What makes consumers passionate about the products they buy? This presentation was given at Lean Startup Machine San Diego 2012. It includes some simple observations about products people love which should help product managers and ceo's at startups alike. Enjoy!

1. passionate products
@kellyabbott
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2. the best feeling in the world old people in love
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3. lean = love
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4. market risk
technical risk
why love matters
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5. why like matters
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6. what does passion look like?
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7. how passion looks
• you flaunt it
• everyday? whiteboard vs
Moleskine
• brand? Amazon vs. Amazon
Prime
• Kathy Sierra
• awesome me
• higher resolution
• move off of P
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8. what makes people passionate about products?
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9. have an opinion and probably more than one
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10. basecamp anti-project project management
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11. Hotel Chain
Burger Chain City
Grocery Store
Car
Consumer Electronics
Beer Airline
Shoes
opinionated
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12. have a secret language
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13. make someone’s day
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14. don’t make me think they make me itch
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15. have extreme value
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16. are trusted
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17. Where Hospitality Works
Thousands of team members around the world share Hilton's spirit
of hospitality and comprise the brand's special culture. Hilton team
members are part of a global family that helps shape the journeys
of travelers each and every day. Team members explore careers in
every sector of the hospitality industry at Hilton hotels, resorts and
offices worldwide.
have excellent service
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18. are on or in your body
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19. they fit you
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20. bump you once a day
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21. the really, really help you
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22. tell a story about you
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23. tell others your tribe
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24. have attention to detail
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25. exhibit thought leadership
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26. came through questing
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27. reward a habit
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