Peninsula
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My idea is to start a vinyl record company called Peninsula Records that will produce LPs, EPs, and 7 inch singles of analog recordings. The document outlines the company's mission, goals, target market, and operations plan. It aims to target international, youth-minded individuals looking for quality, original music as an alternative to mainstream pop music. The plan details tactics for advertising, social media outreach, direct mailings, and building a customer base through a consistent focus on sales, networking, and showcasing artists. The overall goal is for Peninsula Records to become a popular and long-standing record label that inspires other startups while allowing the company and artists to earn a living.
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Peninsula
- 1. (Advertise) 1) MissionStatement –Product ID 2) P.O.Box,mailinglist/catalogue,directmail 3) Goals,objective –RIAA certificate (Elvis50x platinum, abnormal,radical,legendary) objective: saleslit.,webpage(s). 4) Publicityplan,definemymarket 5) Place ads… where? Advance brand&creative strategy& place ads. 6) Implementsocial media&bloggeroutreachprograms – “anti-techrider”i.e. analogaudio purism. VotesonGoogle? Product/ Dist./ Promo. 7) Outline tactics,senddirectmail. 8) Generate industry®ional /local marketpublic,establishmybudget. 9) Train your“staff”. Blueprint,actionplan 10) Unveil the productas a special event. 11) Track results. 12) Thinklongterm. Accommodate the musicians. Processforwinning&keepingcustomers… Quality Repeatbusiness Loyalty Word-of-mouth Customerproduct& compilationresearch Development $ Pricing Labels& packaging Ads,promotion,PR,distribution Sales Customerservice Notes: P.O.Box & address,friendliness/rapport,avoidoverstyling,WEBSITE,QRcode
- 2. My ideaisa vinyl recordcompany. LP’s,EP’s,7 inchsingles,analog,45’s. My customersare international,youth-mindedindividuals. Myoriginality,andchoice of bands will motivate,andfeel empowered. Iwill letthemknowthroughadvertising,andcreative thought. Mymaincompetitorsare the pop musicculture,the mainstream. Othersinclude non-independentlabels,andconglomerate corporations. I’mdifferentfromthembecause myethosisoriginal. I’ll carrythe basicfunctionsthrough exposure,sales,networking,andmywork. Revolution,andsavingthe countrythroughrock& roll is mykeyto being. My longrange future goals are to be popular,long-standing, moving,ground-breaking,andexciting. Myfinancial picture for PeninsulaRecordsis to release more artists,andtomake a living,survive. Itwill costthe price of the vinyl recordkit,the businesslicense,product,shipping,andadvertising. Itwill cost$30,000 to start up, and last. PeninsulaRecordswill make millions. The needs,andwantsof my TargetMarket: to feel partof a movement,andqualityproductthat they'll love having,andlisteningto. My competitorwillbe the influential blandnessof modernradio, Top 40, mainstream,eventechnology. I’ll getcustomersthroughsocial media,mailinglists,and advertisingrelentlessly. I’ll produce salesbybecomingastandardand an inspirationforstartups,and consistency. The OperationsPlan(OP): A pristine,unique settingwherethe vinylsare made. Old-fashionedsound booths,andmixedmusical sounds,ideas,andgenres. Collaborations,compilationalbums. Regional musiccateringtowardsluckybenefactors,the listenerwhowascaughtin the moments. The people runningmybusinessare innovative,imaginative,smart,andgo-getters.