Performance evaluation of marketing practices of LIC- A study with special reference to Ramanathapuram District
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LIC is an insurance company that uses various marketing practices. They focus on studying different regions to better understand customer needs and how to effectively promote their insurance products. LIC aims to provide suitable insurance options for people in all areas through market research and localized promotional strategies.
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Performance evaluation of marketing practices of LIC- A study with special reference to Ramanathapuram District
- 11. Marketing Practices of LIC
- 12. Marketing Practices of LIC
- 13. Study Regions
Editor's Notes
- Custom animation effects: drawing map lines (Intermediate) Tip: The instructions below reproduce a route on a map containing three points. You can add more points to your map, if necessary. If your points are positioned differently than in the example above, you will need to modify the direction of the wipe animation effect for each line between the points, so that the wipe follows the direction of your route. (In the Custom Animation task pane, select the wipe effect for each freeform line, and then under Modify: Wipe, in the Direction list, select From Left, From Right, From Top, or From Bottom.) To reproduce the picture and shape effects on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture or map, and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.89” and the Width box is set to 9.5”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following: Click Align to Slide. Click Align Middle. Click Align Center. Under Picture Tools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Shape dialog box launcher. In the Format Picture dialog box, in the left pane, click Picture. In the Picture pane, click the button next to Recolor, and then under Light Variations click Background color 2 Light (first option from the left). Also in the Format Picture dialog box, in the left pane, click Shadow. In the Shadow pane, click the button next to Presets, and then under Outer click Offset Center (second row, second option from the left). On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). Press and hold SHIFT to constrain the shape to a circle, and then on the slide, drag to draw a circle. Select the circle. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.17”. In the Shape Width box, enter 0.17”. Under Drawing Tools, on the Format tab, in the Shape Styles group, do the following: Click the arrow next to Shape Fill, and then under Theme Colors click Orange, Accent 6, Darker 25% (fifth row, 10th option from the left). Click the arrow next to Shape Outline, and then click No Outline. Click Shape Effects, point to Preset, and then under Presets click Preset 1 (first row, first option from the left). Click Shape Effects, point to Glow, and then under Glow Variations click Accent color 2, 8 pt glow (second row, second option from the left). Select the circle. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Repeat this process once more for a total of three circles. Drag the first circle you created (starting point) to the left side of the slide. Drag the second circle you created (first destination point) to the right side of the slide. Drag the third circle you created (second destination point) to the middle of the slide, below the first two circles. On the Home tab, in the Drawing group, click Shapes and then under Lines click Freeform (11th option from the left). Click the starting point (top left circle), and then click more points to create a freeform line that follows the route to the first destination point (top right circle). Press ESC after clicking the first destination point to finish the freeform line. On the Home tab, in the Drawing group, click Shapes and then under Lines click Freeform (11th option from the left). Click the first destination point (top right circle), and then click more points to create a freeform line that follows the route to the second destination point (bottom middle circle). Press ESC after clicking the second destination point to finish the freeform line. On the Home tab, in the Drawing group, click Shapes and then under Lines click Freeform (11th option from the left). Click the second destination point (bottom middle circle), and then click more points to create a freeform line that follows the route back to the starting point (top left circle). Press ESC after clicking the starting point to finish the freeform line. Press and hold CTRL, and then select all three circles. On the Home tab, in the Drawing group, click Arrange, and then click Bring to Front. Press and hold CTRL, select all three freeform lines. On the Home tab, in the Drawing group, do the following: Click the arrow next to Shape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). Click the arrow next to Shape Outline, point to Weight, and then click 4 ½ pt. Click Shape Effects, point to Glow, and then under Glow Variations click Accent color 2, 8 pt glow (second row, second option from the left). To reproduce the animation effects on this slide, do the following: On the Animations tab, in the Animations group, click Custom Animation. On the slide, select the starting point (top left circle). In the Custom Animation task pane, do the following: Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Faded Zoom, and then click OK. Under Modify: Faded Zoom, in the Start list, select After Previous. Under Modify: Faded Zoom, in the Speed, list, select Very Fast. On the slide, select the freeform line connecting the starting point (top left circle) and the first destination point (top right circle). In the Custom Animation task pane, do the following: Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Basic, click Wipe, and then click OK. Under Modify: Wipe, in the Start list, select After Previous. Under Modify: Wipe, in the Direction list, select From Left. Under Modify: Wipe, in the Speed list, select Fast. On the slide, select the first destination point (top right circle). In the Custom Animation task pane, do the following: Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Faded Zoom, and then click OK. Under Modify: Faded Zoom, in the Start list, select After Previous. Under Modify: Faded Zoom, in the Speed list, select Very Fast. On the slide, select the freeform line connecting the first (top right circle) and second (bottom middle circle) destination points. In the Custom Animation task pane, do the following: Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Basic, click Wipe, and then click OK. Under Modify: Wipe, in the Start list, select After Previous. Under Modify: Wipe, in the Direction list, select From Right. Under Modify: Wipe, in the Speed list, select Fast. On the slide, select the second destination point (bottom middle circle). In the Custom Animation task pane, do the following: Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Subtle, click Faded Zoom, and then click OK. Under Modify: Faded Zoom, in the Start list, select After Previous. Under Modify: Faded Zoom, in the Speed list, select Very Fast. On the slide, select the freeform line connecting the second destination point (bottom middle circle) and starting point (top left circle). In the Custom Animation task pane, do the following: Click Add Effect, point to Entrance, and then click More Effects. In the Add Entrance Effect dialog box, under Basic, click Wipe, and then click OK. Under Modify: Wipe, in the Start list, select After Previous. Under Modify: Wipe, in the Direction list, select From Right. Under Modify: Wipe, in the Speed list, select Fast. To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear. Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until four stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0%. Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 30%. Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Select Stop 3 from the list, and then do the following: In the Stop position box, enter 62%. Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Select Stop 4 from the list, and then do the following: In the Stop position box, enter 100%. Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).