
● Dugoročni LTV modeli
● Povraćaj investicije
● Broj organskih instalacija
● Itd.
47.
48. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Ad Impressions CPM
(costs per mile)
49. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Ad Impressions CPM
(costs per mile)
CTR click-through rate
Ad Clicks CPC
(costs per click)
50. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Ad Impressions CPM
(costs per mile)
CTR click-through rate
Ad Clicks CPC
(costs per click)
CVR
conversion rate
Installs CPI
(costs per install)
51. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Ad Impressions CPM
(costs per mile)
CTR click-through rate
Ad Clicks CPC
(costs per click)
CVR
conversion rate
Installs CPI
(costs per install)
In-
game
52. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Impresije
Klikovi /
Website
saobraćaj
Instalacija
Event u
aplikaciji
Vrednost
korisnika
Povraćaj
investicije
56. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Period povraćaja investicije
Ukupna profitabilnost
Mogućnost skaliranja budžeta/instalacija
Fleksibilnost
58. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
VELIKI DUO
59. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
OSTALE DRUŠTVENE MREŽE
60. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
VIDEO MREŽE PRETRAGA
61. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Influenseri?
● Slabi efekat
● Cene rastu
● Manje poverenja
● I dalje bitan kanal
● Mnogi side-efekti
● Kako im pristupiti?
62. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Influenseri?
Glavni kanal Podrška YouTube kanalu Za igrice sa e-sports
potencijalom
63. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
Analiza na nivou
svih zemalja/
platformi
Skok u registracijama Retention korisnika (rani)
65. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
ALATI ZA ATRIBUCIJU
ASO ALATI FMPs
ADVERTISING
PLATFORME
INTERNI UA REPORTING
ALATI
66. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
● Vrednost prevara - $7 milijardi do $14milijardi u
godini
● Sofisticirano: Impresija → Klik → Instalacija →
Ponašanje u igrici & plaćanje
● Naučili smo na našoj koži
67. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
TIPOVI PREVARA I ANALIZE:
1. “Clean Devices” analiza
2. Prevare sa instalacijama - Novi uredjaji & LAT uredjaji &
Sumnjivi uredjaji
3. Kradja instalacija (organskih) - Kratak CTIT
4. Poplava klikova - Veliki broj klikova i niski conversion
rate-ovi & dugačak CTIT & Contributor Rate
5. Sve sofisticiranije prevare - Prevare sa parama itd.
70. Andrej Kugonič // PERFORMANS MARKETING U MOBILNOM GEJMINGU
.
Analitika & Kreativnost & Biznis → PRAVE
ODLUKE
Saradnja sa game timom - VRHUNSKI
MULTIFUNKCIONALNI TIMOVI
RAZMIŠLJAJTE UNAPRED - Pouzdani LTV & ROI
modeli
TESTIRANJE & OPTIMIZACIJA