The document provides a budget breakdown for a direct marketing campaign by Pella including $8,000 for research and copywriting, $388 for graphic design, $450 for direct mail, and $1,000 for a catalog. It details that research found direct marketing works well for Pella, so they will execute different direct marketing types efficiently and effectively, accounting for costs of $75 per hour for copywriting and research and $100 per hour for graphic design. The direct mail and catalog amounts are for 2,500 pieces each, and the B2B marketing is via direct email at no production cost. The total budget is $9,338.

1. Catalog:
B2B
Graphic Design:
Research and Copywriting
Direct Mail
$8,000
$388
$450
$1,000
$0
The Pella Budget
A breakdown of our direct marketing materials
Research has found that direct marketing works especially well for Pella.
To capitalize on that, we have decided to execute three different types of
direct marketing in the most effective and cost-efficient way possible.
At a rate of $75 per hour for copywriting and researching and $100 per
hour for graphic design, every hour was clocked and accounted for.
The amount for both the direct mail and catalog are for 2,500 pieces. The
catalog might cost a little more to produce but we know that it will be a
worthwile investment to gain our consumer’s trust. Finally, because our
B2B was direct email, it cost nothing to produce.
Total: $9,338