Peecho was invited to do the keynote at the "Rockstart: global ambitions" event in February, 2012.

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... and the 4 secrets to global domination.

2. The math looks bad
time to market
aspirations =
income x odds
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5. Secret 1: be lazy
Creating and marketing great websites is really hard...
So we sell from other people’s websites.
Running a print facility is really hard....
So we produce our products in other people’s factories.
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6. Multi-AZ EC2 instances Multi-AZ EC2 instances Large EC2 spot instances
1. Button 2. Order 3. Product
checkout intake processing
No-SQL SimpleDB Multi-AZ RDS S3 file storage
REST API SQS queue Multiple SQS queues
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7. Secret 2: be lazy
Creating and managing infrastructure is really hard...
So we use other people’s services as much as we can.
Raising money is really hard...
So our system scales down capacity and costs when it can.
Predicting the future is really hard...
So we try not to think ahead. Instead, we try to be fast.
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8. Secret 3: be lazy
Marketing your own product is really hard...
So we try to let other people do that for us.
‘The Facebook Like for cloud printing’
‘The print button of the internet’
‘From pixels to print’
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9. Secret 4: work hard
Marketing partners must be fed with scoops
Customers must be convinced of the value proposition
Customers must be convinced to place the button
Customers must be convinced to use marketing power to sell products
Facility connections must be implemented and managed
Orders must be tracked for customer service
Cloud print platform must develop continuously
All systems must be refactored mercilessly
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