PepsiCo themed quiz held on 16th Jul 2016 at IIM Kozhikode

1. PepsiCo Quiz
By
Atharva

2. *1. Id X
• Born in a Tamil family in Madras (Chennai), India, X received a
bachelor’s degree in Physics, Chemistry and Maths from Madras
Christian College, Chennai and a PGDM from IIM Calcutta
• X started of as a product manager positions at Johnson & Johnson
and textile firm Mettur Beardsell
• X then went to Yale school of Management in 1978 and earned a
Master’s in Public and Private Management
• X then joined BCG and then held strategy positions at Motorola and
Asea Brown Boveri
• X was named to Institutional Investor's Best CEOs list in the All-
America Executive Team Survey in 2008 to 201

3. Answer

4. 2.
• What was Pepsi called when it first came out in 1893?

5. Answer
Brad’s Drink

6. 3.
Until 1998, X was the market leader in the industry, enjoying a 71% market share in
India. Owned and launced by 1992 by Amrit Agro Ltd.Pepsi (indirectly) acquired
them in 2000.
X had the folloing flavours-
• Bombaat Chilli Masala
• Paapri Chaat(An Indian Dish)
• Sendha Namak(Rock Salt)
• Jhakaas Tomato Twist
• Plain Salted
• Spicy Treat
• X?

7. Answer

8. 4. ID X
• X, released in Japan in 1999 for Playstation
is an action game that consists of four
stages, each divided into smaller segments
and each involving the superhero X saving a
person who is in need of a drink, such as a
military man in the middle of a desert, by
giving them a can of Pepsi.
• The stages are all based on real locations,
such as San Francisco and the Tokyo
subway.
• The player aims to dodge obstacles, such as
cars, construction cranes, and people, as
well as Pepsi-branded obstacles, including a
Pepsi truck.

10. Answer

11. 5. Id X
• X was formulated in 1965 by a team of scientists at the
University of Florida College of Medicine
• X was created to help athletes by acting as a replacement for
body fluids lost during physical exertion
• The earliest versions of the beverage consisted of a mixture of
water, sodium, sugar, potassium, phosphate, and lemon juice
• X was initially produced and manufactured by Stanley-Van
camp Inc.,

12. Answer

13. 6. ID X
• X is a brand of soft drink originally created in
Spain in 1959
• The word X means “admirable” or
“wonderful” in Esperanto
• It is available in various flavors like tamarind,
watermelon, lemon, passionfruit etc..
• Their marketing campaigns involved the Blue
Man Group, the X craver (a monster that will
do anything to get X) etc.

14. Answer
• Mirinda

15. 7.
• What Limited edition green Pepsi sold in Japan in the summer
of 2007?

17. 8. Id X
• The many names of X include Flippos, Caps, Slammers, Whammers, Whackers, Trovs, Kinis,
Blasters etc
• The idea for X was based on a game called milk caps that was being played in the Hawaiian
island of Maui as early as 1927.
• The game had a revival in the 90’s and this revival is credited to Blossom Galbiso, a teacher
and guidance counselor who introduced the game she had played as a little girl to a new
generation of students, soon incorporating milk caps into her fifth grade curriculum as a way
of teaching math and as a nonviolent alternative to other popular schoolyard games
• The game spread very quickly and by 1993 was being played all over the US and there were
millions of milk caps being manufactured covering a wide array of images of toys, cartoons,
movies, games, sports, famous people and famous world leaders
• X started out in 1994 with a set of 100 X featuring Looney Tunes characters
• The most recent set in Mexico featured Subway Surfer characters

18. Answer
• Tazos

19. 9. Id X
• X was a berry flavored soft drink produced by PepsiCo
• It was launched in mid 2002 in USA, Canada, India etc
• Although heavily promoted (including advertisements by pop
singer Britney Spears, appearance in movies like The Italian Job,
Garfield : The Movie, promotion during sporting events (New York
Mets games in USA, 2003 Cricket World Cup in India etc) it was
seen as a commercial flop and discontinued soon after
• There were various unsuccessful online polls requesting Pepsi to
bring back this flavor

21. Answer

22. 10. Connect (Exhaustive)

23. Answer
• Pepsi Super Bowl Commercial - We Will Rock You

24. *11. ID X and put Funda
• X is considered as the “History’s greatest Pepsi cola salesman”
• X joined Pepsi Cola Company as a sales representative and rose through the sales
ranks becoming a marketing vice president in 1956. He headed up Pepsi's
international operation in 1957 and became president in 1963
• X was also awarded the Order of Friendship by Vladimir Putin, President
of Russia, in 2004
• In 1959 Pepsi Cola was one of 200 companies represented in Moscow at the
American Exposition that was attended by the then US Vice President Richard M
Nixon and the Soviet premier Nikita Krushchev
• X with a little help from Nixon did something that helped establish Pepsi in Soviet
Union
• It was often said in half jest that “Pepsi was the official soda of the cold war”
• The question is who is X and what did he persuade Nixon to do?

25. Answer
• X – Donald M Kendall
• Y – He persuaded Nixon to place a Pepsi in the hands of Nikita
Kruschev

26. *12. Id X
• X is a British snack food manufacturer mainly operating in the United
Kingdom and Ireland.
• X was founded in 1948 in Leicester, England by Harry X
• Gary Lineker, the Leicester-born former footballer, is now the face of the
company X, featuring in most of their advertising campaigns since 1995's
"Welcome Home".
• The official website states that an estimated "11 million people will eat a X’s
product every day". The company employs over 4,000 people in fifteen
locations
• To commemorate the frankly unbelievable tale of Leicester’s EPL winning
campaign, X launched a series of limited edition packs (pics next slide)
• X is a part of the PepsiCo group

28. Answer
• Walkers

29. 13.
• Positioned as an energizing and thirst-quenching drink and
targeting young adults who embrace excitement and
adventure, Mountain Dew was one of the main founding lead
sponsors of this event.
• A bunch of casual activities such as mountain biking,
skateboarding, paragliding and a few other "alternative sports"
were aggressively promoted by ESPN in the late 80's and early
90's which eventually lead to the culmination of this event in
1994. Which event?

30. Answer
• Extreme Sports

31. *14. ID X
• When naming his company, Henry Seymour, its founder read about X (a set of
people) in an encyclopedia one day and thought they sounded nice. It’s as simple
as that
• The name X was represented as purity, honesty, and integrity
• Starting in 1902, the company's boxes came with a coupon redeemable
for the legal deed to a tiny lot in Milford, Connecticut.
• The lots, sometimes as small as 10 feet by 10 feet, were carved out of a 15-acre,
never-built subdivision called "Liberty Park
• X financed the film Willy Wonka and the Chocolate Factory getting in return a
license to use a number of the product names mentioned in the movie
• There were rumors that the company used photos of William Penn (an English
real estate entrepreneur, philosopher, early member of X and founder of
the Province of Pennsylvania) in their advertising which the company has denied
many times

32. Answer
• Quaker Oats

33. 15. Solve for X and Y
• X originated in the city of Piedras Negras, Coahuila, Mexico, just over the border from Eagle
Pass, Texas.
• In 1943, the wives of U.S. soldiers stationed at Fort Duncan in nearby Eagle Pass were in
Piedras Negras on a shopping trip, and arrived at the restaurant after it had already closed
for the day.
• The maître d'hôtel, Ignacio “X" Anaya, invented a new snack for them with what little he
had available in the kitchen: tortillas and cheese
• In 2008, Y (brand under which X is sold) was promoted by an "out-of-this-world" advertising
campaign, literally beaming a 30-second advertisement for Y brand tortilla chips into a
planetary system 42 light years away. The project was in collaboration with EISCAT Space
Center in Svalbard, Norway.
• The "You Make It, We'll Play It" contest chose the winning advertisement that was
transmitted on June 12, 2008. The ad was beamed towards a distant star within the Ursa
Major constellation that is orbited by planets which may harbor life.

34. Answer
• X – Nachos
• Y - Doritos

35. *16. Put Funda
• When John Sculley started out at Pepsi in 1967, they still hadn't established themselves as a
national brand. Sculley was instrumental in changing this narrative
• In Mr Sculley’s words “ I think the most important thing to break through the clutter of
advertising is that you have to have a very clear customer in mind,"
• In the case of the Pepsi Challenge, he knew he was primarily speaking to parents, typically
mothers and grandmothers, who were making the shopping decisions for their families.
• For any company, he says, it's crucial to build a profile of your target customer and from
there, figure what kind of medium he or she pays the most attention to
• In one now-famous commercial, the company filmed a grandmother shopping in a grocery
store, whose granddaughter convinced her to take part in a challenge by the end of which
the Grandmother chose Pepsi much to her surprise –
• “I can’t believe it! I’ve never had a Pepsi in my whole life, but it must be better because I
picked it!”
• What did Sculley do? Or What was the challenge?

36. Answer
• Blind Taste test

37. 17. Id X
• X’s logo is named Siren, a two tailed mermaid based on a 16th
century Norse woodcut
• X was founded in Seattle, Washington in 1971 by three
partners who met while they were students at the University
of San Francisco
• As of now, X’s products are available in 72 countries
• X entered into an agreement with Y
• As a part of this agreement Y would do the marketing, sales
and distribution of X’s ready-to-drink (RTD) beverages

38. Starbucks

39. *18.
• In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered
bankruptcy—in large part due to financial losses incurred by speculating on the wildly
fluctuating sugar prices as a result of World War I.
• Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was
unsuccessful, and soon Pepsi's assets were purchased by Charles Guth, the President of X, a
candy manufacturer with retail stores that contained soda fountains.
• He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a
discount on syrup. Guth then had X's chemists reformulate
• the Pepsi-Cola syrup formula. Guth was later charged by X on account of conflict of interest
between his private dealings with Pepsi ( although initially for X) and the job he is entrusted
to do at X. This case (Guth vs X ) is also one of the highly discussed cases in Business Ethics
and Business Law.
• X??

40. Answer
• Loft Candy

41. 19.
• What 1989 ad is this for? Who is the Santa?

42. Answer
• Pepsi Nintendo DS

43. 20.
• Mobile company Vivo Sunday replaced PepsiCo as the title
sponsor of the high-profile Indian Premier League (IPL), a
change necessitated by the beverage giant's sudden pullout
from a five-year deal that was to end in 2017.
• What reason did Pepsi cite for the pullout?

44. Answer
• Corruption scandal that lead to the ouster of Rajasthan Royals
and CSK

45. 21.
• In 1989, Billy Joel mentioned the rivalry between the two
companies in the song "We Didn't Start The Fire". The line
"Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of
various musicians in advertising campaigns.
• Coke had used Paula Abdul, while Pepsi used the band X
consisting of ________ and his brothers. This was a conscious
effort to launch its "New Generation" theme.
• Both companies then competed to get other musicians to
advertise its beverages. Name the band/ member?

46. Answer
• Jackson Five/ Michael Jackson

47. Evolution of Pepsi Logo since 1898… Why did they
change the logo in 1945 to revert back to the
same red script logo in 1951?
22.

48. Answer
• To support US in World War II, Pepsi came up with this logo
with colors of American Flag

49. 23.
• XY was originally created under the U.S. name Patio in 1963. Following a
positive reception attributed to the shifting dietary habits and preferences
among the people at the time, it was re-branded as XY the following year.
• It became the first X ____ to be distributed on a national scale in the
United States. Distribution was extended to the U.K. in 1983, where it is
also referred to as XY.
• Distribution has since expanded to other countries around the world;
though an alternate name is used in certain countries. In Italy, Czech
Republic, Poland, Argentina, Spain, Greece, Turkey, Ukraine, and Brazil, the
beverage is known as Y Light.
• What is XY?

50. Answer
• Diet Pepsi