This document provides information about a magazine called "Flavours From France", which promotes French food and drinks sectors internationally. It has editions in several languages targeting importers, retailers, restaurants and other trade professionals. The magazine is published multiple times per year in each market and has qualified readership of thousands. It features articles on trends, companies, regions and lifestyle topics. Advertisers praise its precise targeting of decision-makers in key export countries.

1. TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal decIsIOn-Makers
On exPOrT MarkeTs
MEDIA PACK
WELCOME

2. CONTENTS
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
Click on the menu below to browse
➔
decIsIOn-Makers On exPOrT MarkeTs
Editions: key points
Target readership
Journalists & editorial staff
Columns
Contact
Back

3. ThE MagazinEs: kEy poinTs
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
T he first and unique magazine promoting French food and
drinks sectors on export markets.
The only showcase for Brands, Products, Know-How, Regions,
Companies and People targeting export markets on each continent.
Flavours From France provides a prestige international showcase to
present your activities to a wide audience of qualified, identified targets.
Menu Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

4. ThE MagazinEs: kEy poinTs
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
2010 : Flavours FroM FranCE EdiTions
EdiTions languagEs rEadEr TargETs nuMBEr CirCulaTion
oF issuEs
French
international english
Trade 7 15 000 copies
asia Mandarin Trade 7 25 000 copies
canada French
Trade
2 25 500 copies
Quebec & consumers
Trade
australia english
& consumers
2 25 000 copies
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

5. ThE MagazinEs: kEy poinTs
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
SPecial ediTionS:
Flavours From France, also publishes special issues
ordered by Brands or institutions:
trade organisations, regions or appellations.
new editions will be coming out soon in further
countries.
in 2010, Flavours From France magazine will be joined by a website to
publish and view information more quickly.
Flavours From France also has a policy of partnerships with trade
events and fairs: sial France & shanghai, vinexpo...
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

6. ThE MagazinEs: kEy poinTs
TesTing, TasTing or discovering France
The Only In TernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
Flavours From France is a premium magazine and
a close relastionship with the readers and
aims to etablish
achieve a hight level or attractiveness of your brand.
We will collect news and information from your company, brand
or region, but you can also send us your press reviews.
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

7. ThE rEadErs
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
Who gets it? Who reads it?
Professional purchasing decision-makers:
Buyers and decision-makers such as chefs and sommeliers, plus spe-
cialised wine and food journalists.
Business sectors: importers, wholesalers, supermarket and department sto-
re chains, caterers and delicatessens, wine merchant chains and independent wine
merchants, star-rated restaurants, international hotel chains, luxury hotels, airline
and cruise companies.
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

8. ThE rEadErs
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
international edition
a qualified audience of some
15,000 recipients and readers on export markets:
importers airline and cruise companies…:
3500 100
Wholesalers: supermarkets and department stores:
1800 1100
hotels (f&b) : restaurants (chefs and sommeliers,..):
3000 3000
Wine merchants (chains, independents) : Journalists and vips:
1500 1000
Flavours from France is distributed:
• to Professional subscribers by post,
• to the General Public on newsstands, on subscription or in hotels.
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

9. ThE rEadErs
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
asia edition
a qualified audience of some
25,000 recipients and readers on export markets:
importers: airline and cruise companies…:
1500 250
Wholesalers: supermarkets and department stores:
1750 1000
hotels (f&b) : restaurants (chefs and sommeliers,..):
8000 11250
Wine merchants(chains, independents) : Journalists and vips:
1250 1000
Flavours from France is distributed:
• to Professional subscribers by post,
• to the General Public on newsstands, on subscription or in hotels.
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

10. ThE rEadErs
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
What the advertisers say:
“We have been with Flavours From France magazine since the beginning, and have
followed developments with the new issues for professionals in French-speaking
countries and all over the world.
it really is a fantastically precise way of getting information to operators and consu-
mers in countries where the language is often a problem. They are contributing to
emerging interest in French wines and products.
it makes customised communication possible.”
Marielle DIDRY, Communication Officer, Chateau Kirwan in Margaux
“We choose an advertising medium on the strength of its core target.
Flavours From France conveys exactly the image we want to give of our two houses,
gossET and Frapin.
on top of this, the way the information is handled makes this a truly upmarket ma-
gazine with just the right positioning for our global communication strategy. The
countries where it is published also offer the right match with our market develop-
ment aims.”
Philippe MANFREDINI, International Director, Champagne GOSSET and Cognac FRAPIN
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

11. JournalisTs & EdiTorial sTaFF
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
The Journalists
created in 2004 by pierre Casamayor, a journalist, writer and teacher, and
daniel Fallet, a sales director,
Flavours From France works with French, British, Belgian, swiss, Chinese
and Japanese specialised journalists, all renowned for their
in-depth knowledge of their country and international
markets:
Michel BETTanE (France.), philippe BidainE (Belgium),
Jean-Marie CuriEn (France), giles FalloWFiEld (UK),
philippe lapEyriE (Canada), david loo (China)...
The editorial committee boasts a wealth of experience, analytical insight and legi-
timacy, providing the
perfect response to reader expectations
on export markets.
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

12. ColuMns :
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
1. Fashions and Trends
> OpiniOn - EditOrial
> nEws: pEOplE and cOmpaniEs
> QuEstiOn Of thE day
> crEatOr pOrtraits:
frEnch prOducErs, cEllar mastErs, chEfs.
> trEnd-sEttErs:
nEw cOncEpts and placEs (rEstaurants, hOtEls, stOrEs)
2. Features
> spEcial rEpOrts On cOmpaniEs
> ExpOrt markEts and prOducts
> spEcial rEpOrts On rEgiOns
3. lifestyle
> winE and fOOd sErving suggEstiOns
> gastrOnOmic tOurism in francE
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

13. ColuMns :
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
4. professional life
> purchasEr pOrtraits in ExpOrt markEts
fOOd & bEvEragE managErs, sOmmEliErs,
buyErs, winE mErchants….
> prEsEntatiOn Of an ExpOrting cOmpany
spOtlighting frEnch prOducts.
> tradE QuEstiOns and answErs
5. Who? What? Where?
> nEw prOducts with cOntact infOrmatiOn
> publicatiOns
> agEnda
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

14. ConTaCT
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
Your contribution
To support the magazine, it is essential that you send us
your press reviews and releases, visuals and any news items you have.
contacts
• Editorial staff, administration and technical documents:
E-mail : v.necasova@ncl-premium-intl-media.fr
flavoursfromfrance@orange.fr
Postal address: Flavours From FrancE
ncl Premium International media
48 rue de sillery
51100 rEIms
• Advertising: daniel FalleT
E-mail : fallet-ceso2@orange.fr
mobile : +33 (0)6 88 29 92 51
Menu Back Next
Editions: key points Target readership Journalists & editorial staff Columns Contact

15. ConTaCT
TesTing, TasTing or discovering France
The Only InTernaTIOnal French MagazIne
FOr Purchasers and PrOFessIOnal
decIsIOn-Makers On exPOrT MarkeTs
Format
210 x 297 mm
80 to 120 pages.
perfect bound
richly illustrated with visuals
Four-colour, back to back,
screen 150,
images 300 dpi. Eps. Tiff
Menu Back
Editions: key points Target readership Journalists & editorial staff Columns Contact