The document discusses redesigning the packaging for an Asian fusion restaurant called SAVOR. It notes there is currently no branding consistency across their menu, website, business cards, and front sign. The packaging also does not advertise the restaurant, everything is thrown in with lots of excess material making it not look as good as the food tastes. The goals of the repackaging are to better carry food home using less material, have a packaging solution with no glue, minimize excess waste, and make the package unique to the restaurant. Sketches, mock-ups, and designs were created working from their original logos. The proposed solution minimizes waste, is more environmentally friendly, individualizes the restaurant, is more aesthetically

1. SAVOR
Asian Fusion Cuisine
Packaging Redesign
Valery Herman

2. BRANDING?
There is no branding
Nothing is consistent
Menu, website, business card,
and front sign– all different

3. DINNER TIME!
What I ordered two separate times
What I took home both times

4. PACKAGING:
Doesn’t advertize them
Everything thrown in
Lots of excess material
It doesn’t look as good
as it tastes

5. GOALS:
A better way to carry the
food home, using less
material
Packaging solution with
no glue
Minimize excess waste
Make package unique to
the restaurant

6. SKETCHES:
Experimented with stacking, wrapping
up, and compartmentalizing.

7. MOCK-UPS:

8. DESIGNS:
Working from their original logos:

9. INTERIOR:
Packaging can fold down flat and
function as an eating surface

10. THE SOLUTION:
Minimizes waste
More environmentally friendly
Individualizes restaurant
More aesthetically appealing
Carry food using less material
Made to fit existing food containers
Double-functions as eating surface