PBM overview
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This document provides an overview of a lead generation system for affiliate marketing. The system utilizes targeted traffic to drive users to a presell lead generation page, which then funnels the users through multiple sales funnels consisting of follow up emails promoting specific benefits. The goal is to build an email list and generate residual income through repeated marketing communications.
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PBM overview
- 1. PBM Overview The Lead Gen System
- 2. PBM Simplified • Affiliate marketing a $3.4 billion dollar industry (NY Times) • 2.4 billion people Online, will grow to 3B by 2015 (Cisco)
- 3. PBM Overview Targeted Traffic Presell Lead Gen Page PB Sales Funnel 2 Your Email List Ice Break Email PB Sales Funnel 1 PB Sales Funnel 3 5 Emails 5 Emails Content Based Follow Up Emails Featuring One Benefit Per Email 5 Emails Residual Income