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Pine & Gilmore (1998)
Gamification

Game design

Insights
development

Experience
design

Service
design

+ related literature
Robinson & Bellotti (2013)
Csikszentmihalyi (1990)
Sense of ability
Accomplishing something
Person feels in control
Decisions

Higher purpose
Social Interaction

Deci & Ryan (1991)
Lazzaro (2004)
Stickdorn & Schneider (2011) Newman (n.d.)
+

-

Authenticity of the building

Confusing guidance

Smell in the museum

Boring

See and taste malt

Bad displayed information

Beer tasting

Not interactive

Gift

Nothing to touch or move

Free beer tasting/ gift / good food / not interactive
No budget

1 month time

1 man show
7
6
5

4
3

Normal
Gamified

2
1

Normal: 152 respondents
Gamified: 109 respondents
“I think that without it [the concept] it would
have been very lame“ (Lucy, 8 years old)

“The kids liked it so much that they wanted
to do the tour one more time!” (Mother)
paul.bulencea@gmail.com

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Enhancing Visitor Experience by Using Game Design Elements

Editor's Notes

  1. Even tough the study influenced tourism on a big scale and it is already more than 10 years old, reality is still is …
  2. Even tough the study influenced tourism on a big scale and it is already more than 10 years old, reality is still is …