17. +
-
Authenticity of the building
Confusing guidance
Smell in the museum
Boring
See and taste malt
Bad displayed information
Beer tasting
Not interactive
Gift
Nothing to touch or move
Free beer tasting/ gift / good food / not interactive
37. “I think that without it [the concept] it would
have been very lame“ (Lucy, 8 years old)
“The kids liked it so much that they wanted
to do the tour one more time!” (Mother)