People, Product, and Place: IA and The Convergence of the Physical & Digital World by Jonathan Morgan World IA Day, Pittsburgh, PA, February 20, 2016 Through the use of readily available technology, we can develop the infrastructure, platform, and product to help the blind safely navigate complex city environments.

1. People, Product, and Place:
IA and The Convergence of the Physical & Digital World
BALANCE
JONATHAN MORGAN
DIRECTOR OF EMERGING EXPERIENCES
@PROMOROCK

3. 1996 desktop computer

4. 2000 feature phone

12. WHAT IS
CONTEXT?
PEOPLE
PRODUCT PLACE
PEOPLE PRODUCTS PLACE
SITUATION,
LOCATION,
PERSONALITY,
PROFICIENCIES,,…
PHYSICAL,
DIGITAL,
UTILITARIAN,
DECORATIVE, …
CITY,
DISTRICT,
STREET,
ROOM, …
SPATIAL, TEMPORAL, SENSORY, SOCIAL &
CULTURAL, PSYCHOLOGICAL, ATMOSPHERIC,…

13. EAST FOURTH STREET DISTRICT CLEVELAND, OHIO

14. Layout of the Immediate Environment
Spatial
Temporal
Sensory
Social & Cultural
Psychological
Atmospheric

15. Volume, Density, Activity, and State of
Mind of People
Spatial
Temporal
Sensory
Social & Cultural
Psychological
Atmospheric
Trajectory
Spatial | Temporal
Orientation
Spatial
1 2 3 4 5
Volume
Spatial
Density
Spatial | Temporal
Interactions: With the Environment
Spatial | Temporal | Environmental
Interactions: One-to-one, One-to-many
Spatial | Temporal | Social & Cultural | Psychological
Attention
Sensory | Psychological
Emotion
Psychological Cadence
Spatial | Temporal

16. Stationary Artifacts
Spatial
Temporal
Sensory
Social & Cultural
Psychological
Atmospheric
Patios
Spatial
Marquees
Spatial
Planters
Spatial
Lighting
Spatial
Driveway
Spatial
Pedestrian Only Walkway
Spatial
Tables & Chairs
Spatial

17. Situational Artifacts, Hazards, and
Obstacles
Spatial
Temporal
Sensory
Social & Cultural
Psychological
Atmospheric
Dog Walkers
Spatial | Temporal | Social | Sensory
Bike Traffic
Spatial | Temporal | Social | Sensory
Rolling Sign
Spatial
Drunk Guy
Spatial | Social
Seasonal Planters
Spatial

18. Weather & The Unpredictable
Spatial
Temporal
Sensory
Social & Cultural
Psychological
Atmospheric
It’s Cleveland. The Weather is a Wild Card.
Atmospheric

19. Sound & Smell
Spatial
Temporal
Sensory
Social & Cultural
Psychological
Atmospheric
Smell of Food is Everywhere
Sensory
Variable Levels and Density of Sound
Sensory

20. CONTEXTUAL
INFORMATION IS NOT
CONTEXT
THEN WHAT IS CONTEXT?

21. PRODUCT PLACE
CONTEXTUAL INFORMATION
+
RELATIONSHIPS
+
UNDERSTANDING
RELATIONSHIPS
“CONTEXT IS AN AGENT’S UNDERSTANDING OF THE
RELATIONSHIPS BETWEEN THE ELEMENTS OF THE
AGENT’S ENVIRONMENT”
ANDREW HINTON, UNDERSTANDING CONTEXT: ENVIRONMENT,
LANGUAGE, AND INFORMATION ARCHITECTURE
CONTEXTUAL
INFORMATION
ENVIRONMENT
UNDERSTANDING
PEOPLE

26. The most profound technologies
are those that disappear. They
weave themselves into the fabric
of everyday life until they are
indistinguishable from it.
Mark Weiser
The Computer for the 21st Century
1991

28. INFORMATION
ARCHITECTURE
+
CALM TECHNOLOGIES
A SOMEWHAT MESSY PATH

29. STEVE MANN
TIMELINE THROUGH THE YEARS
BEACON ENHANCED APPS

33. Through the use of readily available
technology, we can develop the
infrastructure, platform, and
product to help the blind safely
navigate complex city
environments.

42. Through the use of readily available
technology, we can develop the
infrastructure, platform, and
product to help the blind safely
navigate complex city
environments.

43. The most profound technologies
are those that disappear. They
weave themselves into the fabric
of everyday life until they are
indistinguishable from it.
Mark Weiser
The computer for the 21st Century
1991

44. IoT + IA

45. People, Product, and Place:
IA and The Convergence of the Physical & Digital World
BALANCE
JONATHAN MORGAN
DIRECTOR OF EMERGING EXPERIENCES
@PROMOROCK