This document discusses using new media technologies to enhance the sports viewing experience for fans. It describes how technologies now allow fans to access sports content on any device, at any time, from any location. The presentation then outlines the business opportunities for media companies, telecommunications companies, and sports organizations to provide personalized, interactive streaming of sports events and monetize content through new media platforms. It provides examples of how Atos Origin has implemented such platforms for the Olympics and their benefits.
This document discusses using new media technologies to enhance the sports viewing experience for fans. It describes how technologies now allow fans to access sports content on any device, at any time, from any location. The presentation then outlines the business opportunities for media companies, telecommunications companies, and sports organizations to provide personalized, interactive streaming of sports events and monetize content through new media platforms. It provides examples of how Atos Origin has implemented such platforms for the Olympics and their benefits.